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Old 26.12.2015, 21:18
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Are native English online content writers/copywriters in demand in Switzerland?

Hello all

I'm seriously thinking about heading to Switzerland permanently as Australia is looking like a no-go option for those who wish to build a successful career in online content writing/copywriting/content marketing as businesses in Australia prefer to compromise quality in favour of cheapness and are sending the majority of work towards Filipino's.

So as I am Swiss/Australian (born in Switzerland, but grew up in Australia) I am fairly fluent in Swiss German, can understand German (spoken and written) fairly well.

I am wondering what my job chances look like if I were to move to Switzerland for online content writing/copywriting/content marketing.

Are native English speakers who are fluent in Swiss German/fairly familiar with German (of course will improve it etc) in demand over here? As Google won't give me any answers I thought I'd ask the people.

regards,
Leslie
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Old 27.12.2015, 10:15
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Re: Are native English online content writers/copywriters in demand in Switzerland?

Are you a dual citizen? If you are a Swiss citizen, there are no permit problems to consider and there are social programs meant specifically to help you come back 'home'.

From what I've seen, native level copywriting should be in demand, but that is perhaps another conversation.
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Old 27.12.2015, 10:21
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Re: Are native English online content writers/copywriters in demand in Switzerland?

Yes I'm a dual citizen. Should have mentioned that. Got my Swiss passport, that is all good which is exactly why I'm asking. I have an escape hatch from Australia, I just need to know whether where I plan to escape to will offer more opportunity for my line of work.
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Old 27.12.2015, 10:23
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Re: Are native English online content writers/copywriters in demand in Switzerland?

The market in CH for English copyrighting is almost non existent. Whilst the big ad agencies do have offices, they generally handle sticking the local tag line on an existing add.

If it's an online business, why not market to Australians you already know in Australia, where you are based seems irrelevant.

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Hello all

I'm seriously thinking about heading to Switzerland permanently as Australia is looking like a no-go option for those who wish to build a successful career in online content writing/copywriting/content marketing as businesses in Australia prefer to compromise quality in favour of cheapness and are sending the majority of work towards Filipino's.

So as I am Swiss/Australian (born in Switzerland, but grew up in Australia) I am fairly fluent in Swiss German, can understand German (spoken and written) fairly well.

I am wondering what my job chances look like if I were to move to Switzerland for online content writing/copywriting/content marketing.

Are native English speakers who are fluent in Swiss German/fairly familiar with German (of course will improve it etc) in demand over here? As Google won't give me any answers I thought I'd ask the people.

regards,
Leslie
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Old 27.12.2015, 12:03
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Re: Are native English online content writers/copywriters in demand in Switzerland?

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From what I've seen, native level copywriting should be in demand, but that is perhaps another conversation.
there is work but I don't know anyone who is doing it full time freelance, for a company yes it happens but I have found although they want native english many of them also require french/german etc
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Old 27.12.2015, 12:21
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Re: Are native English online content writers/copywriters in demand in Switzerland?

With a Swiss passport, or possibly with the Australian one, I suggest you'd do better in the UK. Plenty of demand there for English obviously and one or the other passports will get you permission to live there, no problem.

Not really a demand here for English, but you might be able to earn a bit with your German. Not sure if you'd manage a full time career out of it though.
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Old 27.12.2015, 12:56
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Copyright and copywriting are two completely different things. I'm not sure which you are referring to. As for just changing the rag line to English, I'm talking about online content writing. The world is moving to digital, simply changing tag lines doesn't cut it at all anymore. from my research I seem to notice a trend of more and more major international Swiss companies developing English websites as they expand.

As for writing for Australian's, there is no point as they prefer Filipinos instead so they can pay peanuts. That's just the Aussie mentality and is why I need to leave. I'm earning less now than I was as a waitress during my uni days. It is ridiculous.

I can speak Swiss German, am pretty good with German and happy to improve it. I am a Swiss, I have citizenship and at the end of the day I need to leave Australia. The country has no future. If you are young,bright and talented it is no place to be.

Online content writing is the future of advertising, I have well and truly done my homework on that. So I find your comments a bit odd.

Please

I mean I find fatmanfilm's comments a bit odd. I'm having issues with replying properly, my phone is skitzing out.

