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  #21  
Old 26.05.2011, 10:31
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Re: Swiss adverts

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Alice Springs regional telly adverts - tractors, animal feed, barbeques and shutter blind security. Lots of shouty voices and flashing neon. Quality.
Hehe, I miss Frank from National Tiles And yes, I had to turn the telly down from my action series when the shouting in the ads started..!
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  #22  
Old 26.05.2011, 10:38
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Re: Swiss adverts

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Have you ever met somebody who "appreciates" the ads, in any country ?
Yes, Thailand and Japan! The TV ads there are often better/funnier than the emissions. Just search for Funny Thai/Japanese ad on Youtube, they're great and admired all over the world.
Swiss ads are as boring as German ads, just less professional and funny.

I will back it up with a few examples, but I'm at work and youtube is blocked. ;-)
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  #23  
Old 26.05.2011, 10:47
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Re: Swiss adverts

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Yes, Thailand and Japan! The TV ads there are often better/funnier than the emissions. Just search for Funny Thai/Japanese ad on Youtube, they're great and admired all over the world.
Swiss ads are as boring as German ads, just less professional and funny.

I will back it up with a few examples, but I'm at work and youtube is blocked. ;-)
Don't know if this VW ad was born in Germany but it's bloody hilarious and this earlier VW ad was also a cracker. So good, in fact, that it got banned...
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  #24  
Old 26.05.2011, 10:51
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Re: Swiss adverts

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I do (in my home country that is)
I do too, there are many really clever commercials, back home, that don't make me buy stuff, but make me laugh, so hilarious. The silly jingles on radio actually made me child love my mother tongue, too, since they were short and easy to sing along, so I do like clever, well done advertising, there is a lot of science, art and inventive mind invested. Unlike what I have seen here.

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B) Swiss customers have lots of options if they live in urban areas, and so have a very wide choice, not least as there in fact is lots of competition
You mean the choice of 7 Migros, 2 small ones, 5 Coops, 1 small one in the city as opposed to one of each in the country? Where is the choice? The one odd Turkish store right next to the station?

We lived in the country and all that wasn't Migros or Coop died. I actually think villagers have more choice since they can shop at local farmers, know them personally, probably get higher quality food.

But that is not all one needs, a couple of steaks and raw milk. It's just being told to people, that all they possibly need is in Migros and Coop. And, often, have no idea there is other life, other options, and look weird when one shops abroad (5km away from us, yay), or in Aldi, Lidl, Denner...We proudly wear our Denner bag, it's my fav retailer here. But I would appreciate choice and not being told what we have here actually is choice. Since, it ain't. After I moved I was in public showers in a pool and washing myself with a soap from godknowswhere back home. A naked lady, came very closed to me, it was bizarre, the lack of shyness, and asked me what Migros I bought that in. I told her it is from abroad, she sighed, eyes wide open, wow, abroad...It was just so strange, made me think.

And the intercom announcements in stores? "in 3rd floor of Manor you can find some leather bags" read by shakey voice of Magaly, who reads like a 2nd grader, hasn't heard anything about the art of speeches, rhetorics, proper pronounciation, breathing, pausing, making things sound a tad more exciting (since we are paying so much for it, already)...It used to make me smile, since it was a refreshing difference, but now it's kinda sad, as a lame reminder of what free consumer market means for businesses here. Put more life into those announcements, Magaly, please!
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  #25  
Old 26.05.2011, 13:05
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Re: Swiss adverts

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or in Aldi, Lidl, Denner...
aren't those stores the opposite of choice. You can chose from er, two types of cheee, one type of milk, one type of steak, one type of marmalade (in three flavours), one brand of beer (in iggit PET bottles) and four types of toilet paper which all come from the same manufacturer. Sure it's cheap, but it is cheap precisely because they don't let you choose but choose for you. If you like such stores, that would suggest you value price over choice. There's nothing wrong with that. But then you shouldn't complain about no choice.
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  #26  
Old 27.05.2011, 20:23
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Re: Swiss adverts

Ok, back home and here are the adverts I promised!
Thailand:

charming:


educational ads without being patronizing:

(very old)

silly:






touching:



Whatever it is, they're trying to get people emotionally attached to their brands through entertainment, a world of difference to Swiss ads which, as Wolli said, just want their brand to be seen, no matter how shitty the ad.
And let's not even start with the really whacky Japanese commercials:
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  #27  
Old 28.05.2011, 03:00
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Re: Swiss adverts

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You mean the choice of 7 Migros, 2 small ones, 5 Coops, 1 small one in the city as opposed to one of each in the country?
I mean the choice between
Migros
Denner
Coop
Spar
Lidl
Aldi
Manor (Mouse & Northman )
- some local Italian, Turkish, Arab, Persian and Indian stores
- plus local or regional grocery groups/chains

