Go Back   English Forum Switzerland > Living in Switzerland > Complaints corner  
Reply
 
Thread Tools Display Modes
  #1  
Old 25.05.2011, 13:01
simon_ch's Avatar
Forum Veteran
 
Join Date: Dec 2008
Location: Zürich
Posts: 2,390
Groaned at 128 Times in 76 Posts
Thanked 3,488 Times in 1,377 Posts
simon_ch has a reputation beyond reputesimon_ch has a reputation beyond reputesimon_ch has a reputation beyond reputesimon_ch has a reputation beyond reputesimon_ch has a reputation beyond reputesimon_ch has a reputation beyond repute
Swiss adverts

FFS, why are Swiss ads or marketing in general so awful?
I envy those who don't understand German or don't have to listen to the radio at work... I don't think I've ever been to a country where ads are as bad as here, regardless of media (TV, radio, billboards... all the same)
Rant over.
Reply With Quote
The following 9 users would like to thank simon_ch for this useful post:
  #2  
Old 25.05.2011, 13:06
olygirl's Avatar
Forum Legend
 
Join Date: Oct 2007
Location: d' Innerschwiiz
Posts: 7,756
Groaned at 419 Times in 282 Posts
Thanked 18,265 Times in 5,656 Posts
olygirl has a reputation beyond reputeolygirl has a reputation beyond reputeolygirl has a reputation beyond reputeolygirl has a reputation beyond reputeolygirl has a reputation beyond reputeolygirl has a reputation beyond repute
Re: Swiss adverts

It reflects their ability at humour, which is in general, poor.
Reply With Quote
The following 2 users would like to thank olygirl for this useful post:
  #3  
Old 25.05.2011, 13:08
PaddyG's Avatar
Forum Legend
 
Join Date: Aug 2007
Location: Pensier, Fribourg
Posts: 9,243
Groaned at 118 Times in 102 Posts
Thanked 16,857 Times in 5,912 Posts
PaddyG has a reputation beyond reputePaddyG has a reputation beyond reputePaddyG has a reputation beyond reputePaddyG has a reputation beyond reputePaddyG has a reputation beyond reputePaddyG has a reputation beyond repute
Re: Swiss adverts

I don't think Switzerland has the monopoly or crap adverts. British TV is full of utter dross. And poor adverts.
Reply With Quote
The following 3 users would like to thank PaddyG for this useful post:
  #4  
Old 25.05.2011, 13:10
Guest
 
Posts: n/a
Re: Swiss adverts

Migros / Coop TV adverts were good at least the ones going back a couple of years.

Last edited by Sandgrounder; 25.05.2011 at 13:35.
Reply With Quote
  #5  
Old 25.05.2011, 13:15
simon_ch's Avatar
Forum Veteran
 
Join Date: Dec 2008
Location: Zürich
Posts: 2,390
Groaned at 128 Times in 76 Posts
Thanked 3,488 Times in 1,377 Posts
simon_ch has a reputation beyond reputesimon_ch has a reputation beyond reputesimon_ch has a reputation beyond reputesimon_ch has a reputation beyond reputesimon_ch has a reputation beyond reputesimon_ch has a reputation beyond repute
Re: Swiss adverts

Quote:
View Post
It reflects their ability at humour, which is in general, poor.
True dat. But sometimes I wonder if it's just the marketing people who think they have to adjust the funniness to Swiss standards or if people really appreciate the ads.
Reply With Quote
  #6  
Old 25.05.2011, 13:44
Forum Legend
 
Join Date: Jun 2008
Location: Switzerland
Posts: 8,718
Groaned at 317 Times in 244 Posts
Thanked 20,046 Times in 6,992 Posts
k_and_e has a reputation beyond reputek_and_e has a reputation beyond reputek_and_e has a reputation beyond reputek_and_e has a reputation beyond reputek_and_e has a reputation beyond reputek_and_e has a reputation beyond repute
Re: Swiss adverts

