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Old 13.12.2010, 23:11
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Americanization

So yesterday, I went to shop in Basel as it was one of the 2 Sundays per year that stores are allowed to be open. I went not only because I liked the feeling of steppig into a store on a Sunday but I also went to observe. It was an amazing sight. There was a car line up into the city starting from the highway exit. It was amazing to witness the rush for the extraordinary and yet it is an event that billions around the world can enjoy every Sunday…just not in Switzerland. I went for a stroll in the city and then decided to step into the pinnacle of modern commerce..the Stücki mall. They had to hire additional security guards because traffic was crazy and all the parking lots were filled.
As I stood on the escalator, I was welcomed by the cacophony of modern pop music (most likely uncesored at that)…and the temperature wasn’t the usual 36C that is prevalent in most larger Swiss stores. I assume they did expect loads of people and thus turned the termostat down. As I arrived on the mainfloor, I got unusually excited, I mean, I’m in retail managment and I love seeing people spend money, furthermore I love seeing people willingy getting blindly robbed by those stupid "pathetic American corporations" . I mean, the busiest stores were the ones that had the most staff and coincidentally those were the American franchises (and Saturn). Now, here I was watching the stereotypical cliches of people….the uperscale Swiss family with all their expensive gadgets, the typical Turkish family…a man in greyish brown clothes, with his 2 children and his mumified wife; the mid 20s yugoslavian clan with the cool sideburns, the metrosexual shiny jackets, gelled hair and the homosexual shiny recreational wannabe sports shoes; the semi traditional hybrid Italian family that has been here since Granpa Giovanny emigrated back in the 50s; the typical Swiss man with his Asian wife and his hybrid children…..well, I could go on. My point is, they were all consuming. The line at Starbucks was almost as long as the Chinese Wall and Foot Locker couldn’t keep up with its customers…the Body Shop probably was left with one soap bar on the floor that everybody refused to pick up for whatever reason, McDonalds made more children happy than Michael’s Neverland Ranch (or whatever it’s called). It was all in all a beautiful sight.
Now, when I talk to people, they generally do nothing but bash the US. Oh, they don’t have decent food…they don’t know how to live….they have no money….their products suck. Nevertheless, these naysayers refuse to understand how they are being butt****ed by the very same country that they love to hate. In addition, I also find it interesting, that their whole lifestyle is being influenced without them noticing it and they simply accept it as change. Now, what would we wear, eat, listen to if the US wasn’t such a global influencial force…what if let’s say Russia or Inner Mongolia were the driving force in todays societies. I doubt that we would be sipping nonchollantly on our Tall Cafe Latte, whilst texting Cindy on our Iphones, wearing some Air Maxes, Levi’s bootcuts and a Tommy sweater (Note to reader: I don’t own neither of these products so please don’t get on my case). I don’t think that our lives would be so plush and comfy...nor do I think that we would be living in peace and quiet despite the fact that our big brethren across the pond has in recent history proven to bet he aggressor. Now, is this right? Can we allow this? Should be allow nations across the globe to deculturalize itselves or is it really just a change in time for the better?
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  #2  
Old 13.12.2010, 23:20
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Re: Americanization

Yes, indeed. Where would we all be if America hadn't thought of putting milk into coffee
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Old 13.12.2010, 23:22
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Re: Americanization

Ahh about time somebody came up with the pre-christmas-consumer-shopping rant.
There is a very interesting article in this weeks "der Speigel" about how we are manipulated into shopping and how religion and shopping activate the same regions in the human brain, right down to the brain's pleasure centers as seen in mmr scans.
It seems that the mega-corp retailers push the right buttons, letting us feel good while spending money.
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Old 13.12.2010, 23:27
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Re: Americanization

The Body Shop is a British firm (at least as regards its starting place and HQ location).
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Old 13.12.2010, 23:30
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Re: Americanization

I'm the first to say that the closed sundays thing is the stupidest thing I've ever heard of, not to mention the drone rationale you'll get for questioning it, but calling it "Americanization" is perhaps a little bit of a stretch. Progress for the future, yes, hopefully - but I sure as hell didn't move this far to embrace the inundation of cheaply made garbage and all that... Again.