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We lived in the country and all that wasn't Migros or Coop died. I actually think villagers have more choice since they can shop at local farmers, know them personally, probably get higher quality food.
-
In Zürich, local farmers as close as in Zürich-Seebach etc are doing direct sales


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asked me what Migros I bought that in. I told her it is from abroad, she sighed, eyes wide open, wow, abroad...It was just so strange, made me think.
No no, she just dreamt about her last holidays and her missed chances. Next time on holidays, the women will go into all the shops arround to check for interesting purchases !
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  #28  
Old 30.05.2011, 22:54
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Re: Swiss adverts

Now I'm a very proud swiss but sometimes I have to admit that not everything is perfect here... like ads...
At least most of them...
But some good ones always come from Migros and the best ones are the ads for Graubünden with the two talking Capricorns. Sadly only funny to those who understand Bündnerdütsch...
And the all time classic: Bettwaren Fischer...

Apart from those I prefer UK ads
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  #29  
Old 30.05.2011, 23:02
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Now I'm a very proud swiss but sometimes I have to admit that not everything is perfect here... like ads...
At least most of them...
But some good ones always come from Migros and the best ones are the ads for Graubünden with the two talking Capricorns. Sadly only funny to those who understand Bündnerdütsch...
And the all time classic: Bettwaren Fischer...

Apart from those I prefer UK ads
Oh I just love the Migros ads too! I also really liked the "slow down take it easy" one.
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  #30  
Old 30.05.2011, 23:27
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Re: Swiss adverts

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Oh I just love the Migros ads too! I also really liked the "slow down take it easy" one.
I don't remember that one, but I remember loving the one with the chickens and one where some kids were looking at a lady taking her clothes off - quite amusing..
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  #31  
Old 30.05.2011, 23:44
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Re: Swiss adverts

There was a realy good Migros ad with a woman, an ice cream and a nude male statue... was very interesting from a specific angle...
I think EVP had a problem with that one... funny
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  #32  
Old 31.05.2011, 00:10
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Re: Swiss adverts

I find >90% of all advertisement rubbish, everywhere. Maybe the Swiss are a bit worse, but it's everywhere so bad that good advertisements actually stick out.

One agency I can usually identify on the first look is Hamburg's Jung von Matt.

My favourites are the Sixt ads:





They sometimes also get close to a recent topic:



Or for unicef:
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  #33  
Old 31.05.2011, 07:20
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Re: Swiss adverts

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I don't remember that one, but I remember loving the one with the chickens and one where some kids were looking at a lady taking her clothes off - quite amusing..
Sorry, my wording is incorrect. This is the one I was referring to:


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There was a realy good Migros ad with a woman, an ice cream and a nude male statue... was very interesting from a specific angle...
I think EVP had a problem with that one... funny
Wasn't that one for Moevenpick ice-cream?
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  #34  
Old 31.05.2011, 08:57
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Re: Swiss adverts

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You mean the choice of 7 Migros, 2 small ones, 5 Coops, 1 small one in the city as opposed to one of each in the country? Where is the choice? The one odd Turkish store right next to the station?
Where's the choice? Perhaps in your next paragraph:

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.....or in Aldi, Lidl, Denner...We proudly wear our Denner bag, it's my fav retailer here.
Switzerland is no better or worse than a great many other contries, particularly relative to its size. Austria - two main chains plus Hofer/Lidl. GB - Tesco domination plus 3 others and the discounters. France - all I ever seem to see are Carrefour and Geant. Italy supermarkets can be few and far between outside the cities, you almost have to shop in small local stores (I don't say this is bad - but it does have an impact on prices).
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  #35  
Old 31.05.2011, 09:04
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Re: Swiss adverts

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Sorry, my wording is incorrect. This is the one I was referring to:
Not bad, I wish I saw these dudes when running to work...they remind me my bandmates

I don't really care how good or bad advertising is for safety is, as long as there is a lot of it.
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  #36  
Old 02.06.2011, 17:09
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Re: Swiss adverts

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  #37  
Old 02.06.2011, 18:09
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Re: Swiss adverts

In general I do not bother to watch and buy into adds and have my own brains when it comes to selecting the products but there are some adds that can touch your soul and they are amazing. Here is a good example of well thought and inspirational add:

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  #38  
Old 05.06.2011, 09:48
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Re: Swiss adverts

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People in the US don't really either, seeing all the major brands are owned by a small number of big corporations.
Dunno. I've gotten totally innured to adverts. The only one I can remember is the Snickers 'diva' ad on TV.

With the exception of the Fa ads showing nearly naked women, I couldn't name another one.

But I do buy Fa, if for no other reason but to keep them producing the same adverts.
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