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  #101  
Old 28.11.2014, 10:44
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Re: Mediocre (and that's being generous) Swiss advertising

Just recently came across this brilliant Waitrose ad. British advertising at its best

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  #102  
Old 28.11.2014, 10:53
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Re: Mediocre (and that's being generous) Swiss advertising

Majority of commercials are not supposed to be sensible but rather funny, controversial or somewhat annoying. It's a psychological trick to make gullible receiver believe in what's trying to be conveyed or at least provoke him to certain response. Either way, the effect designed by creator is achieved because hoi poloi reacts and talks about it be it positively or negatively. Therefore the message of the advert is long lasting. That's called good advertising which stands the test of time.
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  #103  
Old 28.11.2014, 12:21
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Re: Mediocre (and that's being generous) Swiss advertising

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Just recently came across this brilliant Waitrose ad. British advertising at its best

Pardon-me, but to be honest, this is quite dull for my taste. "Damit kannst Du Keinen hinter dem Ofen hervorlocken" in Switzerland. But well, different cultures, different triggers. Nobody said something else.
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  #104  
Old 28.11.2014, 12:46
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Re: Mediocre (and that's being generous) Swiss advertising

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Pardon-me, but to be honest, this is quite dull for my taste. "Damit kannst Du Keinen hinter dem Ofen hervorlocken" in Switzerland. But well, different cultures, different triggers. Nobody said something else.
That was not actually an advertisement... just a bit of satire, and it is funny.
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  #105  
Old 28.11.2014, 13:34
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Re: Mediocre (and that's being generous) Swiss advertising

You didn't get the joke then...

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Pardon-me, but to be honest, this is quite dull for my taste. "Damit kannst Du Keinen hinter dem Ofen hervorlocken" in Switzerland. But well, different cultures, different triggers. Nobody said something else.
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  #106  
Old 28.11.2014, 16:04
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Re: Mediocre (and that's being generous) Swiss advertising

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You didn't get the joke then...
I didn't get that joke either, to be honest. And I'm not known as being particularly dense.

That's an important aspect. Understanding obvious or subliminal humor often needs profound knowledge not only of the language but also of the cultural background. For instance, EFers who say the Swiss have no sense of humor very often just don't get the Swiss jokes / quips / puns / whatever. And when those Swiss don't laugh at the EFers' jokes / quips / puns / whatever, it may be the same just the other way round, i.e. an insufficient level of language skills and / or knowledge of the underlying culture. You can be absolutely fluent in a language and still not get those subtleties.

So, when EFers think Swiss advertising is dull, how do they make sure it's not because they simply aren't getting "it"?
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  #107  
Old 28.11.2014, 17:27
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Re: Mediocre (and that's being generous) Swiss advertising

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So, when EFers think Swiss advertising is dull, how do they make sure it's not because they simply aren't getting "it"?
Because it's shit.
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  #108  
Old 28.11.2014, 17:36
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Re: Mediocre (and that's being generous) Swiss advertising

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So, when EFers think Swiss advertising is dull, how do they make sure it's not because they simply aren't getting "it"?
I think one also needs to look at the purpose for which a country uses advertising before deciding whether it is "good" or "bad". The consumer market in Switzerland is tiny and relatively unimportant compared to the US or the UK, for example, so you would expect its consumer product commercials (cars, furniture, clothes, etc.) to be less than great - the advertising just isn't that important because people buy what they need and often have pre-established likes and dislikes.

But if you look at advertising for tourism, on the other hand, I find Swiss advertising to be absolutely stunning. This is especially true when you consider that much of the advertising needs to either have no dialogue (so as to appeal to as many languages as possible) or have themes and humor that translate well into multiple languages. Where else in the world does an advertising market smaller in size than NYC or London develop advertising characters like Gian and Giachen, or the Appenzeller cheese dudes, or Martin Horat?



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  #109  
Old 28.11.2014, 17:58
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Re: Mediocre (and that's being generous) Swiss advertising

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I didn't get that joke either, to be honest.
I did. So yeah, it was funny, funny but not hilarious, I mean I can't really laugh, just a ha ha. A little joke.

