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Old 03.11.2016, 19:07
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register trademark in CH or USA?

I'd like to get a new trademark (or maybe two) and saw that in USA registering a trademark is like 300.- while here in CH I guess will be much more costly??

Either way, what's the cheapest and most straighforward way to create a new brand that is protected under international laws either US or EU?
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Old 03.11.2016, 19:09
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Re: register trademark in CH or USA?

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I'd like to get a new trademark (or maybe two) and saw that in USA registering a trademark is like 300.- while here in CH I guess will be much more costly??

Either way, what's the cheapest and most straighforward way to create a new brand that is protected under international laws either US or EU?
Having a trade mark is one thing, defending it in court is another & can cost millions.......
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Old 03.11.2016, 19:13
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Re: register trademark in CH or USA?

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Having a trade mark is one thing, defending it in court is another & can cost millions.......
Good 😊 but still I'd like to get the trademark first, nobody will care till it generates that kind of money, but then it can be defended ... anyhow coming back to the OP what's the cheapest way to get it?
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Old 03.11.2016, 19:15
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Re: register trademark in CH or USA?

https://www.ige.ch/en/trademarks/fees.html
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Old 05.11.2016, 19:56
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Several questions on Trademark registration in CH and USA

I attempted to register a Trademark in the USA see here https://www.uspto.gov/trademarks-app.../filing-online and the cheapest alternative is the TEAS Plus Application that costs $225.-USD and you can choose the 1(b) type later "Intending to use the trademark in the future but not yet ..." sort of application then choosing only one international class of services is the cheapest solution apparently. I actually got stuck there choosing the right one for the product I'd like to create since I am not 100% what category to choose.

I was a bit puzzled by this "Intending to use in the future" and after researching a bit further I found that in the USA (or Canada, UK, Australia..) you automatically get trademark rights from the moment you offer goods or services in commerce using that brand. Is that the case in Switzerland as well? do you get free automatic trademark rights here too?

Last but not least, and after seeing the price list for registering a trademark here in CH what's the benefit of doing so? assuming I get it in the USA first ... would the advantage be related to the potential opening of a company here in CH later? I am in the initial stage and don't have the budget to go all in with this registration and stuff. I saw that I can add more international service classes to my Trademark in the USA later.

Another way to save is to register only one Trademark for the product and should the business flourish then create one for a possible company as well.
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Old 05.11.2016, 20:28
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Re: Several questions on Trademark registration in CH and USA

Totally correct comment about Trademark and protection - only useful if someone clearly infringes AND you have resources to pay to defend it. Many cases it's just not worth it.
But back to your original question- why is CH critical registration? Unless your product/service is very specific to CH market, likely not so important in big scheme and OK to skip this
Free advice: go for major developed markets where protection is worthwhile i.e. EU and USA. Asia markets (CHN, JPN) more difficult, expensive, and often doesn't matter if you have TM or not....
For USA you have already found way to go with USPTO. One way to simplify is go with service like TradeMark Express - worth the money since they have paralegals to help guide you to only having to submit once "correctly". Website is tmexpress.com
EU is more complicated, since technically you need an "European level" TM plus each country grants individual TM in addition. This can mean several 10k's investment. Suggest you go with initial EU trademark, gives you registration for later if your idea/product develops into something needing prior claim for individual country registration. The EU level application goes via an office in Alicante, Spain, website is here: www.euipo.europa.eu
Sorry for long comment but one last remark: getting good internet domains is increasingly difficult so check and see if you can even get domain matching your trademark before you file for it. Good luck!
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Old 16.01.2017, 09:42
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Re: register trademark in CH or USA?

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I'd like to get a new trademark (or maybe two) and saw that in USA registering a trademark is like 300.- while here in CH I guess will be much more costly??

Either way, what's the cheapest and most straighforward way to create a new brand that is protected under international laws either US or EU?
A bit late to the party but hope this helps.

I have a registered US trademark. From my experience it's easier to register a trademark for which you can show "intent to use" than if you've never created any documentation with your trademark at all. "Intent to use" can be your website, stationary, blog posts, youtube channel, logo, etc..

Be careful trademarking logo colors. If you trademark your colored logo along with a business name you will not be able to change your logo colors down the road without having to refile. Once your colored logo is trademark it must remain exactly as you filed it or you will void your own trademark. Just fyi.

The most difficult part is figuring out the correct class to file your trademark in. You can only have one trademark for the same class but there can be countless trademarks of the exact same name but different class.

As other members have said, while having a trademark will help you stand apart from others and gives your product/service/business that professional lift, defending it in court is more than the average one-person company can fork out. Still, depending on the product/service you intend to trademark, it may be the right step for you.

PS: Although filing a trademark yourself is easy, having an attorney help you do it right is essential if down the road you need representation in court. It's well worth the extra $$.

Good luck!
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Old 10.12.2018, 22:50
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Re: register trademark in CH or USA?

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Good �� but still I'd like to get the trademark first, nobody will care till it generates that kind of money, but then it can be defended ... anyhow coming back to the OP what's the cheapest way to get it?
I know this is very late to this question, but since nobody seems to have given the right answer, here it is for future reference. Apply in Switzerland , and simultaneously file an International application through the International (Madrid) system. In the International application, you will designate the EU and the USA. The International application will not kick off until the Swiss registration is granted (typically about 6 months, cost CHF550, for up to three classes, includes first 10 years' registration). WIPO has a fee calculator here for Madrid applications:

https://www.wipo.int/madrid/en/fees/...es=1&ServCd=EN

Assuming one class and office of origin Switzerland, EU and US total costs are CHF1938. The beauty of Madrid is that, if you have a good trade mark, it will go through internationally and you will never need to hire a foreign attorney.

The USA has particularly strict requirements with regard to use; 6 years from registration, you will have to prove use in the USA in the course of trade (or provide a very good reason why not). You will also have to prove use at every renewal (every 10 years).
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