women dont just serve food.
they cook it as well.

This is very interesting...I think the attitude is cultural. While we have huge banners back home and billboards for underwear, nobody bats an eye (they just banned them next to highways now), it is always my US female friends who are offended...while nobody else is.



And this is a political billboard for female politicians.



I went to a couple of political debates where some expat women were very angry at the concept but it seemed they actually envied the fact the place is unrestricted and a few times said your women are beautiful, why all this, just like "hide them", give them ugly underwear and cardigans from 50s. There is a different idea of modesty, me thinks, why project...If advertising objectifies, it does it fairly equally. Servile, well...it's in everyone, especially in customer service job.

So, I do not see the ad a way to please men, since everyone likes it. I actually think that ZU ad is the least controversial stuff, since it represents what it represents, flight attendants have to have certain specks, as my friend flight attendant told me, and she is hot, tall and has Masters in linguistics. The minute the specs will be removed, ads like that will be hypocritical. For now, it reflects reality.

Banners for hospital have handsome docs and pretty nurses, unies have youth with academic hats and looks, media is media. Gender roles will probably change the slowest where they are exploited for cash, like advertising.

__________________
"L'homme ne peut pas remplacer son coeur avec sa tete, ni sa tete avec ses mains." J.H. Pestalozzi

“The only difference between a rut and a grave is a matter of depth.” S.P. Cadman

"Imagination is more important than knowledge." A. Einstein

Eer, why would anyone want to see a political candidate, female or otherwise, in a bathing suit? Not that I care since I don't vote around here but...I'm assuming folks aren't voting for cleavage. (In which case #3 gets the vote).

yes of course.. what would you like for dinner ?

I'd like the best meat in town, please.

Popularity hunt is cruel, but honestly, it's entertaining.. It comes from a culture, me thinks, number 4 has a nice smile... (it's one political party, so the votes for the party will push all these political wenches into the political world the same way)..

That is done on top of the political agenda that gets hammered into people a year before elections. So, you know the program, etc etc. I prefer that than the visuals I have seen here, since the same stuff, less esthetics.

We also have banners like these, though...

__________________
"L'homme ne peut pas remplacer son coeur avec sa tete, ni sa tete avec ses mains." J.H. Pestalozzi

“The only difference between a rut and a grave is a matter of depth.” S.P. Cadman

"Imagination is more important than knowledge." A. Einstein

uh oh, here we go again!!

Ok DB, how about a steak event y'all ?



Now what really is the way to a man's attention ? and what grabs market attention for that matter ?
delicious food or a curvy female
(the butcher was just trying.... feel sorry for him)

But no mutton thanks.

Hrm, if I had to suffer Obama, Palin and others in suits, my head would explode. Interesting but not really my thing for women in politics. I'd rather they get elected for their ideas (or lack thereof in Palins case as, if it were based on Hooters, that wench would be prez by now...which wouldn't be a good thing..) I don't need boobs, I need 'change I can believe in...' Just Sayin'.

The "true" reason this kind of ad evokes different responses from women and men is because...the majority of women are just jealous (they wish they had that kind of bods), and men are, well, naughty boys

no.... wrong impression.. women will compare themselves and appreciate the beauty of another women and will tell them.
Men can't do that.

I know, nobody needs that since it is not essential, it's something plastered on top of other things since some cultures are more into esthetics and less into the whole modern gender stereotype thing or who wears the pants thing. Zen.

Yes, the only dream of women is to be the perfect object for your fantasies. We aspire to nothing more than having that kind of bod so that we can serve you. How do you see into our souls like that?

()

Some women are their own toughest critics, that's true.

I like to look at pretty things, without feeling threatened, nor my gender, nor the fact it should make me feel like looking at pretty things and liking it makes me bimbo..it's not threatening. Nor does it say anything of how men see us. The whole hysterics with stereotyping gives zero trust to normal, common sense and power of human brain. Semantics never helped anyone. Esthetics and hedonims are embedded in culture, denying it too, as the campaigns and media here make me often feel.

Curious - what would you otherwise propose these women do with food on the poster?

By the way, a controversial ad is one thing... a controversial toilet is another:

http://www.flickr.com/photos/gbatistini/5176392846/

My favorite cafe on the grand place - the men's toilet (obviously).

A bit of controversy in life is good in my eyes, stimulates the mind.

I have an idea but that's inappropriate ...not that the airport food is the best, yuck. But better than Russian Army food, for sure.

I think society always goes in circles of refusing some stereotypes and then accepting them, depending on climate and cash, etc. Growing up in a place where serving is considered standard, by everyone in the family, to actually detach oneself from gender roles, me thinks.

Pretty girls with trays that ad is, if you ask me. Standard airport stuff. Now, comparing flight attendants apparel of dif companies is fun.

__________________
"L'homme ne peut pas remplacer son coeur avec sa tete, ni sa tete avec ses mains." J.H. Pestalozzi

“The only difference between a rut and a grave is a matter of depth.” S.P. Cadman

"Imagination is more important than knowledge." A. Einstein

Inappropriate ideas are often the best ideas

Like these trolley-dollies, you mean?