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  #21  
Old 23.02.2015, 10:28
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Re: What exactly is "swiss design"?

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PS: This forum does disappointingly not provide the useage of the type style Helvetica!
Actually it does. The ubiquitious Arial / Segoe typefaces etc. are all very closedly based on the Helvetica font family, developed in the 1950s in Switzerland.

In Web design, the generic term for all those typefaces (widely used e.g. in HTML) is Helvetica. It is used to make sure that a browser, GUI or text processor that does not include Arial is forced to use a typeface that looks practically the same as Helvetica.

For instance, in HTML, "style="font-family:Arial,Helvetica,sans-serif;" means: If you can handle Arial, take it, if not, take any other Helvetica-based typeface, and if you can't do even that (shame on you!) ,use a simple sans-serif typeface."

The differences are minimal and usually visible only to the expert eye.
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  #22  
Old 23.02.2015, 16:07
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Re: What exactly is "swiss design"?

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I am sure I posted this here a couple of times - basically just seconding Mirfields post: I used to own a red and white road bike with a big "designed in Switzerland" including cross and everything on the top bar. If you turned it upside down was there a tine mark on the bottom saying "Made in Taiwan".

Having worked in product marketing in Switzerland: Everything sold as "Swiss" has by default a 20-30% price markup as consumers in Switzerland really do care a lot about it. If it's not made there you can at least claim the design to come from there...

Not really design bound is the observation that lots of T-Shirts on sale in Switzerland tend to be RED, T-Shirts in Germany often yellow and T-Shirts in Italy often green, reflecting the flag colours.
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Old 24.02.2015, 02:27
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Re: What exactly is "swiss design"?

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Not really design bound is the observation that lots of T-Shirts on sale in Switzerland tend to be RED, T-Shirts in Germany often yellow and T-Shirts in Italy often green, reflecting the flag colours.
What year was it that you saw a lot of Germans wearing yellow t-shirts? Late 70s perhaps? (I won't defend the fashion sense of my countrymen, but I really never ever seen a lot of yellow t-shirts outside the postal service...)
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Old 24.02.2015, 10:07
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Re: What exactly is "swiss design"?

ok, whats danish design? what is italian design? i think you cant define that by some products and links to brands. its a feeling, its an image that has been created with bits and pieces of myth, word by mouth, marketing, communication. its something psychological that meet facts, taste and style.

but yes, its based on swiss made, a brand more worth than coca cola.

a few weeks ago i was in Lucerne and i was walking past the "schweizer hof" hotel. from the outside, the building looked fancy, but it could be placed anywhere in the world. but as its nestled on the lake and surrounded by mountains and the swiss flag on top it somehow gave me the feeling what Switzerland stands for: discretion, hospitality, quality, style, design, athmosphere, a certain flair of understatement luxury that is somehow special. and i never was even in that hotel ever!

its the same with sigg bottles, victorinox knifes, IWC watches or herzog and de meuron architecture. i dont own any of these but i love these brands for its deisgn and myth created...
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Old 24.02.2015, 10:09
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Re: What exactly is "swiss design"?

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T-Shirts in Germany often yellow reflecting the flag colours.

example, please? i dont own a single yellow t-shirt and i cant name anyone among my german friends having one... thats totally news to me.
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Old 24.02.2015, 10:19
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Re: What exactly is "swiss design"?

Pfft. Can't seem to move for yellow t-shirted Germans sometimes.



A typical German village yesterday
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Old 24.02.2015, 11:57
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Re: What exactly is "swiss design"?

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... created with bits and pieces of myth, ... something psychological ...Switzerland stands for: discretion, hospitality, quality, style, design, athmosphere, a certain flair of understatement luxury that is somehow special... i love these brands for its deisgn and myth created...
Myth being a central concept here.

Another brand for consideration:

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  #28  
Old 24.02.2015, 13:44
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Re: What exactly is "swiss design"?

