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Old 23.09.2010, 23:10
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The case for opening a Subway franchise in Switzerland

Good:
1. Subway already has a precense in Switzerland, and is growing.
2. Initial startup cost is low - in comparison with MCD, BK and KFC
3. Healthy food, something the Swiss like, and a familiar face to tourists.

Bad:
1. The compeitition; bakeries, and Swiss sandwich culture.
2. High running cost.
3. Size and not reaching critical mass.

Perhaps we should forget KFC and each open a Subway?
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Old 23.09.2010, 23:13
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Re: The case for opening a Subway franchise in Switzerland



But the Swiss have sandwiches.

you can have cheese, ham or cheese and ham with:
white bread
brown bread
white bun
brown bun
wholemeal bun
mixed seed bun
poppy seed bun
"sunday" bread
granary bread
sunflour seed bun

What else could you want in life?

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Old 23.09.2010, 23:14
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Re: The case for opening a Subway franchise in Switzerland

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Swiss sandwich culture.
Will you include a gherkin and a slice of hard boiled egg in every sandwich?
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Old 23.09.2010, 23:15
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Re: The case for opening a Subway franchise in Switzerland

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Will you include a gherkin and a slice of hard boiled egg in every sandwich?
Not in the same sandwich - that would be too much...
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Old 23.09.2010, 23:20
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Re: The case for opening a Subway franchise in Switzerland

No no nooooooo you can not have cheese WITH ham if you ask for such a combo you'll be met with a confused puzzled look



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But the Swiss have sandwiches.

you can have cheese, ham or cheese and ham with:
white bread
brown bread
white bun
brown bun
wholemeal bun
mixed seed bun
poppy seed bun
"sunday" bread
granary bread
sunflour seed bun

What else could you want in life?

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Old 23.09.2010, 23:25
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Re: The case for opening a Subway franchise in Switzerland

Exactly. The biggest risk is The compeitition. If someone offers ham AND cheese, then we are out of business. Heaven forbid if the sandwich does not have a picled gherkin.
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Old 23.09.2010, 23:26
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Re: The case for opening a Subway franchise in Switzerland

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...
3. Healthy food, something the Swiss like, and a familiar face to tourists.
I was under the impression that the amount of sugar that is in the bread in a subway loaf, is as high as in a mcdonalds burger - to keep them "fresh".

I had a quick look at the nutritional information here.



There was also a huge argument in Baden last christmas, where the "lit-up" Subway sign outside the door, "interfered" with the christmas lighting in the streets.



Subway, like McDonalds, is basically a real estate company. If you have your Subway in the right place, you will probably get a decent return.
The one in Baden is getting customers - its near a school and a busstop, and near the centre of town.


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Old 23.09.2010, 23:31
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Re: The case for opening a Subway franchise in Switzerland

The operating costs will be too high. I've seen one open up and close after a few months near by.
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Old 23.09.2010, 23:34
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Re: The case for opening a Subway franchise in Switzerland

The one near Stauffacher has been going for about two years now, IIRC...
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Old 23.09.2010, 23:46
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Re: The case for opening a Subway franchise in Switzerland

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Good:

3. Healthy food, something the Swiss like, and a familiar face to tourists.
To be honest , that is not really the case . Next time you go in, actually have a good look at the "cold cuts" they use. They are not top draw ....

Maccy Dee's , proving you abstain from the fries, is probably better nuritionally
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Old 23.09.2010, 23:49
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Re: The case for opening a Subway franchise in Switzerland

It's good to see other like minded people on here. I'm constantly on the look out for a way out of the corporate rat race
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Old 23.09.2010, 23:50
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Re: The case for opening a Subway franchise in Switzerland

I am not sure about the Subways here, but in the US they have
top quality cold cuts.

For a Swiss person, a sandwich is a "piece of meat between two
slices of bread".

For other countries, sandwiches are quite intricate and good
tasting.
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Old 23.09.2010, 23:52
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Re: The case for opening a Subway franchise in Switzerland

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It's good to see other like minded people on here. I'm constantly on the look out for a way out of the corporate rat race
Sounds too much like hard work. I'm happy as a corporate drone.

I had the odd subway back in Blighty. Not been to the one by Bahnhof Selnau yet. I'm not sure it works in Switzerland..
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Old 23.09.2010, 23:54
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Re: The case for opening a Subway franchise in Switzerland

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It's good to see other like minded people on here. I'm constantly on the look out for a way out of the corporate rat race
Freelance pornstar ?
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Old 23.09.2010, 23:56
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Re: The case for opening a Subway franchise in Switzerland

What about a proper sandwich bar? Does it need to be a franchise of Subway?

Also older threads

Subway Sandwiches (the new Subway at Selnau in here!!!)

Sandwiches in CH: the complete list
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Old 23.09.2010, 23:59
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Re: The case for opening a Subway franchise in Switzerland

A Pret would be nice.......
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Old 24.09.2010, 00:13
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Re: The case for opening a Subway franchise in Switzerland

Here on the west coast of the US there is another sandwich chain called
Togo's. (www.togos.com). Togo's is way better than subway because their
sandwiches are of higher quality than Subway. It is a little pricier than
Subway but I think it's well worth the price.

Togo's also has more vegetarian sandwiches. Subway only has one veggie
patty sandwich. Togo's has hummus, egg salad, cucumber, ... veggie
sandwiches. No veggie patty. You can get your protein from either eggs
or hummus. I love their avocado and cheese sandwich. ;-)

Since I'm vegetarian I've never had their meat sandwiches. My meat
eating friends tells me that they taste better than subway.

DavidSJC
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Old 24.09.2010, 00:18
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Re: The case for opening a Subway franchise in Switzerland

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It's good to see other like minded people on here. I'm constantly on the look out for a way out of the corporate rat race
Although I would be willing to give Castro, with his young american bod a chance - perhaps even free audition - as a freelance pornstar, another idea might be opening a noodle bar?

I thought they were fab in Singapore, and they also have them in NYC.. is Switzerland ready?
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Old 24.09.2010, 00:21
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Re: The case for opening a Subway franchise in Switzerland

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What about a proper sandwich bar? Does it need to be a franchise of Subway?
A Swiss sandwich bar called the Pickled Gherkin?
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Old 24.09.2010, 00:22
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Re: The case for opening a Subway franchise in Switzerland

A Quizno's opened up in Uxbridge, UK where I used work and they did a roaring trade stealing a lot of business from Subway a few doors down. About a year later, the brothers renamed their joint Gino's and continued to do well... but obviously pocketing a lot more money as they no longer had the franchisee overheads
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