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  #21  
Old 24.09.2010, 01:59
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Re: The case for opening a Subway franchise in Switzerland

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Perhaps we should forget KFC and each open a Subway?
Yes, but an important point that is forgotten: SUBWAY SUCKS!!!
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  #22  
Old 24.09.2010, 02:17
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Re: The case for opening a Subway franchise in Switzerland

if it is swiss it should be called "Tramway", 'cause there is no subway over here ok ?
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  #23  
Old 24.09.2010, 04:24
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Re: The case for opening a Subway franchise in Switzerland

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if it is swiss it should be called "Tramway", 'cause there is no subway over here ok ?
as a good part of the trams and S-Bahnen here drive in tunnels,
why not Subway
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  #24  
Old 24.09.2010, 09:19
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Re: The case for opening a Subway franchise in Switzerland

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if it is swiss it should be called "Tramway", 'cause there is no subway over here ok ?
Been to Lausanne recently ?
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  #25  
Old 24.09.2010, 09:22
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Re: The case for opening a Subway franchise in Switzerland

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Yes, but an important point that is forgotten: SUBWAY SUCKS!!!
I would agree with you if you would have said that it's overpriced...but it certainly doesn't suck.
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  #26  
Old 24.09.2010, 09:33
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Re: The case for opening a Subway franchise in Switzerland

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I would agree with you if you would have said that it's overpriced...but it certainly doesn't suck.
Sorry, but I thought the same thing, but I will downgrade it to gross... same as KFC. To stay ot- does anyone ever have a craving for Subway sandwiches? It's like the last option on "what are we going to eat for lunch today?".

Just my 2cts and 490 calories.
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  #27  
Old 24.09.2010, 09:41
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Re: The case for opening a Subway franchise in Switzerland

What is Subway going to add to the plethoria of sandwich shops here already ? There are already plenty of places making sandwiches to order with what you want or not and various types of bread.

You need to bring something original to the party, what about something using Asiatic food, spring rolls or similar, a good burger bar, something with fish as a lead ingrediant.

One thing you need to take into consideration the Swiss market place/mentality does not lend itself too well to large chain type operations, they prefer a personalised service which is percieved to come from smaller family sized operations.
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  #28  
Old 24.09.2010, 09:43
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Re: The case for opening a Subway franchise in Switzerland

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does anyone ever have a craving for Subway sandwiches?
....well .
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  #29  
Old 24.09.2010, 09:47
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Re: The case for opening a Subway franchise in Switzerland

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What is Subway going to add to the plethoria of sandwich shops here already ? There are already plenty of places making sandwiches to order with what you want or not and various types of bread.

You need to bring something original to the party, what about something using Asiatic food, spring rolls or similar, a good burger bar, something with fish as a lead ingrediant.

One thing you need to take into consideration the Swiss market place/mentality does not lend itself too well to large chain type operations, they prefer a personalised service which is percieved to come from smaller family sized operations.
...are we living in the same Switzerland?
Plethoria of Sandwich shops? Where? Other than piadina in Basel I don't know one place where you can chose and "make" your own sub.
Something Asiatic is everywhere..those springrolls suck. The shops buy them frozen and fry em up and they taste like carboard on soysauce.

The Swiss market/mentality definitely lends itself for chains...the place is just a tad bit behind the times..that's all. Did you by any chance notice how any franchise in Switzerland is always jampacked? Because they love the standardised service and appreciate that they can have their "usual" meal/drink in various locations.
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  #30  
Old 24.09.2010, 10:05
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Re: The case for opening a Subway franchise in Switzerland

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The one near Stauffacher has been going for about two years now, IIRC...
The one near Stauffacher is by far the worst Subway outlet I have ever seen. I did not only went there once, but even tried several times - each time a complete desaster. We all regularly talk about bad service, but I have never seen a less motivated staff than there. Ever. Anywhere. I once went in with a friend and the two girls aparently thought that they could first finish their cigarette break and let us wait while they were chatting. We left after two minutes without a sandwhich. The experiences where they actually tried to get a sandwhich together were worse...

