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Old 15.12.2020, 11:58
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New Seller advice

Hello Ladies and Gentleman,

I am new to this website, tried to find an answer to my question but count not, please advice, should i establish a self company (einzelfirma) or GmbH? before i create a website for retail store or not?
i am starting a new business for selling home decorations. online only.

Many thanks.
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Old 19.12.2020, 18:40
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Re: New Seller advice

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Hello Ladies and Gentleman,

I am new to this website, tried to find an answer to my question but count not, please advice, should i establish a self company (einzelfirma) or GmbH? before i create a website for retail store or not?
i am starting a new business for selling home decorations. online only.

Many thanks.
Hello Sophia,

Einzelfirma might be more appropriate and more cost effective to start with.

The GmbH set up cost are much higher:
Initial investment - CHF 20K (which you can then use for any business expenses once the registration is complete).
Handelsregister and Notary fee's.
BVG payments are compulsory every year.


You can always change to a GmbH at a later stage.


Look into liability insurance.
Make sure you know where your business stands within the new GDPR regulations (subject to fines if not managed properly)


If you do a search on here for GmbH and Einzelfirma there are other threads on the topic.



All the very best you!
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