Go Back   English Forum Switzerland > Living in Switzerland > Daily life  
Reply
 
Thread Tools Display Modes
  #1  
Old 02.11.2011, 18:50
KeinFranzösisch's Avatar
Forum Veteran
 
Join Date: Dec 2010
Location: Washington, DC
Posts: 2,198
Groaned at 63 Times in 38 Posts
Thanked 2,549 Times in 1,115 Posts
KeinFranzösisch has a reputation beyond reputeKeinFranzösisch has a reputation beyond reputeKeinFranzösisch has a reputation beyond reputeKeinFranzösisch has a reputation beyond reputeKeinFranzösisch has a reputation beyond reputeKeinFranzösisch has a reputation beyond repute
Brand Loyalties in Switzerland

I realized as I came home today and started a load of laundry that I needed more fabric softener.

Then I realized, I didn't really know what kind I wanted. At home it would have been an easy choice, because I always bought the same kind, same flavor. Always. In fact, I usually buy the same kind of everything back home.

Here in CH though, I really haven't developed any kind of brand loyalty. I usually just buy whatever happens to be on the shelf and in front of me when I decide I need it. This is probably why I get so overwhelmed when I go shopping in Germany and the options are so much more varied.

So I thought I'd put it out there to you all in EF land.

What brands of products do you usually buy for your household? Do you have a brand loyalty for things like detergents, fabric softeners, toothpaste, tissue, etc etc etc? Or have you had trouble developing a brand loyalty as well while living here?
__________________
I would sooner have you hate me for telling you the truth than adore me for telling you lies. - Pietro Aretino
Reply With Quote
The following 2 users would like to thank KeinFranzösisch for this useful post:
  #2  
Old 02.11.2011, 18:59
gata's Avatar
Forum Legend
 
Join Date: Jan 2009
Location: Geneva
Posts: 3,888
Groaned at 67 Times in 48 Posts
Thanked 3,629 Times in 1,702 Posts
gata has a reputation beyond reputegata has a reputation beyond reputegata has a reputation beyond reputegata has a reputation beyond reputegata has a reputation beyond reputegata has a reputation beyond repute
Re: Brand Loyalties in Switzerland

I have a loyalty to whatever is on offer that day. The price of these things!
Reply With Quote
The following 3 users would like to thank gata for this useful post:
  #3  
Old 02.11.2011, 19:07
Junior Member
 
Join Date: Jan 2011
Location: Arzier
Posts: 34
Groaned at 0 Times in 0 Posts
Thanked 18 Times in 9 Posts
Bruster is considered knowledgeableBruster is considered knowledgeableBruster is considered knowledgeable
Re: Brand Loyalties in Switzerland

Quote:
View Post
What brands of products do you usually buy for your household? Do you have a brand loyalty for things like detergents, fabric softeners, toothpaste, tissue, etc etc etc? Or have you had trouble developing a brand loyalty as well while living here?
I'm so distracted by the prices I haven't even noticed any brands... So I guess Lidl and Carrefour (I live near enough to the border thank goodness).

I have noticed that Swiss people seem to go with the view that Swiss is better... whatever the product so look for a little Swiss flag.
Reply With Quote
  #4  
Old 02.11.2011, 19:28
poptart's Avatar
Forum Veteran
 
Join Date: May 2011
Location: Boston
Posts: 1,785
Groaned at 33 Times in 28 Posts
Thanked 3,013 Times in 1,242 Posts
poptart has a reputation beyond reputepoptart has a reputation beyond reputepoptart has a reputation beyond reputepoptart has a reputation beyond reputepoptart has a reputation beyond reputepoptart has a reputation beyond repute
Re: Brand Loyalties in Switzerland

Surprisingly, no. Some of the detergents I'm familiar with having lived elsewhere in the EU for some years but, as far as actual brands of foodstuffs, no. I will usually try everything/anything once but, if it's a bad product, I won't buy it again even if it is on sale. I've had relatively few experiences, outside of some of the italian crackers, pastas and sauces, that left me thinking I'd drive across town to buy it again.

