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Old 29.06.2019, 10:47
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Swissair marketing strategy



Seriously, Swissair? Is that even legal?
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Old 29.06.2019, 11:45
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Re: Swissair marketing strategy

Swissair no longer exists, so they can do what they like.

Swiss International Airlines, however, is operating just like any other airline for the sake of profit and this probably contributes to the rather extravagant 40 minute flight (because about a third of the journey is just taxiing to and from the gate/runway from GVA to ZRH not being empty. Comfort and convenience is worth money, soooo...

If you have five hours but not 97 Francs to waste, there is a 5.19 train from Zurich that gets you to Cointrin by 8.39. Just pray for no delays...
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Old 29.06.2019, 12:51
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Re: Swissair marketing strategy

I think you hit a glitch. The first flight shows direct, and the second shows a layover stop, but both have the same departure and arrival times.

When I did a search now, the direct flight is as you show, but with a price of 671. The flight with a stop leaves at 7:30 and arrives at 15:00, and costs 692!
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Old 29.06.2019, 13:32
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Re: Swissair marketing strategy

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Seriously, Swissair? Is that even legal?
Why wouldn’t it be legal? You are showing two different services. The direct flight would have been cheaper months ago but you are booking a week in advance in peak season.

The trip with stopovers will be via an unpopular route which probably has loads of seats available so it’s cheaper. Literally ALL airlines operate like this.
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Old 29.06.2019, 13:50
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Re: Swissair marketing strategy

Funny, I just did a search for something else.....
It gave economy from 690chf, and business from chf 457. Bit odd, first I've seen business cheaper than economy.
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Old 29.06.2019, 13:57
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Re: Swissair marketing strategy

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Why wouldn’t it be legal? You are showing two different services. The direct flight would have been cheaper months ago but you are booking a week in advance in peak season.
It has the same flight number. It's the same flight.
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Old 29.06.2019, 15:03
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Re: Swissair marketing strategy

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Funny, I just did a search for something else.....
It gave economy from 690chf, and business from chf 457. Bit odd, first I've seen business cheaper than economy.
It's the time of year. More groups/families sitting together in economy plus fewer business travellers. The economy fare will likely be fully flex and the business fare probably has restrictions.
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Old 29.06.2019, 15:08
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Re: Swissair marketing strategy

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It has the same flight number. It's the same flight.
Different point of origin on the route though, therefore different fare structure and pricing.
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Old 29.06.2019, 15:09
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Re: Swissair marketing strategy

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Funny, I just did a search for something else.....
It gave economy from 690chf, and business from chf 457. Bit odd, first I've seen business cheaper than economy.
Ive seen it before and took advantage of it. If you are sure about the dates book it because its not going to be like this for long
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Old 29.06.2019, 16:20
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Re: Swissair marketing strategy

The original screenshot has been composed out of two different search with two different cities of origin.

The main point here is that a flight ZRH -> DME costs X, while two flights GVA -> ZHR -> DME cost less than X, even if the second segment is exactly the flight that costs X alone.

No surprise here... it sounds absurd in terms of distance and fuel, but it's totally normal if you think that is sort of "promotional fare" for Geneva. Maybe the flight ZRH -> DME has small competition, while GVA -> DME is offered by more airlines; or maybe Swiss has too few passengers on GVA -> ZRH and is trying to fill it anyway it cans instead of cancelling it. There can be plenty of grounds, and same behavior can be found as an example on train prices in other countries.

Careful though: passengers are not allowed to buy a GVA -> ZRH -> DME flight and show up in Zurich or leave in Zurich. You disrupt safety and procedures by creating missing passengers on flights, and you use the discounts in a way that is not the one intended by the company. You might end up in a blacklist for that airline or its group.
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Old 29.06.2019, 16:21
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Re: Swissair marketing strategy

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It has the same flight number. It's the same flight.
Yes, but it’s TWO different services.
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Old 29.06.2019, 21:20
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Re: Swissair marketing strategy

Swissair has been bankrupt for almost 20 years.

And as far as Swiss’ practices are concerned: nothing unusual here and all airlines do that in some shape or form. Maybe it’s a promotion, maybe it’s indeed nonsensical, who knows. Sometimes when I fly ZRH-EWR/JFK on LX, it’s cheaper for some reason to book the ticket from Basel (which depending on booking class includes the train ride) than from ZRH only. Who knows why *shrug*

Guess you can always take a train to GVA and fly from there if it outrages you so much.
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Old 29.06.2019, 22:30
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Re: Swissair marketing strategy

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Careful though: passengers are not allowed to buy a GVA -> ZRH -> DME flight and show up in Zurich or leave in Zurich. You disrupt safety and procedures by creating missing passengers on flights, and you use the discounts in a way that is not the one intended by the company. You might end up in a blacklist for that airline or its group.
Not completely accurate.