Quote:
View Post
FFS, why are Swiss ads or marketing in general so awful?
I envy those who don't understand German or don't have to listen to the radio at work... I don't think I've ever been to a country where ads are as bad as here, regardless of media (TV, radio, billboards... all the same)
Rant over.
I agree it is awful but nothing beat the Belgian radio ads
Reply With Quote
  #7  
Old 25.05.2011, 22:17
FMX's Avatar
FMX FMX is offline
Forum Veteran
 
Join Date: Oct 2007
Location: BE
Posts: 704
Groaned at 1 Time in 1 Post
Thanked 461 Times in 260 Posts
FMX is considered knowledgeableFMX is considered knowledgeableFMX is considered knowledgeable
Re: Swiss adverts

May be fun doesn't sell in Switzerland when ads are concerned....
Reply With Quote
  #8  
Old 25.05.2011, 22:25
phdoofus's Avatar
Forum Veteran
 
Join Date: May 2009
Location: City by the Bay
Posts: 2,357
Groaned at 96 Times in 56 Posts
Thanked 3,205 Times in 1,227 Posts
phdoofus has a reputation beyond reputephdoofus has a reputation beyond reputephdoofus has a reputation beyond reputephdoofus has a reputation beyond reputephdoofus has a reputation beyond repute
Re: Swiss adverts

Easy. When you live in a protected economy, you have no motivation to learn about the psychology of consumers and what motivates them to buy. If people essentially have to buy from you because you're one of the few suppliers available to them, how much do you really want to spend on advertising, much less the research involved in effective advertising? And they're Swiss.
Reply With Quote
The following 9 users would like to thank phdoofus for this useful post:
  #9  
Old 25.05.2011, 22:37
Wollishofener's Avatar
Forum Legend
 
Join Date: Jun 2009
Location: Glattbrugg
Posts: 18,978
Groaned at 332 Times in 257 Posts
Thanked 11,715 Times in 6,858 Posts
Wollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond repute
Quote:
View Post
FFS, why are Swiss ads or marketing in general so awful?
I envy those who don't understand German or don't have to listen to the radio at work... I don't think I've ever been to a country where ads are as bad as here, regardless of media (TV, radio, billboards... all the same)
Rant over.
awful they may be. But I still remember driving around on the TX side of the lower Rio Grande Valley when I switched my radio onto Mexican channels. They also had adverts, but as my Spanish is very meagre, I did not understand them and the musical program of the Mexican channels were far better anyway than the TX side.

Quote:
View Post
True dat. But sometimes I wonder if it's just the marketing people who think they have to adjust the funniness to Swiss standards or if people really appreciate the ads.
Have you ever met somebody who "appreciates" the ads, in any country ?

Quote:
View Post
Easy. When you live in a protected economy, you have no motivation to learn about the psychology of consumers and what motivates them to buy. If people essentially have to buy from you because you're one of the few suppliers available to them, how much do you really want to spend on advertising, much less the research involved in effective advertising? And they're Swiss.
I have heard dull adverts in the USA, in the U.K., in France, in Germany, in Austria, and in Italy. Are these countries all having "protected economies" ? And have never heard that the makers of such adverts say that WHAT is said is irrelevant, but that the repeated NAME of either product or trademark will enter the unconcious, and that THIS will work ? Ever realized that it is irrelevant that your furniture trade is the "Möbelhaus Gautschi" but highly relevant that it is on the exit ..... of the highway out of Zurich towards Winterthur ? Such is applied psychology .

Your chance to be one of a few suppliers is rather meagre as you have heaps of competitioners. Nobody has to buy from you, unless hearing about you.

