I saw a man today passing this tram stop ad, turning his head right in order to see it better and almost bumping into a lady coming from the opposite direction.
It’s a new ad portraying the Zurich airport as a place with numerous restaurants catering to everybody’s tastes.
Do you think it is appropriate? We are used to ads objectifying women, but I cringed a little when I saw it. I’m not sure what to think.

Attached Thumbnails

 

Erm...
What's wrong with it? You think they're wearing too much? In which case, I agree.

they could have used better models...

... and male models as well.
Why do women always have to serve food?

the bent knees?

I thought they just bought after a long flight.

Is it meant to look like it was from the 70's?

........... controversial..? In what way, exactly, please?

Perhaps ... just plates of food should be in the ad?

Then people will not look. Who is going to stop and stare at an advert of plates of food ....? People may think you`re just hungry and cannot afford such nice food. ... like you`re drooling over the pictures of food.

Better to drool over some nice looking legs underneath the plates of food?

Oh ... it was probably designed by the same company the SVP use ....?

Well.. there's always the alternative.

Because it's what they're best at?

Let me clear the controversy once and for all:

Really??! Funny, I thought we had better uses

I agree that it looks very much like a 70's poster...

But I don't think it's objectifying women. Most stewardesses... wait... flight attendants... are female (I actually get confused when it's a guy asking me what I would like to drink). I guess the poster is just trying to make a link between inside plane/ inside airport by using female flight attendants styled girls.

But yes, I think would have been more effective on me if it would be prettier male models hihihi

Erm...

Thinking hard...

Nope, can't think of anything else.

WTF does 'not hit' mean? Erm.

Maybe they're targeting their Zurich market by dressing the Stews in decade appropriate costumes. I'd bet the Herr Drapers around here would be impressed by that ad. Ah, back to the days when flying was a bit less like boarding a Greyhound bus.

Anyone got a link to a bigger picture??

cheers
SC

The pilot is missing in the advert.

because that is what we're here for to serve

Thank you, Helm. That makes sense. It looks like a tacky 70s poster I might add.
OMG, my thread has been moved from Off-topic to Complaints Corner. I’ll be burnt at the stake now.
I’m really not sure I wanted to complain.

It's actually a good move.. for once.
Mostly coz of LOL's