There is one brand of cookies in Migros...can't remember the name now of course...that makes preservative-free versions of classic swiss cookies/biscuits that I am fond of. They're not great (though I will admit I'm really hard to please with store-bought cookies as I usually make my own), but they are well ahead of the usual fare. Also, the bio-elisen lebkuchen are acceptable in exchange for having to do all the work in making your own.

Mostly it's a whatever's on sale or possibly new to break the monotony of the usual selection.
Reply With Quote
This user would like to thank poptart for this useful post:
  #5  
Old 02.11.2011, 19:47
Captain Greybeard's Avatar
Forum Legend
 
Join Date: Aug 2009
Location: Sarganserland / NW Lower Penin
Posts: 3,518
Groaned at 43 Times in 37 Posts
Thanked 7,410 Times in 2,314 Posts
Captain Greybeard has a reputation beyond reputeCaptain Greybeard has a reputation beyond reputeCaptain Greybeard has a reputation beyond reputeCaptain Greybeard has a reputation beyond reputeCaptain Greybeard has a reputation beyond reputeCaptain Greybeard has a reputation beyond repute
Re: Brand Loyalties in Switzerland

Brand loyalty? Come on. I'm old enough to have seen the qualities of many top-notch brands go down the drain for various reasons, and I've seen frowned-upon brands rising to cult status. I don't give a hoot for brands. I look for a reasonable quality - price ratio. Simple.
Reply With Quote
This user would like to thank Captain Greybeard for this useful post:
  #6  
Old 02.11.2011, 20:16
Jobsrobertsharpii's Avatar
Forum Veteran
 
Join Date: Aug 2011
Location: Z-U-R-I-C-H
Posts: 2,335
Groaned at 173 Times in 124 Posts
Thanked 3,384 Times in 1,536 Posts
Jobsrobertsharpii has a reputation beyond reputeJobsrobertsharpii has a reputation beyond reputeJobsrobertsharpii has a reputation beyond reputeJobsrobertsharpii has a reputation beyond reputeJobsrobertsharpii has a reputation beyond reputeJobsrobertsharpii has a reputation beyond repute
Re: Brand Loyalties in Switzerland

Basic rules:

1. It doesn't break something
2. It does what it says on the box
3. It's cheap.
4. Not always in that order.
Reply With Quote
  #7  
Old 02.11.2011, 20:37
Forum Legend
 
Join Date: Sep 2006
Location: na
Posts: 11,248
Groaned at 37 Times in 33 Posts
Thanked 26,732 Times in 8,253 Posts
meloncollie has a reputation beyond reputemeloncollie has a reputation beyond reputemeloncollie has a reputation beyond reputemeloncollie has a reputation beyond reputemeloncollie has a reputation beyond reputemeloncollie has a reputation beyond repute
Re: Brand Loyalties in Switzerland

The only brand I could say that I am more or less loyal to is Prix Garantee.

(Good all-around laundry detergent, at half the price of the others. What's not to like?)

Actually, I'm afraid to say the words 'brand loyalty' - because it seems that every time I find a product I really, truly like, it soon disapears from the shelves - never to be seen again.
Reply With Quote
This user would like to thank meloncollie for this useful post:
  #8  
Old 02.11.2011, 20:48
poptart's Avatar
Forum Veteran
 
Join Date: May 2011
Location: Boston
Posts: 1,785
Groaned at 33 Times in 28 Posts
Thanked 3,013 Times in 1,242 Posts
poptart has a reputation beyond reputepoptart has a reputation beyond reputepoptart has a reputation beyond reputepoptart has a reputation beyond reputepoptart has a reputation beyond reputepoptart has a reputation beyond repute
Re: Brand Loyalties in Switzerland