Last edited by MusicChick; 26.05.2011 at 10:38. Reason: Merged consecutive posts. Learn to multiquote, please.
Reply With Quote
  #10  
Old 25.05.2011, 22:47
Meisie's Avatar
Forum Veteran
 
Join Date: May 2010
Location: Amriswil - Thurgau
Posts: 1,691
Groaned at 3 Times in 3 Posts
Thanked 1,262 Times in 584 Posts
Meisie has a reputation beyond reputeMeisie has a reputation beyond reputeMeisie has a reputation beyond reputeMeisie has a reputation beyond reputeMeisie has a reputation beyond reputeMeisie has a reputation beyond repute
Re: Swiss adverts

Quote:
View Post
Have you ever met somebody who "appreciates" the ads, in any country ?

I do (in my home country that is)
Reply With Quote
  #11  
Old 25.05.2011, 22:53
amogles's Avatar
Forum Legend
 
Join Date: Mar 2008
Location: Zurich
Posts: 12,361
Groaned at 338 Times in 274 Posts
Thanked 26,263 Times in 11,000 Posts
amogles has a reputation beyond reputeamogles has a reputation beyond reputeamogles has a reputation beyond reputeamogles has a reputation beyond reputeamogles has a reputation beyond reputeamogles has a reputation beyond repute
Re: Swiss adverts

Quote:
View Post
I have heard dull adverts in the USA, in the U.K., in France, in Germany, in Austria, and in Italy. Are these countries all having "protected economies" ? And have never heard that the makers of such adverts say that WHAT is said is irrelevant, but that the repeated NAME of either product or trademark will enter the unconcious, and that THIS will work ? Ever realized that it is irrelevant that your furniture trade is the "Möbelhaus Gautschi" but highly relevant that it is on the exit ..... of the highway out of Zurich towards Winterthur ? Such is applied psychology .

Your chance to be one of a few suppliers is rather meagre as you have heaps of competitioners. Nobody has to buy from you, unless hearing about you.
True,

I was thinking what the best adverts I ever saw were, and then I was thinking what companies they were for and I realised I wasn't actually sure in all cases. So those supposedly ads weren't that good after all. But if the world's most pathetic add has made the company name stick in your mind, it has achieved its goal has it not? The advertisers are doing it to sell their stuff, not to entertain you.
Reply With Quote
  #12  
Old 25.05.2011, 23:47
lemondrizzle's Avatar
Senior Member
 
Join Date: Apr 2007
Location: Lausanne
Posts: 314
Groaned at 0 Times in 0 Posts
Thanked 142 Times in 103 Posts
lemondrizzle is considered knowledgeablelemondrizzle is considered knowledgeablelemondrizzle is considered knowledgeable
Re: Swiss adverts

Some of the billboards posters you see don't seem to have much creative thought put into them. The posters for different types of Swiss Cheese are particularly uninspiring....
And what about the Charles Voegele clothing billboards, advertised by the beautiful Cruz sisters? Who did the photography for that??? How can you make one of the world's most beautiful actresses look so badly dressed??!!
And don't get me started on hairdressers' shop fronts.....
Reply With Quote
  #13  
Old 26.05.2011, 00:04
Wollishofener's Avatar
Forum Legend
 
Join Date: Jun 2009
Location: Glattbrugg
Posts: 18,978
Groaned at 332 Times in 257 Posts
Thanked 11,715 Times in 6,858 Posts
Wollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond repute
Re: Swiss adverts

Quote:
View Post
True,

I was thinking what the best adverts I ever saw were, and then I was thinking what companies they were for and I realised I wasn't actually sure in all cases. So those supposedly ads weren't that good after all. But if the world's most pathetic add has made the company name stick in your mind, it has achieved its goal has it not? The advertisers are doing it to sell their stuff, not to entertain you.
Sure, the sense of adverts in whatever media is that the readers/viewers/listeners either remember the product-name or the trademark or the company name or the location name. The quality of the film shown does not matter.
Reply With Quote
  #14  
Old 26.05.2011, 00:09
phdoofus's Avatar
Forum Veteran
 
Join Date: May 2009
Location: City by the Bay
Posts: 2,357
Groaned at 96 Times in 56 Posts
Thanked 3,205 Times in 1,227 Posts
phdoofus has a reputation beyond reputephdoofus has a reputation beyond reputephdoofus has a reputation beyond reputephdoofus has a reputation beyond reputephdoofus has a reputation beyond repute
Re: Swiss adverts

Quote:
View Post
I have heard dull adverts in the USA, in the U.K., in France, in Germany, in Austria, and in Italy.
Someone's always bound to get pissy because you speak inconvenient truths. Shall we go into the crap that passes for real estate advertising on homegate?