Yes, there are sandwhiches available here. But a "sandwhich culture"??? I find them generally rather poor and do enjoy a well made subway's from time to time. They have outlets by now everywhere in Germany and are highly successful there, while the competition from traditional bakeries is equally strong. To be hones, the bread at my home area is far superior to Swiss bread ( and I do not care how many groans I get for that) and Subway's still manages to get into the market - they address an entirely different customer segment: Teenagers do not like to hang out in a traditional bakery to eat. They like a fast food environment like McD's, but especially the girls prefer more healthy food. Voila. So setting up a well managed Subway's in an area frequented by young folks, say Niederdorf or the west end has in my eyes all chances to make good revenues. But since it is a franchise model, i would expect that you will get screwed by Subway's as a shop owner. As the brand is not strong in CH anyway, I would therefore probably go and set up my own copy...
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  #31  
Old 24.09.2010, 10:15
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Re: The case for opening a Subway franchise in Switzerland

I only went once and decided that Delicato a bit further along was more like it...

In other news - I want Jamba in Switzerland. And Marks and Spencer food. Now THEY would work well here.
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  #32  
Old 24.09.2010, 10:18
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Re: The case for opening a Subway franchise in Switzerland

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I want Jamba in Switzerland.
The ringtone guys with the crazy frog?

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  #33  
Old 24.09.2010, 10:24
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Re: The case for opening a Subway franchise in Switzerland

As I recall, there was one or two Subways in Geneva, which have long closed. I beleive for many of the same reasons I stated on the KFC thread, gone in the same way as Pizza Hut, KFC, Wendy's, etc.

As some others said, there are alredy lots of sandwich places here, all with better quality bread, etc. Personally I wouldn't consider them healthy either.
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  #34  
Old 24.09.2010, 10:24
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Re: The case for opening a Subway franchise in Switzerland

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Perhaps we should forget KFC and each open a Subway?
No because I can make a good tasting sandwich myself, thanks. And there are already Subway outlets here in Switzerland - in Zürich at least.

Epic thread fail
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  #35  
Old 24.09.2010, 10:25
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Re: The case for opening a Subway franchise in Switzerland

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Good:
1. Subway already has a precense in Switzerland, and is growing.
2. Initial startup cost is low - in comparison with MCD, BK and KFC
3. Healthy food, something the Swiss like, and a familiar face to tourists.
Why, because Swiss food is so alien to the U.S. palate?

It's a running joke in the world that the Dutch take their food from home on holiday with them but the U.S. too? come on....
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  #36  
Old 24.09.2010, 10:29
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Re: The case for opening a Subway franchise in Switzerland

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As I recall, there was one or two Subways in Geneva, which have long closed. I beleive for many of the same reasons I stated on the KFC thread, gone in the same way as Pizza Hut, KFC, Wendy's, etc.

As some others said, there are alredy lots of sandwich places here, all with better quality bread, etc. Personally I wouldn't consider them healthy either.
There used to be a Wendy's in bern and they failed, although they had better hamburgers. They failed because they choose poor location. McDonalds are very strong and invest huge amounts to get the best locations in town. From HB to Zytglogge you're always 5min away from a McDo! Terrible.
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  #37  
Old 24.09.2010, 10:31
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Re: The case for opening a Subway franchise in Switzerland

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...are we living in the same Switzerland?
Plethoria of Sandwich shops? Where? Other than piadina in Basel I don't know one place where you can chose and "make" your own sub.
Something Asiatic is everywhere..those springrolls suck. The shops buy them frozen and fry em up and they taste like carboard on soysauce.

The Swiss market/mentality definitely lends itself for chains...the place is just a tad bit behind the times..that's all. Did you by any chance notice how any franchise in Switzerland is always jampacked? Because they love the standardised service and appreciate that they can have their "usual" meal/drink in various locations.

I'm sorry, i don't really know Basel very well, but there are 2 in Vevey, both doing very well as far as i can see. Spring rolls, i agree, however freshly made they are very different and they are very easy to make !
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  #38  
Old 24.09.2010, 10:47
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Re: The case for opening a Subway franchise in Switzerland

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The ringtone guys with the crazy frog?

*thrasps at treverus*

No, I mean Jamba Juice. I vaguely remember a "Jamba Joy Juice" ad campaign but I think that died quickly for the obvious reasons...
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  #39  
Old 24.09.2010, 10:50
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Re: The case for opening a Subway franchise in Switzerland

Will it be 50CHF for a footlong though? I do miss the smell of subway bread
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  #40  
Old 24.09.2010, 10:56
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Re: The case for opening a Subway franchise in Switzerland

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Been to Lausanne recently ?
nope, but I hear they dug a little tunnel over there
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