Last edited by 3Wishes; 28.12.2015 at 13:54. Reason: merging consecutive replies
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Old 27.12.2015, 13:09
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Re: Are native English online content writers/copywriters in demand in Switzerland?

I am sure you can find copywriting gigs in Zürich, but you'll never find out until you try. As you are a Swiss citizen and can get by on the local lingo, I am sure you'll eventually get a job, it just depends on your experience, qualifications and talent as to what sort of level of creative work you'll get. You could also freelance.
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Old 27.12.2015, 13:24
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Re: Are native English online content writers/copywriters in demand in Switzerland?

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Copyright and copywriting are two completely different things. I'm not sure which you are referring to. As for just changing the rag line to English, I'm talking about online content writing. The world is moving to digital, simply changing tag lines doesn't cut it at all anymore. from my research I seem to notice a trend of more and more major international Swiss companies developing English websites as they expand.

As for writing for Australian's, there is no point as they prefer Filipinos instead so they can pay peanuts. That's just the Aussie mentality and is why I need to leave. I'm earning less now than I was as a waitress during my uni days. It is ridiculous.

I can speak Swiss German, am pretty good with German and happy to improve it. I am a Swiss, I have citizenship and at the end of the day I need to leave Australia. The country has no future. If you are young,bright and talented it is no place to be.

Online content writing is the future of advertising, I have well and truly done my homework on that. So I find your comments a bit odd.

Please
That may be, though I for one ignore/block out such stuff when online. and arbitrary actions by web hosts/owners only earn the ire of their customers.

What the #@*$? Now what is The Local up to? [Inline Advertising in All Threads]

But in Switzerland the demand won't be for English for another 10-20 years is my guess. German content yes, English no. As English isn't a Swiss language the demand will be slow to grow.
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Old 27.12.2015, 13:39
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Thank you for the input Tobias. My level of English writing is actually too high brow for Aussie's, even though to me it's just proper English. I've had a few Aussie bosses tell me I have excellent technical writing ability followed by "but please dumb it down for Aussie's". They haven't used those words exactly, but that's the drift I get.
As for my writing in these comments, I'm just doing this on the fly without double checking, so please do not take my replies as an indication of my writing talent. I assure you, it is a poor reflection of my capabilities. I was a bookworm throughout childhood and am avidly into learning about what's happening in the world. I devour a variety of news sources daily to stay informed and read nonfiction on holidays. Currently working on The Dagger and the Chalice, which I highly recommend.

So to sum up. I'm quite certain my skills would be well suited and wanted in Switzerland as the Swiss are all about quality. However, please feel free to enlighten me if you feel things are different.

Oops I meant The Chalice & The Blade by Riane Eisler

Last edited by 3Wishes; 28.12.2015 at 13:55. Reason: merging consecutive replies
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Old 27.12.2015, 13:59
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Re: Are native English online content writers/copywriters in demand in Switzerland?

I second Tobias's suggestion that you'd probably be able to make it somehow here. As a "returning" Swiss citizen I think there are social programs available to help, a little Swiss German might well net you slightly preferential treatment at job interviews, etc.

My general experience is that a few larger companies and government organizations have started figuring out that they should have an English web presence. I guess it depends on what market segments they think are important. However, for, say, household goods or hand tools, you pretty much have to search using the local language or things are going to go poorly for you.

And traditions of quality or no, sometimes the results of their forays into English show signs of needing help. I once happened to meet a Swiss lady who worked for Swiss (the airline) on a hike, and we discussed how they speak English amongst themselves at work and probably copy each other's mistakes. A week later I was on a flight and the in-flight advertisement announcing schedule changes was phrased something like "Now more frequencies to Tokyo".
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Old 27.12.2015, 14:05
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Re: Are native English online content writers/copywriters in demand in Switzerland?

I don't think you really understand what content writing is Media. It is almost everything you see online. The whole gamut from business website pages, blogs, press releases, online brochures, company newsletters, email campaigns and more straight up to the annoying pop up ads etc. I for one am not interested in pop-up s etc, and that is onlyone small part of content writing. Many never have to write pop ups, I'm a white hat content writer who understands search engine optimization, I haven't been able to put it into practice yet as no Aussie businesses want to hire anyone without 4 years experience in this area, but that's a discussion for another day.