Quote:
View Post
Your chance to be one of a few suppliers is rather meagre as you have heaps of competitioners. Nobody has to buy from you, unless hearing about you.
Hearing about you is one thing, motivating you to buy from you instead of someone else is another. The Swiss strike me as rather adolescent consumers: buying what's available because they don't really have any real options because there's no real competition.
Reply With Quote
The following 2 users would like to thank phdoofus for this useful post:
  #15  
Old 26.05.2011, 00:16
Wollishofener's Avatar
Forum Legend
 
Join Date: Jun 2009
Location: Glattbrugg
Posts: 18,978
Groaned at 332 Times in 257 Posts
Thanked 11,715 Times in 6,858 Posts
Wollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond repute
Re: Swiss adverts

Quote:
View Post
Some of the billboards posters you see don't seem to have much creative thought put into them. The posters for different types of Swiss Cheese are particularly uninspiring....
And what about the Charles Voegele clothing billboards, advertised by the beautiful Cruz sisters? Who did the photography for that??? How can you make one of the world's most beautiful actresses look so badly dressed??!!
And don't get me started on hairdressers' shop fronts.....
Billboard posters do not have to be creative. And you in the Romandie have to endure stuff which already in its German original was dull and certainly did not win by being translated ! Charles Vögele in their adverts does not care about the actual advert really, what they want is that the CH-CharlesVögele logo is visible as often and as long as possible.

Just to give an example. When you in the Paris of before 1980 were travelling on the Metro, you could see when exiting from Metro-stations, the adverts for Dubonnet, but what you as a traveller actually saw was "Du... Dubo ... Dubonnet" . It was the same advert between 1930 and 1980, but hammered that name into the mind of people. On a number of visits to Paris I have seen the advert dozens of times, in fact hundreds of times (even as just a visitor) but I cannot tell you what beside the name was visible. Possibly nothing, I don't know. Now, imagine people LIVING in Paris in pre-1980. For them, the name Dubonnet was part of everyday live.



Reply With Quote
  #16  
Old 26.05.2011, 00:27
Suisse2008's Avatar
Senior Member
 
Join Date: Jan 2011
Location: Genf/Waadt
Posts: 298
Groaned at 6 Times in 5 Posts
Thanked 262 Times in 134 Posts
Suisse2008 has earned some respectSuisse2008 has earned some respect
Re: Swiss adverts

Quote:
View Post
Have you ever met somebody who "appreciates" the ads, in any country ?
I do... I think adverts in the UK are far better than in any other country, possibly due to Saatchi & Saatchi and other top London agencies.

Second place will have to go to Japan.

Among the bottom, along with Switzerland are France, Germany, and the US.
Reply With Quote
This user would like to thank Suisse2008 for this useful post:
  #17  
Old 26.05.2011, 00:29
Wollishofener's Avatar
Forum Legend
 
Join Date: Jun 2009
Location: Glattbrugg
Posts: 18,978
Groaned at 332 Times in 257 Posts
Thanked 11,715 Times in 6,858 Posts
Wollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond reputeWollishofener has a reputation beyond repute
Re: Swiss adverts

