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Old 31.03.2007, 14:07
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New Anti-Spam Law as of 1.4.07

Does anyone know anything about the new Swiss law against spam and e-mail marketing, which is supposed to come into effect as of 1.4.2007? Is this a joke - or not....
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Old 31.03.2007, 15:18
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Re: New Anti-Spam Law as of 1.4.07

Try Googling on www.google.ch
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Old 31.03.2007, 17:12
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Re: New Anti-Spam Law as of 1.4.07

I googled before posting and found a set of guidelines for permission e-mail-marketing at www.nemuk.com.

I was wondering if the law can acutally be put into practice. We get loads of un-asked for leaflets/brochures/samples etc, which are addressed to us, in our letterbox - it's a legitimate marketing channel. BTW I'm not talking about unaddressed leaflets, which can be avoided with a "Stopp Reklame" sticker.

So, while I am no fan of spam in the sense of e-mailing untargeted nonsense around the world, I wonder how small businesses can now try to acquire new customers, specific to a particular target group, via e-mail without getting fined for it.

For example, if I wanted to send an e-mail to bakers all over Switzerland advertising a new product - then that would be illegal after 1.4.07. If I wanted to do the same with a brochure - that would be OK.

Any thoughts?
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