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  #21  
Old 15.04.2012, 07:19
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Re: Swiss Businesses On The Internet -Why Do They Bother?

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I just wish people would stop moaning about really unimportant things.
So the Coop website tells you that they stock a certain sort of ice cream and the others don't. There you are - problem solved. Go to the Coop.
What am I missing here?
Quite a lot, actually. Ice cream was only an example. And I wish more Swiss websites would be as helpful as the COOP website - flawed as it may be.

Given that shopping time for most people is very limited and given that Internet shopping in CH lags behind the UK or US it would be very useful to know accurate opening hours (so you don't have waste an hour's time like quark) and to know what product lines are carried at a particular store (even if, as Rainer_d points out, retailers see disadvantages at listing their inventory levels online). Thus making shopping in the the limited time available to many (an hour or so after work, Saturday) effective, focussed and fast.

What did I do before the Internet? either make loads of phone calls or a long schlep around the shops to see if I might possibly find what I needed. Even back then shopping time was limited, so usually i didnt bother wasting time to look for something and i bought what i wanted when i was on a business trip to the UK or US = lost sale to a Swiss business

We have the technology to avoid 80s style shopping, so why not use it?

As said before, Swiss businesses aren't making it easy for me to give them my money.
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  #22  
Old 15.04.2012, 08:11
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Re: Swiss Businesses On The Internet -Why Do They Bother?

Tangentially, one thing that super bothers me about Swiss websites is when they are only in German when the services being provided are national, or if the way of switching out of German isn't ergonomic. A couple years ago Orange's and HP's websites were a PITA because the design meant that as you clicked through links, stuff would go back to German. Brack is another example of no French at all (granted they don't have a huge Romande presence but if they want to compete with digitec and they have a French hotline...)
I don't mind a website not being in English, and I don't expect a restaurant in Zurich to have a French version of the site, but it frosts me when I can't access something purported to be nationally available in French.
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  #23  
Old 15.04.2012, 08:58
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Re: Swiss Businesses On The Internet -Why Do They Bother?

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I sometimes get things wrong so I quickly checked at random with the M&S website just to make sure I wasn't loosing my memory...

Using their store locator page I quickly found the London branch nearest to my hotel under "details" it gave opening times, products carried at that store, services provided at that store and contact details.
So it showed you whether they stocked a certain type of ice-cream, did it?
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  #24  
Old 15.04.2012, 12:30
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Re: Swiss Businesses On The Internet -Why Do They Bother?

In the stone age we used the Yellow Pages...as an alternative to futile traipsing around shops.



These days we have a thing called "the internet".

Cheers,
Nick

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However did we cope before the internet?
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  #25  
Old 15.04.2012, 12:42
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Re: Swiss Businesses On The Internet -Why Do They Bother?

Or if they know you have in stock a thing that they want....then they will come and buy it...

For something really specialist like new bits for my model railway or some electrical item then no problem to go to a shop where I can talk over the options with someone who knows the subject.

For something like a particular part for the car, or an accessory for the barbecue I'll check out the website of the appropriate retailer before making the journey to wherever.

Cheers,
Nick

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But, as pointed out, if people knew something wasn't in stock, they'd go elsewhere right from the start.
If they don't know, they settle for something else instead - in 99 out of 100 cases.
The retailer can only lose by making the inventory public.
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  #26  
Old 15.04.2012, 13:09
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Re: Swiss Businesses On The Internet -Why Do They Bother?

I agree with the op that quite a few Swiss sites appear to lack the 'full' overview/information and you are forced to browse through their pdf prospects or go the shop directly.

Sometimes you have to check the German (DE) version of the site (rather than the CH) to get a better overview of their products i.e. http://www.obich.ch/ch/ and http://www.obi.de/decom/home.html.

Although, what I do like in Media Markt is that should you have the misfortune of not getting something you are after (out of stock etc), you can ask the floor staff to check if they have that item in one of their other stores and to reserve it for you (especially if they have only 1 or 2 left) until you can get over there.
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  #27  
Old 15.04.2012, 13:17
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Re: Swiss Businesses On The Internet -Why Do They Bother?

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But that's my whole point, if I don't know what a shop stocks or what the prices are, why should I trek down to wherever the shop may be just on the off chance the shop may have what I want in stock?

I agree that there are many specialist shops where the Internet listing of what they stock is considerably behind the times vis-a-vis what is actually in the shop (although know of at least one UK based shop and Internet trader that manages to link web site to actual inventory).