So to sum up, I am most certainly not the type of writer who takes pleasure in assaulting people with pop ups (as far as I'm concerned that is just another black hat seo tactic. I'm only interested in writing compelling, relevant and most importantly honest and informative content. Google algorithms are constantly being refined and moving in the direction of rewarding quality writing with a bump up the Google search result list.
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Old 27.12.2015, 14:20
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Re: Are native English online content writers/copywriters in demand in Switzerland?

I know exactly what it is. I belong to a very few forums and only visit a very few select news based websites and that's it. The rest I avoid because I'm not interested.
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Old 27.12.2015, 14:40
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Re: Are native English online content writers/copywriters in demand in Switzerland?

Okay... Well then I've no idea where you are going with "blocking it all out online", the only way to block it out is by turning off your computer. As for English taking another 10 to 30 years to catch on in Switzerland, I think that's a bit off. I have many relatives in Switzerland with school aged kids. My two nephews in Oberrieden are learning it at school as we speak. They're 16 and 18. I know French is still pushed more so, but I hear English spoken here and there walking down bahnhoff strasse. All my Swiss friends my age speak English and if we look at the bigger picture. English is the language of the globalised business world, certainly not French. There's a shop just over the border in Germany which has staff who only speak English!! Now that is crazy.My aunt went in and couldn't believe it.
It seems to me that the younger generations are getting up to speed with English and recognise its importance as companies begin expanding overseas. Borders are dissolving through digital. I'm well aware that small to medium businesses in Switzerland are not yet looking at English content writing (at least the majority aren't anyway), but the bigger players seem to be wising up. It is the bigger fish I'm thinking off, not the small fry yet to jump on the bandwagon.
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Old 27.12.2015, 14:41
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Re: Are native English online content writers/copywriters in demand in Switzerland?

You might find something in Switzerland, but you'd probably have more luck in the UK & Ireland.
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Old 27.12.2015, 14:41
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Sorry I meant 10 to 20

There are no jobs in the UK. Not an option. I might as well stay in A US if I were to consider the UK. I'm only interested in Switzerland, it's the only viable option for me.

Last edited by 3Wishes; 28.12.2015 at 13:56. Reason: merging consecutive replies
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Old 27.12.2015, 15:22
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Re: Are native English online content writers/copywriters in demand in Switzerland?

To be a good well rounded content writer with lots of clients you need to adapt to your client and its audience. If dumbed down content is what is required then that's what you need to be able to do. Unless you want to specialize in niche markets. Anyway that's a different discussion.

In Switzerland it's the same. Content writing is outsourced here as well. The content will be sent to translators for the required language or languages which is also outsourced. We don't outsource the content as it's technical and specific to our products and industry. But we use online translating agencies.

Though that is not to say there aren't any jobs. There are a few. There was one recently on LinkedIn in Geneva.

Check the online job sites.
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Old 27.12.2015, 15:34
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Re: Are native English online content writers/copywriters in demand in Switzerland?

There's a simple answer - look at these websites and see how many marketing/communications positions want English first, rather than as a bonus.

http://www.jobs.ch/en/suche/Marketin...O3M6MDoiIjt9/0

http://www.jobup.ch/search/joblist.a...rds=#1/1185783

Not many is my guess.
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Old 27.12.2015, 17:23
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Re: Are native English online content writers/copywriters in demand in Switzerland?

No jobs in the UK?

I'm shocked by this.

Out of interest what's wrong with the land down under? people beg to move down there, what has happened?
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Old 27.12.2015, 18:53
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Re: Are native English online content writers/copywriters in demand in Switzerland?

As a previously UK based copywriter and content writer (now doing something completely different here in Zurich) I can tell you that there are plenty of jobs in the UK for writers. There is too much demand and too little a supply.

Good Freelancers in the UK are constantly busy, too.

It took my agency a year to find the two writers we wanted, they were so thin on the ground.

BUT! I can't see why you are not able to use the power of the net to set up your business from any country you choose, and get paying gigs in other countries. So if you really want to live in CH, you should be able to get work from the UK no problem.

Regards


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