Quote:
View Post


Hearing about you is one thing, motivating you to buy from you instead of someone else is another. The Swiss strike me as rather adolescent consumers: buying what's available because they don't really have any real options because there's no real competition.
A) people all over the world rather buy something they at least "know" the name of
B) Swiss customers have lots of options if they live in urban areas, and so have a very wide choice, not least as there in fact is lots of competition
C) and here you remind me of a marketing campaign which failed and that was the one of Feldschlösschen after they swallowed Hürlimann. Out of the fact that Zürchers did not got onto the streets to demonstrate like the Freiburgers/Friboureouis, the Feldschlösschen chap concluded that Zürichers had accepted their move and so started a big campaign, but had to see that Zürchers like revenge in a cool way. And that the F... chaps emphasized that their HQ is NOT in Basel but in the Canton of Aargau did not help as for Zürchers they were /are Baaslers
D) people in rural areas in Italy or France or Britain or Spain have NO options in reality, unless living near a big retailer. So this is no real difference to rural Switzerland
Reply With Quote
  #18  
Old 26.05.2011, 10:20
amogles's Avatar
Forum Legend
 
Join Date: Mar 2008
Location: Zurich
Posts: 12,361
Groaned at 338 Times in 274 Posts
Thanked 26,263 Times in 11,000 Posts
amogles has a reputation beyond reputeamogles has a reputation beyond reputeamogles has a reputation beyond reputeamogles has a reputation beyond reputeamogles has a reputation beyond reputeamogles has a reputation beyond repute
Re: Swiss adverts

Quote:
View Post
C) and here you remind me of a marketing campaign which failed and that was the one of Feldschlösschen after they swallowed Hürlimann. Out of the fact that Zürchers did not got onto the streets to demonstrate like the Freiburgers/Friboureouis, the Feldschlösschen chap concluded that Zürichers had accepted their move and so started a big campaign, but had to see that Zürchers like revenge in a cool way. And that the F... chaps emphasized that their HQ is NOT in Basel but in the Canton of Aargau did not help as for Zürchers they were /are Baaslers
Feldchlösschen must be shortlisted on the list of companies with least PR sense. Follwoing the Hürlimann takeover, they threw out all the beers people liked and keep the boring generic stuff. By abolishing the Hürlimann horses, they threw out a lot of sympathy, especially from the older generation, and I cannot imagine that the cost of an old cart and a couple of horses can have been much more than a blip on the total PR budget. And now they have the cynicism to actually advertise using posters of those horses even though most people know they no longer exist. And then to cap it all they raised prices with the explanation that "we need to spend more on advertising". Bunch of incompetents! Unfortunately things haven't improved now that the Danes are in charge.
Reply With Quote
  #19  
Old 26.05.2011, 10:22
amogles's Avatar
Forum Legend
 
Join Date: Mar 2008
Location: Zurich
Posts: 12,361
Groaned at 338 Times in 274 Posts
Thanked 26,263 Times in 11,000 Posts
amogles has a reputation beyond reputeamogles has a reputation beyond reputeamogles has a reputation beyond reputeamogles has a reputation beyond reputeamogles has a reputation beyond reputeamogles has a reputation beyond repute
Re: Swiss adverts

Quote:
View Post
D) people in rural areas in Italy or France or Britain or Spain have NO options in reality, unless living near a big retailer. So this is no real difference to rural Switzerland
People in the US don't really either, seeing all the major brands are owned by a small number of big corporations.
Reply With Quote
  #20  
Old 26.05.2011, 10:24
Guest
 
Posts: n/a
Re: Swiss adverts

Quote:
View Post
I do... I think adverts in the UK are far better than in any other country, possibly due to Saatchi & Saatchi and other top London agencies.

Second place will have to go to Japan.

Among the bottom, along with Switzerland are France, Germany, and the US.
Alice Springs regional telly adverts - tractors, animal feed, barbeques and shutter blind security. Lots of shouty voices and flashing neon. Quality.
Reply With Quote
Reply




Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Can't see adverts for properties using Iron Mag Forum support 0 04.05.2011 20:38
Adverts on EF Uncle Max Forum support 67 18.02.2011 13:09
Television Adverts you like PlantHead General off-topic 9 18.08.2010 05:43
20 bizarre Graiglist adverts Blonaybear General off-topic 0 21.09.2009 14:27


All times are GMT +2. The time now is 11:03.


Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2022, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0