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-   -   Ecommerce (https://www.englishforum.ch/business-entrepreneur/242861-ecommerce.html)

deluxion 30.10.2015 13:36

Ecommerce
 
Hi All,


I have just moved to Switzerland about a year ago. I get a feeling Swiss ecommerce ( Electronics) is dominated by certain big players with high prices.


Do you think having an ecommerce site for electronics with lower prices in Switzerland work out and what would be the best way to get the brand known.


Look forward to your thoughts on this.


Thanks

mirfield 30.10.2015 13:41

Re: Ecommerce
 
You men like http://www.toppreise.ch/?

deluxion 30.10.2015 13:46

Re: Ecommerce
 
Hi,


Yes you are correct and even digitec.


Thanks

Mullhollander 30.10.2015 13:59

Re: Ecommerce
 
Quote:

Originally Posted by deluxion (Post 2476092)
Hi All,

I have just moved to Switzerland about a year ago. I get a feeling Swiss ecommerce ( Electronics) is dominated by certain big players with high prices.

Do you think having an ecommerce site for electronics with lower prices in Switzerland work out and what would be the best way to get the brand known.

Look forward to your thoughts on this.
Thanks

One of the issues faced by Swiss retailers is that the importer, often owned by the producer, charges them high prices. A way around this is for the retailer to buy in Germany or another EU country and import the products itself. This works until the parent company realizes that the Swiss retailer is sourcing in Germany from its company-owned sales organization and then cuts off the supply.

deluxion 30.10.2015 14:40

Re: Ecommerce
 
Thank you Mullhollander,


Do you think there is space in this market for a competitor or do you think it is difficult enter this market.


Thanks
Del

Mullhollander 30.10.2015 16:21

Re: Ecommerce
 
Quote:

Originally Posted by deluxion (Post 2476147)
Thank you Mullhollander,
Do you think there is space in this market for a competitor or do you think it is difficult enter this market.
Thanks
Del

Some thoughts:
1) There are many types of electronics and, as a result, there are likely many markets and not just one.
2) Depending on what you plan to sell, there may or may not be room in that particular market for another competitor.
3) The point I was trying to illustrate is that when the CHF increased in value by about 20% against the Euro in January 2015, due to the SNB removing the peg, the importers did not necessarily reduce their CHF prices by 20%. Rather, they kept (most of) the increased margin for themselves, making retail prices even that much higher than surrounding countries.
4) This has also created grey-market opportunities for independent Swiss importers but there can be issues regarding the electrical plug (Germany has different plug than Switzerland), warranty, etc.
- Many, many Swiss have private post boxes in Germany to pick up goods they order from German companies online. This may have as much to do with lack of availability of something in Switzerland as with possibly lower German prices. There is a greater variety of products in Germany, a country with 10 times the population.
5) As I understand it, company-owned distributors in Germany will often cut off supplies to their German customers when they discover that the products are going to Switzerland.
6) In August, when it was hot, any shop with fans, airconditioners in stock could have made good money and possibly sold everything in stock. There are occasionally these kinds of tactical opportunities, but nothing that someone should count on.
7) Switzerland is a "comfort" market and less DIY than many other W. European countries. If installation is required for a product, Swiss often don't want to do it themselves and are willing to pay for it. Also, since Switzerland is a country of renters, 60% rent, the renter simply has the landlord/ property management company handle the purchase and installation. There can be opportunities for companies selling and installing products, imho.
8) To study the various electronic markets, suggest you look at Ricardo Shops:
http://www.ricardoshops.ch/de/elektr...omputer/c/1666

deluxion 30.10.2015 16:27

Re: Ecommerce
 
Hi


Thank you for the clarification and the link. As my German is not great, I was unable to find a section on Ricardo where I can see the top selling items in Electronics. I know ebay does this, but not sure about Ricardo. Are you aware of such a function in Ricardo?


Thanks

Mullhollander 30.10.2015 16:37

Re: Ecommerce
 
A little trick. Copy the url into Google Translate and it will translate the page from German to English (or Swahili, if preferred):

https://translate.google.de/translat...Pg3&edit-text=

deluxion 30.10.2015 16:40

Re: Ecommerce
 
Excellent. thank you very much

Treverus 30.10.2015 16:45

Re: Ecommerce
 
Quote:

Originally Posted by Mullhollander (Post 2476110)
This works until the parent company realizes that the Swiss retailer is sourcing in Germany from its company-owned sales organization and then cuts off the supply.

Which is btw illegal according to Swiss law (BMW was once fined some 150 M CHF if I remember correctly...). Problem is that most small grey importing companies don't have the time and resource to battle each MNC pulling this trick.


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