Quote:
View Post
Actually, I'm afraid to say the words 'brand loyalty' - because it seems that every time I find a product I really, truly like, it soon disapears from the shelves - never to be seen again.
Oh, man, so true! This is why I buy multiples of something (usually non-perishable) if I like it a whole lot as it's a guarantee that if I like it, it's soon to be dis-continued. I'm not sure if that means it's a gauge of my age/uncoolness or just my bad luck.
Reply With Quote
The following 2 users would like to thank poptart for this useful post:
  #9  
Old 02.11.2011, 23:12
zuritopia's Avatar
Junior Member
 
Join Date: Oct 2009
Location: Zurich
Posts: 40
Groaned at 0 Times in 0 Posts
Thanked 13 Times in 9 Posts
zuritopia has earned some respectzuritopia has earned some respect
Re: Brand Loyalties in Switzerland

What!? You guys don't have any favorites?! Not even...

Dar-Vita crackers!

Coop Prix Garantie Bircher-müesli!!

Thomy scharf mustard with horseradish!!!

Reply With Quote
This user would like to thank zuritopia for this useful post:
  #10  
Old 02.11.2011, 23:57
Senior Member
 
Join Date: May 2008
Location: Basel
Posts: 387
Groaned at 3 Times in 3 Posts
Thanked 309 Times in 149 Posts
terramundi has an excellent reputationterramundi has an excellent reputationterramundi has an excellent reputationterramundi has an excellent reputation
Re: Brand Loyalties in Switzerland

Go shopping at a discount (eg Aldi), then there isn't choice between brands and shopping becomes very easy.
Reply With Quote
The following 2 users would like to thank terramundi for this useful post:
  #11  
Old 03.11.2011, 00:12
Meisie's Avatar
Forum Veteran
 
Join Date: May 2010
Location: Amriswil - Thurgau
Posts: 1,691
Groaned at 3 Times in 3 Posts
Thanked 1,262 Times in 584 Posts
Meisie has a reputation beyond reputeMeisie has a reputation beyond reputeMeisie has a reputation beyond reputeMeisie has a reputation beyond reputeMeisie has a reputation beyond reputeMeisie has a reputation beyond repute
Re: Brand Loyalties in Switzerland

Quote:
View Post
I realized as I came home today and started a load of laundry that I needed more fabric softener.

Then I realized, I didn't really know what kind I wanted. At home it would have been an easy choice, because I always bought the same kind, same flavor.
You mean fragrance right? Funny how people say that i.e referring to fragrances as flavours too . It's cute.

The only cleaning products from Migros that I use are the Baby Sensitive washing powder and liquid for clothing, dishwasher tabs and regular soap for dishes. The rest of their stuff is crap.
I stick to Coop for cleaning products although Leshop offers many of the products Coop has as well.


The semi-sweet Cremant chocolate at Migros is better for choc chip cookies than the one at Coop.
Reply With Quote
  #12  
Old 03.11.2011, 04:02
Captain Greybeard's Avatar
Forum Legend
 
Join Date: Aug 2009
Location: Sarganserland / NW Lower Penin
Posts: 3,518
Groaned at 43 Times in 37 Posts
Thanked 7,410 Times in 2,314 Posts
Captain Greybeard has a reputation beyond reputeCaptain Greybeard has a reputation beyond reputeCaptain Greybeard has a reputation beyond reputeCaptain Greybeard has a reputation beyond reputeCaptain Greybeard has a reputation beyond reputeCaptain Greybeard has a reputation beyond repute
Re: Brand Loyalties in Switzerland

Quote:
View Post
What!? You guys don't have any favorites?! Not even...

Dar-Vita crackers!

Coop Prix Garantie Bircher-müesli!!

Thomy scharf mustard with horseradish!!!

Thomy horseradish mustard is just one example of what I mentioned above, things that went down the drain. For at least 60 years it was great, with real horseradish in it. Three years ago there was a serious quality problem, and the big store chains took it from their shelves because it all of a sudden tasted terribly chemical. It made it back to the shelves months later. The totally synthetic taste was gone, but it has never gained back the original taste.