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What year was it that you saw a lot of Germans wearing yellow t-shirts? Late 70s perhaps? (I won't defend the fashion sense of my countrymen, but I really never ever seen a lot of yellow t-shirts outside the postal service...)
Borussians wear them.
People from the North do sometimes, too (Ostfriesennerze mit abgeschnittenen Aermeln).


...


Anyhow, as st2lemans said, "Swiss designed" is for who cannot afford "Swiss made".
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  #29  
Old 24.02.2015, 16:42
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Re: What exactly is "swiss design"?

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I am a person who does not deal at all with design/art/creation on daily basis. Since I got here, I noticed that apart of swiss-made mark applied for products of various types, also swiss-design is used quite often.
I think I am kind of familiar with scandinavian design or italian, but swiss...?
Are you able to identify it? When I asked colleagues it turned on that for some of them swiss is minimal, for others it is rather bark-board & leather comibination.
How it appears for you?
Hmm, the guy who's on the 10 swiss francs bill....Le Corbusier personifies whatever "Swiss design" is...at least to me.

P.S. I know he acquired a second citizenship later on .
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  #30  
Old 24.02.2015, 17:50
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Re: What exactly is "swiss design"?

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What year was it that you saw a lot of Germans wearing yellow t-shirts? Late 70s perhaps? (I won't defend the fashion sense of my countrymen, but I really never ever seen a lot of yellow t-shirts outside the postal service...)

THE yellow T-shirt on sale in Lugano in a shop belonging to a German Lady was bought by ME Many of the red T-Shirts are sold to foreigners. Many of the green-red T-Shirts in Italy are sold to foreigners.
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Old 25.02.2015, 02:51
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Re: What exactly is "swiss design"?

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Borussians wear them.
You are so outdated... they usually wear black these days.
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Old 25.02.2015, 03:03
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Re: What exactly is "swiss design"?

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THE yellow T-shirt on sale in Lugano in a shop belonging to a German Lady was bought by ME Many of the red T-Shirts are sold to foreigners. Many of the green-red T-Shirts in Italy are sold to foreigners.
You really need to stay off the floor polish...
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  #33  
Old 25.02.2015, 07:14
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Re: What exactly is "swiss design"?

Swiss design without the made in switzerland means the product could be crap.

Swiss design and made in switzerland is another kettle of fish.
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Old 25.02.2015, 08:54
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Re: What exactly is "swiss design"?

Peoples have a reputation to strive for and keep, so keep it they should, if they can - German Engineering, Italian Craftsmanship, French Artistry, American Ingenuity, British..... what the hell do the Brits do again? Is it crumpets, humour, or something?
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Old 25.02.2015, 10:47
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Re: What exactly is "swiss design"?

Quite a lot of exa,ples of Swiss design come to mind.

I would assume that something claiming to be Swiss design is trying to step in that tradition.

As other have said, there is the whole typography thing, which the Swiss invented long befoire anybody else caught on.

There are various householde objects, such as the ubuiquitous vegatable peeler. Simple to manufacture, simple to use, instantly recognisable. Generations of households have had them.

Or take for example the Patent Ochsner dustbin. Ochsner was the first guy to realise that trash collection can be made more efficient if everybody has the same type of dustbin and that dustbin has a perfect interface to the dustcart, so making the dustman's job much easier. Ironically, Switzerland has moved away from the original design but Germany still uses it. The wheelie bin that is now so popular in the UK is a modern version of this, with the original zinc plate being replaced by plastic. The design still looks so modern today that few people realize it was conceived in the 1930s.

Or the modular office furniture, also a 1930s creation, long before there was IKEA.

Or how about Le Corbusier, some of whose designs (or cheap copies thereof) are still being produced to this day.

Did you know that those outdoor metal chair with holes in them and the matching tables with little round circles polished onto them that you see in virtually every street cafe are also a Swiss design that's been in production for donkey's years. Probably made in China these days.

All these are design classics, that somehow still don't look dated to this day. To me, that's what Swiss Design is about. What they have in common is that they're well thought through, reducd to the functional minimum with no unecessary decoration or extra, easy to clean, easy to recognize. This is precisely what copycat designers the world over are trying to emulate.
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Old 25.02.2015, 10:49
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Re: What exactly is "swiss design"?

