Here in America a lot of stuff(Swiss Miss, Swiss Tea, Kswiss, Swiss rolls, etc.) you find for sale in stores has Swiss in its name or a Swiss cross or flag imply the item is Swiss or Swiss made and it tends to be made in China or sometimes even here. Even some Swiss brands like Wenger, Sig, Kuhn Rikon, Sigg, and Victorinox sell items implying they are Swiss when they are not.
Heres something I seen in TJ Maxx.
Looking at the tag you would swear its Swiss.
But no...made in China.
Now how many people would have thought it was from Switzerland? Probably most who were unfamiliar with the brand or didn't stop to check the COO.
There should be a law against this.
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Not in Switzerland but my grandfather once lived in Tell City.
I think Swiss stuff can be made abroad where manufacturing is cheaper. It's just the design and rights that are Swiss.
There are loads of cheapo rip-off products on the market mimicking products made by Wenger and Sigg but as long as they don't use those names they can sell them however they want to.
Reminds me of a joke...
How do you make a Swiss Roll?
Most bicycles are made in PRC these days. However, the popular brands often have prominant "designed in...." which some people think also means "Made in..."
I am also aware of labels that include "assembled in..." or "approved by...." followed by a commonly used European icon. In both cases, these goods are manufactured elsewhere.
It doesn't worry me at all - quality can be good or poor from whatever country. For example, I am still wearing a 10 year old 8euro fleece jacket, made in China ( well known western brand that retailed for about 120 euro at the time). ON the other hand, I was not at all happy with the Swiss made "quality" wooden toy truck, where the wheels fell off within minutes, through not being attached properly to the axle.
In the case of the kettle, correct advertising may have been "Swiss style" (ie: if it is actually what is used in Switzerland)
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over 50% of labour (r&d, manufacturing etc.) hast to be made/spend in Ch to say "swiss made". not included is marketing and advertising costs. the "swiss cross/crest" is by law forbidden to be used as a "marketing icon". normally victorinox army knifes were not allowed to use it, emmi yoghurts the same. but as "swiss made" is nearly more worth than coca-cola as brand, the government turns a blind eye on it as these companies use it for a long time and the products do have it as an "usp". the kettle pots i doubt they have more than 50% labour done in switzerland.
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I think Swiss stuff can be made abroad where manufacturing is cheaper. It's just the design and rights that are Swiss.
There are loads of cheapo rip-off products on the market mimicking products made by Wenger and Sigg but as long as they don't use those names they can sell them however they want to.
Reminds me of a joke...
How do you make a Swiss Roll?
Push him down a hill.
When my girls were little, they just loved that joke ...... her being mum of course!
I think these days you have to check the labels if you want to find out where something was made, but on the other hand just because it was made in China doesn't make it lower quality than something that was actually made here. I mean, Switzerland doesn't really go in for mass producing much of anything does it? I imagine a lot of Swiss companies have manufacturing abroad.
Swiss Pro (the OP's kettle maker) is a well known cookware manufacturer with a good reputation for quality - I have no idea if they have roots in Switzerland but it's a brand I was familiar with in the UK - I probably even have their stuff in my kitchen. I don't recall ever seeing it here tbh - but I guess it may have another brand name here - Swiss Pro probably doesn't impress the locals as much!
Many "Swiss" things are not Swiss really - as I'm sure are many things you might associate with other countries. Swiss cheese for example - in the UK and US you can get some pretty tasteless sliced rubbery cheese that is marketed as Swiss and it has nothing to do with the tasty cheese you get here.
The Swiss Roll discussion I had with my colleagues at work was quite amusing though - they thought I was crazy when I introduced to them their alleged national cake.
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I was on a train a couple years ago in Zurich and an old American woman with a NY accent was telling REAALLLYYY Loudly everyone on the train that American jews invented fondue........ The Swiss people were noticeably pissed to hear this. And several got up and left when she insisted that Jews invented it
Nah, they're getting by on a technicality... It's "Swiss Quality," not Swiss made...
Every Swiss branded kettle I've bought here has turned out to be junk, so saying "Swiss Quality" for kettles doesn't count for much in my eyes. It's all in ones' perception I suppose. If a person automatically equates 'Swiss made' to 'Top quality', there in lies the real problem.
Every Swiss branded kettle I've bought here has turned out to be junk, so saying "Swiss Quality" for kettles doesn't count for much in my eyes. It's all in ones' perception I suppose. If a person automatically equates 'Swiss made' to 'Top quality', there in lies the real problem.
But, lest we start another "I live in Swiss" debate, surely "Swiss made" means it's made by Swiss people, not in Switzerland.
Something else that isn't really Swiss:
...Swiss Toni vid ...
We know Swiss is just his name; he's not Swiss. But we know for certain that Guy Sécretan is obviously the famous suisse romande. Here he is introducing a well-known Swiss sport and the special moves, "splicing the Matterhorn" and "the emmenthal loop"...
I was on a train a couple years ago in Zurich and an old American woman with a NY accent was telling REAALLLYYY Loudly everyone on the train that American jews invented fondue........ The Swiss people were noticeably pissed to hear this. And several got up and left when she insisted that Jews invented it
Unbelievable story With that I mean it
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With that I mean it 
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