Now it's just yet another hot mustard. You can't taste the horseraddish any more. If you like it, good for you, but I deleted it from my shopping list. I remember how it was, and I don't like it the way it is now.
__________________

"This is AMAZING! I have the exact amount of money Joe Biden has cost us playing golf in my sweatpants pocket!" — Kona Lowell

Reply With Quote
  #13  
Old 03.11.2011, 05:02
tearley's Avatar
Senior Member
 
Join Date: Jan 2011
Location: Lausanne (Vaud)
Posts: 428
Groaned at 2 Times in 2 Posts
Thanked 409 Times in 190 Posts
tearley has an excellent reputationtearley has an excellent reputationtearley has an excellent reputationtearley has an excellent reputation
Re: Brand Loyalties in Switzerland

I find most fabric softener fragrances in Switzerland pretty overwhelming--like potpourri trapped inside granny's doily drawer for a few decades. The only one that seems okay is the Exelia (Migros brand) sensitive fabric softener. It's a bit more subtle, clean and fresh smelling.

I think the fact that Coop and Migros have decided to split the market and make their own brands impedes the development of national brands and brand loyalty, maybe.
Reply With Quote
  #14  
Old 03.11.2011, 08:11
Village Idiot's Avatar
Forum Legend
 
Join Date: Jul 2009
Location: Basel
Posts: 3,701
Groaned at 35 Times in 32 Posts
Thanked 6,966 Times in 2,251 Posts
Village Idiot has a reputation beyond reputeVillage Idiot has a reputation beyond reputeVillage Idiot has a reputation beyond reputeVillage Idiot has a reputation beyond reputeVillage Idiot has a reputation beyond reputeVillage Idiot has a reputation beyond repute
Re: Brand Loyalties in Switzerland

I'm incredibly brand loyal. All my favourite products belong to this brand:

Reply With Quote
The following 2 users would like to thank Village Idiot for this useful post:
  #15  
Old 03.11.2011, 08:56
SyBry's Avatar
Junior Member
 
Join Date: Jul 2010
Location: Basel area
Posts: 35
Groaned at 0 Times in 0 Posts
Thanked 15 Times in 10 Posts
SyBry is considered knowledgeableSyBry is considered knowledgeableSyBry is considered knowledgeable
Re: Brand Loyalties in Switzerland

Two things I always buy at Migros -
1. Farmers - Orange (chocolate covered bars). My kids love them.
2. Classic Poulet Burgers - They come frozen four to a box. They are tasty as long as you don't overcook them. We throw them on the BBQ or simply in a frying pan on medium heat and put a lid on to keep in the moisture. Our favorite way to eat them is in a pita - just cut the burgers in small pieces, add a bunch of salad and some little bacon bits.
Reply With Quote
This user would like to thank SyBry for this useful post:
  #16  
Old 03.11.2011, 09:43
Motorschweitz's Avatar
Senior Member
 
Join Date: Apr 2009
Location: Bassersdorf
Posts: 425
Groaned at 4 Times in 3 Posts
Thanked 788 Times in 280 Posts
Motorschweitz has a reputation beyond reputeMotorschweitz has a reputation beyond reputeMotorschweitz has a reputation beyond reputeMotorschweitz has a reputation beyond reputeMotorschweitz has a reputation beyond repute
Re: Brand Loyalties in Switzerland

Quote:
View Post
The only brand I could say that I am more or less loyal to is Prix Garantee.
Try the beer. It's worse than Natty Light. Smelling it on the breath of all the kids heading off to play army on the weekend makes for unpleasant Friday train rides.
Reply With Quote
This user would like to thank Motorschweitz for this useful post:
  #17  
Old 03.11.2011, 10:09
Textoch's Avatar
Forum Veteran
 
