As pub closures increase, landlords are turning to traditional tools to attract trade, with giant chain Punch launching a national pub quiz to lure customers back. But since many quizzers have smartphones in their pockets, naming Mali's capital is less of a challenge than it once was. Question-setter Alan Connor looks at how to Google-proof a quiz.

Why are quizmasters forced to go to these lengths to ensure fairness?

Victoria Coren of BBC Four's Only Connect is puzzled.

"Why would somebody go to a pub quiz, or launch a game of Scrabble, and then look up the answers on the sly? What meaning are they ascribing to the victory? There must be a massive national self-esteem problem."