But I also find funny many Swiss commercials. I can't understand why others don't.
Just started to wonder whether some people are "programmed" to "get" only the jokes they know that are coming from a certain culture? (mostly their culture)
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  #110  
Old 28.11.2014, 18:07
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Re: Mediocre (and that's being generous) Swiss advertising

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So, when EFers think Swiss advertising is dull, how do they make sure it's not because they simply aren't getting "it"?
Because it's shit.
There was no "why" in my question, so there's no "because" needed in the answer, unless it's meant to be totally out of context. Which it is.
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Old 28.11.2014, 18:50
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Re: Mediocre (and that's being generous) Swiss advertising

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There was no "why" in my question, so there's no "because" needed in the answer, unless it's meant to be totally out of context. Which it is.
The whole premise of your post is silly. Swiss advertising is so clever and so amazing and so out of the box and so subtle that you need a specialist knowledge of Swiss culture in order to appreciate it.

Utter poppycock.

The Waitrose advert isn't rip roaringly hilarious. I smirked when I read it. But you know what? Every person that has lived in the UK for some time or has lived in the UK for some time would 'get' the advert without any specialist knowledge of the inner psyche of Britain and its culture.
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  #112  
Old 28.11.2014, 19:06
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Re: Mediocre (and that's being generous) Swiss advertising

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Every person that has lived in the UK for some time or has lived in the UK for some time would 'get' the advert without any specialist knowledge of the inner psyche of Britain and its culture.
I don't get it.

Must be posh people's humour.
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  #113  
Old 30.11.2014, 06:30
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Re: Mediocre (and that's being generous) Swiss advertising

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The whole premise of your post is silly. Swiss advertising is so clever and so amazing and so out of the box and so subtle that you need a specialist knowledge of Swiss culture in order to appreciate it.

Utter poppycock.

The Waitrose advert isn't rip roaringly hilarious. I smirked when I read it. But you know what? Every person that has lived in the UK for some time or has lived in the UK for some time would 'get' the advert without any specialist knowledge of the inner psyche of Britain and its culture.
To be fair are there some excellent examples of advertisement that require in depth local knowledge... but the Swiss ones discussed in this thread are in my eyes none of those. To explain what I mean: the campaigns of Sixt (the rental car company) are legendary in Germany as there is no other company that hits the Zeitgeist better than them. Even if you speak fluent German will you not get all of them if you are not following German news - I for example are not sure how many Swiss would understand this one:

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  #114  
Old 02.12.2014, 21:12
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Re: Mediocre (and that's being generous) Swiss advertising

This is not related to the way the Swiss do their advertising, and I do agree is mediocre. There are so many great events going on in this country that, had there been better advertising, people would know more about these events, and other interesting places to see.

Unfortunately, many other things lack imagination and creativity. A good example is today's housing. What happened to that beautiful elaborate wood work from centuries back.... or maybe even 50 to 70 years ago? Nowadays people seem content with living in concrete boxes that lack taste and originality. I for one live in a shoe box. The apartment is spacious and comfortable, but once I get out of it, and see the rest, it reminds me to a prison cell block.
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  #115  
Old 02.12.2014, 21:18
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Re: Mediocre (and that's being generous) Swiss advertising

Here is the one that most of us will understand ...
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  #116  
Old 02.12.2014, 21:19
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Re: Mediocre (and that's being generous) Swiss advertising

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What happened to that beautiful elaborate wood work from centuries back.... or maybe even 50 to 70 years ago? Nowadays people seem content with living in concrete boxes that lack taste and originality. I for one live in a shoe box. The apartment is spacious and comfortable, but once I get out of it, and see the rest, it reminds me to a prison cell block.
Population of Switzerland in 1960: 4,714,992

Population of Switzerland in 2009: 7,785,800

http://en.wikipedia.org/wiki/Demogra...of_Switzerland

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  #117  
Old 02.12.2014, 21:24
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Re: Mediocre (and that's being generous) Swiss advertising

Well I'd totally agree that UK advertising is 100000x better than Swiss- no question. I often find Swiss advertising cringe worthy- and almost funny for it, in a weird kind of way.

However, having seen the relentless and bordering on fraudulent advertising on kids channels in the UK last 2 weeks- I am so glad Swiss kids are not assailed and targeted like this- and long may it continue. At least the John Lewis penguin advert actually acknowledged, right at the end, that it is just about 2 simple inanimate stuffed toys.
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  #118  
Old 06.01.2015, 02:27
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Re: Mediocre (and that's being generous) Swiss advertising

Meanwhile in Germany...

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