Dear all,

I have an IT Service Firma. Can I use swiss made or made in switzerland logo on my flyers or on website? Am I need to get any permit?

I mean these logos

I think you'd need permission from someone as such signs are regulated I believe. But who you'd contact I don't know. There's legislation in place and new regs coming in in 2017.

http://www.swissinfo.ch/eng/swissnes...-2017/41639236

Maybe start here:

http://www.swisslabel.ch/en

Using the logo is regulated. See here.

Just use the phrase "Schweizer qualität" instead.

You can use that on any old sh*t, especially stuff made in China.

There's a specific one for software that may be of interest and you may be able to use.

Info here

So basically you don't know...

I know it's regulated and I provided a link where he could possibly get more info.

What did you provide apart from a uselss comment on my post?

Well, here we go again: Sorry to say so, but the feedback was rubbish so far. Of course can you and in many cases have to put the origin of your products on the packaging. "Swiss made" is as badly protected and regulated as most other countries: You can use it when most of the value creation happens in Switzerland. That's why, in short, a lot of Chinese made watches can legally carry it: The casing is made in China, the movement is made in China and all the parts come in boxes to here: adding a step or two in Switzerland means the value is created here, so the watch is suddenly Swiss made. Because a) this ten minutes of Swiss work cost more than the entire Chinese production and b) one can argue that dropping the movement in the casing is the single most important step to "make" a watch.

A famous example that tried to push the envelope of this law: German toy company Steiff produced teddy bears in China and only added the brand tag in Germany... apparently was the value created at the exact point where some nondescript teddy bear turned into a branded toy.

Following this logic could pretty much any software be "Swiss made", even if the coding happens in India - as long as the value is created here...

St. Ives "Swiss Formula" shampoo was on the market in the US for many years. Although produced in California, it capitalized on a limited, stretched association with Switzerland and enjoyed some success. The brand is now owned by Unilever. This is from a 1987 Los Angeles Times article:

"Formula for Success : In a Rough Market, St. Ives, a Maker of Beauty Products, Milks Its Swiss Connections
August 04, 1987|JAMES F. PELTZ | Times Staff Writer

The shampoos and skin lotions made by St. Ives Laboratories come in colorful containers touting the products' "Swiss Formula." They also display the St. Ives logo of a sleepy Swiss village, along with the French version of St. Ives' corporate name, Cosmetiques St. Ives SA.

St. Ives does maintain a small laboratory in Sion, Switzerland, and imports Swiss ingredients to make its beauty products. But the company's headquarters and its main production plant are anything but Alpine. They're in Chatsworth."

http://articles.latimes.com/1987-08-...s-laboratories

Use of "Swiss Formula" was a clever marketing trick but it appears, from a quick review of the internet, that St. Ives under Unilever has dropped "Swiss Formula" as part of the label. It smelled of deception and fraud.

Posing questions on EF is like going to a library and asking a librarian for assistance. The librarian is not an expert but often knows where to look for guidance. The library user then must step up and read and evaluate the information.

Medea Fleecesteeler was pointing the OP in a direction so that s/he could further explore. This was entirely proper and added value.

A quick check shows that behind this label is a for profit company charging 95 CHFs a year for the logo and another 550 CHF a year to be listed on their website. That's indeed very Swiss in many ways.

Crap, how can I tell if any of mine are made in China?

Tom

The quality was so poor that they stopped outsourcing the production a few years ago. No idea how to tell them apart.

Those from China are sprayed with insecticide before shipping.
They should smell somewhat repulsive.
And if you wake up in the morning with a massive headache, it could be your teddy bear is from China.

What exactly made you dig out this two year old thread?

Obviously, he's trying to get to the new 1000 post minimum in order to sell something!

Tom

Just 8 more to go!

Actually I was wondering about using the silly label.