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Old 13.12.2010, 23:31
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Re: Americanization

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The Body Shop is a British firm (at least as regards its starting place and HQ location).
True, but the initial Body Shop founder was inspired by "The Body Shop" from Berkley, California....and the Swiss ones are all Coop owned.
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Old 13.12.2010, 23:33
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Re: Americanization

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So yesterday, I went to shop in Basel


Wait...you went to the store to buy something, saw all the other people buying stuff becaue it's, you know, Christmas, and all-of-a-sudden they're all consumption zombies (and you're not) and it's all America's fault?


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Old 13.12.2010, 23:36
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Re: Americanization

We'd probably be wearing Puma or Adidas And we'd be drinking latte macchiato or cappuccino in the morning (the proper time to drink it). Maybe we'd even be texting on our Nokias...

To be honest, I don't really care where a product comes from. If it's a decent American firm so be it. Nor do I mind a burger from time to time.

What I do mind is if a coupla super-size meals are considered a decent family dinner on a normal day. No I'm not saying that all Americans do that. But that is an example of what is usually understood by "Americanization"
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Old 13.12.2010, 23:37
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Re: Americanization

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but I sure as hell didn't move this far to embrace the inundation of cheaply made garbage and all that... Again.

Sent from my GT-I9000 using Tapatalk
...and I'm sure that your GT-I9000 wasn't made by a bunch of virgin, mechanical/electrical engineers in the spa-factory somewhere outside of Stockholm.
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Old 13.12.2010, 23:48
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Re: Americanization

You leave Cindy out of this OK!
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Old 13.12.2010, 23:50
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Re: Americanization

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You leave Cindy out of this OK!
...not this thread man! There are ample newbies to welcome...
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Old 13.12.2010, 23:51
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Re: Americanization

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So yesterday, I went to shop in Basel as it was one of the 2 Sundays per year that stores are allowed to be open. I went not only because I liked the feeling of steppig into a store on a Sunday but I also went to observe. It was an amazing sight. There was a car line up into the city starting from the highway exit. It was amazing to witness the rush for the extraordinary and yet it is an event that billions around the world can enjoy every Sunday…just not in Switzerland. I went for a stroll in the city and then decided to step into the pinnacle of modern commerce..the Stücki mall. They had to hire additional security guards because traffic was crazy and all the parking lots were filled.
As I stood on the escalator, I was welcomed by the cacophony of modern pop music (most likely uncesored at that)…and the temperature wasn’t the usual 36C that is prevalent in most larger Swiss stores. I assume they did expect loads of people and thus turned the termostat down. As I arrived on the mainfloor, I got unusually excited, I mean, I’m in retail managment and I love seeing people spend money, furthermore I love seeing people willingy getting blindly robbed by those stupid "pathetic American corporations" . I mean, the busiest stores were the ones that had the most staff and coincidentally those were the American franchises (and Saturn). Now, here I was watching the stereotypical cliches of people….the uperscale Swiss family with all their expensive gadgets, the typical Turkish family…a man in greyish brown clothes, with his 2 children and his mumified wife; the mid 20s yugoslavian clan with the cool sideburns, the metrosexual shiny jackets, gelled hair and the homosexual shiny recreational wannabe sports shoes; the semi traditional hybrid Italian family that has been here since Granpa Giovanny emigrated back in the 50s; the typical Swiss man with his Asian wife and his hybrid children…..well, I could go on. My point is, they were all consuming. The line at Starbucks was almost as long as the Chinese Wall and Foot Locker couldn’t keep up with its customers…the Body Shop probably was left with one soap bar on the floor that everybody refused to pick up for whatever reason, McDonalds made more children happy than Michael’s Neverland Ranch (or whatever it’s called). It was all in all a beautiful sight.
Now, when I talk to people, they generally do nothing but bash the US. Oh, they don’t have decent food…they don’t know how to live….they have no money….their products suck. Nevertheless, these naysayers refuse to understand how they are being butt****ed by the very same country that they love to hate. In addition, I also find it interesting, that their whole lifestyle is being influenced without them noticing it and they simply accept it as change. Now, what would we wear, eat, listen to if the US wasn’t such a global influencial force…what if let’s say Russia or Inner Mongolia were the driving force in todays societies. I doubt that we would be sipping nonchollantly on our Tall Cafe Latte, whilst texting Cindy on our Iphones, wearing some Air Maxes, Levi’s bootcuts and a Tommy sweater (Note to reader: I don’t own neither of these products so please don’t get on my case). I don’t think that our lives would be so plush and comfy...nor do I think that we would be living in peace and quiet despite the fact that our big brethren across the pond has in recent history proven to bet he aggressor. Now, is this right? Can we allow this? Should be allow nations across the globe to deculturalize itselves or is it really just a change in time for the better?
Those where all Americans from the occupation forces in Germany
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Old 13.12.2010, 23:52
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Re: Americanization