Whilst I refer to Sainsbury's, Tesco's and M&S, I recognise they are far from perfect, but at least they give a good indication of which store carries which product lines.

I actually like shopping, but I'll be d****ed if I'll make a detour to a certain shop just in the hope they may have what I'm looking for.

As said before, they don't make it easy for me to give them my money
A) you go to shopS to check what they have and what the prices are
B) what there is in the actual shop and in the Internet-shop are two completely different matters
C) basically, in case of shop-chains, they carry the same assortment, not so much depending on location but on category. And on the Migros and the Coop WEBsite you get clear info about categories of the shops and basic product-lines, except some very local products on which the outlet manager can decide
D) you make a detour simply to find out what people there may have, this is what "shopping" means
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Old 15.04.2012, 13:18
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Re: Swiss Businesses On The Internet -Why Do They Bother?

I’m not quite sure about this (due to a lack of samples) but I suspect, once again, some cultural differences.

I do not recall my (Swiss) mother ever calling a store to ask if a specific item was in stock. Actually, I remember several occasions over the last few years when I suggested that she called the store to inquire about the availability of something and every single time the answer was “No, I’d rather go to the store and see what they have.”

I’m not really sure if that's typical Swiss behavior, but if it is then there’s probably simply not much demand for more inventory information online.
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Old 15.04.2012, 13:21
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Re: Swiss Businesses On The Internet -Why Do They Bother?

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Quite a lot, actually. Ice cream was only an example. And I wish more Swiss websites would be as helpful as the COOP website - flawed as it may be.

Given that shopping time for most people is very limited and given that Internet shopping in CH lags behind the UK or US it would be very useful to know accurate opening hours (so you don't have waste an hour's time like quark) and to know what product lines are carried at a particular store (even if, as Rainer_d points out, retailers see disadvantages at listing their inventory levels online). Thus making shopping in the the limited time available to many (an hour or so after work, Saturday) effective, focussed and fast.

What did I do before the Internet? either make loads of phone calls or a long schlep around the shops to see if I might possibly find what I needed. Even back then shopping time was limited, so usually i didnt bother wasting time to look for something and i bought what i wanted when i was on a business trip to the UK or US = lost sale to a Swiss business

We have the technology to avoid 80s style shopping, so why not use it?

As said before, Swiss businesses aren't making it easy for me to give them my money.
I when checking up shops per internet in most cases find exact and up-to-date opening times. Going shopping means also to detect unexpected stuff in places, which makes it interesting.
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  #30  
Old 15.04.2012, 14:35
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Re: Swiss Businesses On The Internet -Why Do They Bother?

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However did we cope before the internet?
I don't know.
Or, more seriously, I can only vaguely remember those days.
;-)
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  #31  
Old 15.04.2012, 17:10
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Re: Swiss Businesses On The Internet -Why Do They Bother?

Shopping in Switzerland...it's just like this....



Cheers,
Nick
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Old 15.04.2012, 17:29
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Re: Swiss Businesses On The Internet -Why Do They Bother?

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Shopping in Switzerland...it's just like this....
As good today as it's always been?

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Old 15.04.2012, 17:31
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Re: Swiss Businesses On The Internet -Why Do They Bother?

Just with added wheatgerm.

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As good today as it's always been?

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Old 17.04.2012, 14:38
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Re: Swiss Businesses On The Internet -Why Do They Bother?

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The idea of a WEBsite of a shop is to attract people to go to the shop, and NOT to DISadvantage those who go to the shop. There of course are WEBsites like LESHOP and COOPATHOME, but shops usually try to encourage you to visit the shop and do shopping, with practically all shops being self-service. Only pharmacies are the old way, with the merchandise being behind the sales-people and the customers having to enquire about


There are two schools of thought amongst retailers, one of them being what you said above - that the purpose of websites is to attract people into the store.

However, the other school of thought is that a website is just another medium for selling, alongside the brick and mortar shop; a website reaches clients which might not have time or patience for going in the physical store.

Personally, I believe the latter mentality is on the right track and more intuitive to today's market.
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Old 17.04.2012, 17:28
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Re: Swiss Businesses On The Internet -Why Do They Bother?

I also prefer to walk into a shop and back out in 10mins with product x under my arm. Especially electronics. I read the product reviews, make a choice and then I want to know the closest retailer with said product in stock (unless I order online). But when you are chasing something for kids i.e toysrus - I'd like to see what they have before making an unneccessary trip to search for something they don't have. So I also value websites that have a solid database of their products in stock.
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