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Peoples have a reputation to strive for and keep, so keep it they should, if they can - German Engineering, Italian Craftsmanship, French Artistry, American Ingenuity, British..... what the hell do the Brits do again? Is it crumpets, humour, or something?
Get stone drunk and post trash on the EF?
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Old 25.02.2015, 13:23
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Re: What exactly is "swiss design"?

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All these are design classics, that somehow still don't look dated to this day. To me, that's what Swiss Design is about. What they have in common is that they're well thought through, reducd to the functional minimum with no unecessary decoration or extra, easy to clean, easy to recognize. This is precisely what copycat designers the world over are trying to emulate.
So Switzerland is basically stuck in the Bauhaus mindset since the 1940s, I get that. Pretty hard to not recognize that residential buildings tend to be rather boxy and rather concrete grey... Claiming to own the style and calling the others copycats while being "heavily inspired" by the neighbors is quintessentially Swiss.
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  #38  
Old 25.02.2015, 13:31
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Re: What exactly is "swiss design"?

Basically it will be like the same item made somewhere else in the world but 4 times more expensive.


Whereas something made elsewhere in world will only be 3 times more expensive when sold in Switzerland.
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  #39  
Old 25.02.2015, 14:01
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Re: What exactly is "swiss design"?

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So Switzerland is basically stuck in the Bauhaus mindset since the 1940s, I get that.
Unfortunately, this is true.

I've had many discussions with architects about this but its like banging my head against the wall. They build that way because they build that way. How dare you challenge their comfort zone. We're even seeing Bauhaus copycat buildings being torn down and replaced by Bauhaus copycat buildings. Styles haven't advanced significantly in more than a generation of urban buildings. There are numerous buildings all over Switzerland where you can't see whether they're from the 1920 or 2010s, the progress has been so minimal. That's very strange.

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Pretty hard to not recognize that residential buildings tend to be rather boxy and rather concrete grey... Claiming to own the style and calling the others copycats while being "heavily inspired" by the neighbors is quintessentially Swiss.
No, its' the price of past success combined with complacency. In the 1950s the French developed a literary style called the "noveau roman". It's all about taking Sarte literally and writing the same stuff over and over again. They made high art out of it, and any author who wasn't doing it was considered out of touch, kitchy and old fashioned. Then in the late 1990s they ran out of ideas and saw they couldn't develop that any further and the whole of French literature entered an existentialist crisis. They still haven't recovered.

Something similar happened in French cuisine. they were the best in the world and nobody could even kiss their feet, least of all the Brits. They became complacent, stopped developing, and woke up to discover London had more Michelin starred restaurants than Paris.

The same happened to the US automobile industry, to British shipbuilding, the list is endless.

Only that in the case of Switzerland, although the architects have clearly run out of ideas and are also running out of steam, the world is still trying to emulate them. I have architect freinds in Germany and the UK and they all have an orgasm when you mention Swiss architecture and have coffee table books with photos of rooms with only white walls containing only a single piece of furniture - a white chair of a strange shape. And about 90% of these pictures are from Switzerland. That's architect porn that is. It's crazy.
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  #40  
Old 25.02.2015, 15:19
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Re: What exactly is "swiss design"?

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Unfortunately, this is true.

I've had many discussions with architects about this but its like banging my head against the wall. They build that way because they build that way. How dare you challenge their comfort zone. We're even seeing Bauhaus copycat buildings being torn down and replaced by Bauhaus copycat buildings. Styles haven't advanced significantly in more than a generation of urban buildings. There are numerous buildings all over Switzerland where you can't see whether they're from the 1920 or 2010s, the progress has been so minimal. That's very strange.
Tell me about it. Case in point is the new Roche building in Basel; this thing can be seen from all over the city and will come to define the place. Originally we were promised an exciting spiral of glass reaching into the sky, echoing DNA and the very core business of Roche. What did we get? A 1970s Bangkok hotel.
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