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...not this thread man! There are ample newbies to welcome...
The KFC here is a 45 minutes bus ride from my hotel. But I managed to presuade someone where I am to drive me there tomorrow. I then managed to get another 3 people to come to fill the car.

Once I was done organising it all, all I could think was 'LiB would be so proud' and wiped a tear from my eye.
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Old 13.12.2010, 23:55
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Re: Americanization

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Those where all Americans from the occupation forces in Germany
Just Great!! Now only Grynch is missing and we could call the jugglers, trapeze artists, table dancers and some inflatible sheeps and this thread can be sent to thread heaven.
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Old 13.12.2010, 23:56
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Re: Americanization

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The KFC here is a 45 minutes bus ride from my hotel. But I managed to presuade someone where I am to drive me there tomorrow. I then managed to get another 3 people to come to fill the car.

Once I was done organising it all, all I could think was 'LiB would be so proud' and wiped a tear from my eye.
Where is a mod when you need one.
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Old 13.12.2010, 23:58
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Re: Americanization

A lot of things Americans regard as the height of coolness and sophistication are consumed in Europe, but derided as American tat. Dockers, Levis, Nike Air Max, Starbucks...all regarded as sub-par versions of what they are. Sure, the US leads the way in many things, but much less than it once did.
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Old 14.12.2010, 00:03
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Re: Americanization

Maybe 'globalization' would be a more appropriate title than 'americanization'. The brands are american ones, the goods were produced in asia, consumed in europe, using resources from africa and the middle east.
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Old 14.12.2010, 00:11
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Re: Americanization

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A lot of things Americans regard as the height of coolness and sophistication are consumed in Europe, but derided as American tat. Dockers, Levis, Nike Air Max, Starbucks...all regarded as sub-par versions of what they are. Sure, the US leads the way in many things, but much less than it once did.
...why would you say that? I mean, there is a strong brand presence in almost every market/product segment. For instance, 15 years ago, it would be unimaginable to sell Chevrolets on the European markets...or for instance Dr. Pepper at Coop.
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Old 14.12.2010, 00:15
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Re: Americanization

Shopping, eh?

Now there's a novelty.

I think we should thank the Americans for inventing it and sparing us the dreadful ritual of catching our own Reeboks and skinning them to make training shoes.

Have you thought of applying for the job of Archbishop of Canterbury, LiB?
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Old 14.12.2010, 00:17
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Re: Americanization

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...why would you say that? I mean, there is a strong brand presence in almost every market/product segment. For instance, 15 years ago, it would be unimaginable to sell Chevrolets on the European markets...or for instance Dr. Pepper at Coop.
Brand presence is irrelevant - I didn't say American products aren't popular - I said that they're products of derision in Europe where they're products of aspiration in the States. You prove my point nicely with the Chevrolet brand. It is known as the replacement brand to the Daewoo, the Lada of the new Millenium and one of the cheapest, nastiest cars to come out of a factory. Certainly not the stuff of Corvettes. You couldn't sell Corvettes in Europe - there's too much quality competition. Say Chevrolet to someone in the UK they think of this: (say aspirational, they'll ask Stuttgart or Monza?)

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