Join Date: Mar 2011
Location: Texas, USA (formerly Vaud, CH)
Posts: 1,201
Groaned at 25 Times in 23 Posts
Thanked 3,058 Times in 937 Posts
Textoch has a reputation beyond reputeTextoch has a reputation beyond reputeTextoch has a reputation beyond reputeTextoch has a reputation beyond reputeTextoch has a reputation beyond reputeTextoch has a reputation beyond repute
Re: Brand Loyalties in Switzerland

I do like certain brands, but being loyal to them at all times is complicated by a small refrigerator/pantry and my tendency to shop at many different stores, depending on what other errands I am running that particular day. Other times I will buy something to try it, like it, and then later not be able to recall which store it came from in order to purchase it again.

I am partial to Farmer Croc granola bars (Migros), Dar Vida sesame crackers, Blini hummus, Coop skim milk, Migros frozen mushroom tarts (not available at French Migros), Bret's salt and vinegar chips (only available at French Migros), and Dr. Oetker brand frozen pizza. All cookies, cereal, wine, and meats are bought at Carrefour in France since it is almost always cheaper to get them there than in Switzerland.

I do admit to being swayed by familiar brands that I used to see in the US, as well as packaging with English writing.

However, "Aktion" and three-for-the-price-of-two deals can quickly trump any brand loyalty!
Reply With Quote
This user would like to thank Textoch for this useful post:
  #18  
Old 04.11.2011, 00:17
FMX's Avatar
FMX FMX is offline
Forum Veteran
 
Join Date: Oct 2007
Location: BE
Posts: 700
Groaned at 1 Time in 1 Post
Thanked 461 Times in 260 Posts
FMX is considered knowledgeableFMX is considered knowledgeableFMX is considered knowledgeable
Re: Brand Loyalties in Switzerland

Quote:
View Post

I have noticed that Swiss people seem to go with the view that Swiss is better... whatever the product so look for a little Swiss flag.
I buy swiss and if possible local (esp. for perishable goods)
= I support employment in my country
= better for the environment (no cost/pollution due to long transport).
... in the end good for me living here.

There is a campain here to buy local, especially food.

Last edited by FMX; 04.11.2011 at 00:18. Reason: letter missing in a word
Reply With Quote
This user would like to thank FMX for this useful post:
  #19  
Old 04.11.2011, 14:04
Newbie
 
Join Date: Oct 2011
Location: Morges
Posts: 9
Groaned at 0 Times in 0 Posts
Thanked 2 Times in 2 Posts
SimonP has no particular reputation at present
Re: Brand Loyalties in Switzerland

Quote:
View Post
Try the beer. It's worse than Natty Light. Smelling it on the breath of all the kids heading off to play army on the weekend makes for unpleasant Friday train rides.
Agreed, the Prix Guarantie Weissbier is nothing of the sort! It claims to be 5%, but tastes like slightly off-flavoured tap water.
Reply With Quote
  #20  
Old 04.11.2011, 14:26
mirfield's Avatar
Moddy Wellies
 
Join Date: Apr 2007
Location: North Yorkshire
Posts: 8,728
Groaned at 53 Times in 47 Posts
Thanked 9,937 Times in 3,652 Posts
mirfield has a reputation beyond reputemirfield has a reputation beyond reputemirfield has a reputation beyond reputemirfield has a reputation beyond reputemirfield has a reputation beyond reputemirfield has a reputation beyond repute
Re: Brand Loyalties in Switzerland

I'm not one for brand loyalty. I'll happily drink Coke Zero or Pepsi Max.
Reply With Quote
Reply




Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Colour toner cartidges bought in Switzerland - what is the cheapest brand? economisto Other/general 9 08.03.2011 12:44
Brand New: Opinions on Corporate and Brand Identity Work Sada General off-topic 2 16.02.2009 10:49
Brand new in Switzerland Scorpio Introductions 1 18.03.2007 09:43


All times are GMT +2. The time now is 17:30.


Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2022, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0