If you book a ticket originating in GVA but don't want to board til ZRH, the fact that you were recorded as a 'no show' at GVA automatically cancels the rest of the ticket.

It's absolutely fine to leave the flight at ZRH on the return leg as long as:
1. You only have hand luggage
2. You make absolutely sure that the airline are informed of your decision before you leave the transit area.

It happens all the time with business travellers when a client or employer knows they are transiting through a city and suddenly calls them into a meeting. However, if a specific client makes a habit of doing this, the airline reserve the right to reprice the fare correctly and charge the client any applicable fare difference retrospectively. Before anyone says that's not true because it hasn't happened to them, please be aware that it does happen, but in 10 yrs of booking dozens of flights on a daily basis, I can count on one hand how many times I had to deal with it with any of my clients.
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Old 29.06.2019, 23:46
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Re: Swissair marketing strategy

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Swissair no longer exists, so they can do what they like.

Swiss International Airlines, however, is operating just like any other airline for the sake of profit and this probably contributes to the rather extravagant 40 minute flight (because about a third of the journey is just taxiing to and from the gate/runway from GVA to ZRH not being empty. Comfort and convenience is worth money, soooo...

If you have five hours but not 97 Francs to waste, there is a 5.19 train from Zurich that gets you to Cointrin by 8.39. Just pray for no delays...
Yeah... but.... most people who are on that flight are connecting to other flights that leave from Zurich and not Geneva. I do this flight often and the price of the flight is included and the same as if I left directly from Zürich. By taking the flight I don’t have to pay extra for the train.....
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Old 30.06.2019, 06:58
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Re: Swissair marketing strategy

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Yes, but it’s TWO different services.
Yes, you're right -sorry - I only saw the last row and not that there was a different start point. Must be the heat.
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Old 30.06.2019, 07:51
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Re: Swissair marketing strategy

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Funny, I just did a search for something else.....
It gave economy from 690chf, and business from chf 457. Bit odd, first I've seen business cheaper than economy.
It's not unusual. I commute here each week from the UK, and book my flights up about 2 to 3 months in advance. There's a sweet spot about then in Swisses demand pricing/revenue generation algorithm which regularly makes a flexible business ticket cheaper than the cheapest available economy seat. Happens to me maybe one in 4 or 1 in 5 bookings.

Regards


Ian
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Old 30.06.2019, 10:00
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Re: Swissair marketing strategy

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...
It's absolutely fine to leave the flight at ZRH on the return leg as long as:
1. You only have hand luggage
2. You make absolutely sure that the airline are informed of your decision before you leave the transit area.

It happens all the time with business travellers when a client or employer knows they are transiting through a city and suddenly calls them into a meeting. However, if a specific client makes a habit of doing this, the airline reserve the right to reprice the fare correctly and charge the client any applicable fare difference retrospectively. Before anyone says that's not true because it hasn't happened to them, please be aware that it does happen, but in 10 yrs of booking dozens of flights on a daily basis, I can count on one hand how many times I had to deal with it with any of my clients.
Also if you're flying a U.S. carrier, they reserve the right to not give you any frequent flyer miles for any of the trip, because you didn't fulfill your part of the contract.
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Old 30.06.2019, 14:19
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Re: Swissair marketing strategy

Read the terms and conditions. (Yes I know nobody does, but they all click on the I’ve read the T&Cs button.

The service you are buying is from the origin to destination, via agreed stopping points as shown on the ticket. If you wish to change your journey you must notify the airline in advance and your fare will be recalculated.

The airlines are generous in saying IF YOU DO notify them in advance, they will not cancel the rest of the ticket. IF YOU NOSHOW, they will assume you have gone to heaven and will free up the seats for other punters.

Swiss and their big daddy LH gives you the option when booking to buy a ticket that allows you to no show on a flight and continue your journey from an intermediate point, but they will calculate this price a little differently.
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Old 30.06.2019, 14:34
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Re: Swissair marketing strategy

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The original screenshot has been composed out of two different search with two different cities of origin.

The main point here is that a flight ZRH -> DME costs X, while two flights GVA -> ZHR -> DME cost less than X, even if the second segment is exactly the flight that costs X alone.
I had this happen to me a few years ago. I thought I'd fly to JFK after visiting Paris and was about to buy my flight. On a whim I checked the flights from Munich to JFK, and it was considerably cheaper, even though the second leg of the trip was the exact same flight from Paris to JFK. I went to visit Munich instead and flew from there.
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Old 30.06.2019, 16:05
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Re: Swissair marketing strategy

Simply Yes...Supply and Demand!
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