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  #101  
Old 25.09.2016, 08:49
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Re: What does Swiss fashion look like?

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What's the deal with purple lipstick? Flipping through Tinder it seems like about every other native girl sports it.. Weird thing is, it -never- looks even remotely good.
You think Tinder is a reflection of real life?
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  #102  
Old 25.09.2016, 12:02
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Re: What does Swiss fashion look like?

I'm sorry but neither Marni nor DVF are Swiss ... Marni is purely Italian (and currently owned by OTB, also Italian) and DVF is headquartered and incorporated in the US

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With a few studies in Fashion and experiences in London, Milan and Paris (including Fashion Weeks), I must say that there is a significant (or huge..) gap in Fashion/Style between Men and Women in CH. For some reason.. or, to my conclusion, actually, it is mainly because men's Fashion has a lot of simpler lines (including shades of grey etc.) and you can be looking very distinctive and fashionable without standing out necessarily. This means if women (of course not Swiss women, they hate "Fashion" as it exists in IT, FR, UK, USA etc.) also wanted to dress out like they would in Milan or London, they many times hesitate because of the surrounding. What is more, there are also only very few places in Switzerland (in my humble opinion) that would support a very fashionable and up-to-date look either during daylight or, especially, in the night. That is in no way to be misunderstood, because -to the trained eye- people (women and men) in CH do not dress cheap at all, and at most times they are classy too. It's just for clothes as with every aspect of life in CH: they don't care about character, they don't pay the difference or the "no-reason-to-be-there".. they want practical, efficient, neutral and of high quality to do the job. At any point in time, if you compare the front window of all Italian Brands or Louboutin and Jimmy Choo etc. in Zurich and Milan/Paris/UK, you cannot even find in Switzerland items that are for sale elsewhere (I've even asked).
Don't know if this provides a better view, but there is "Fashion" in Switzerland.. Akris (Swiss Designer) is presenting in NY and Paris Fashion Weeks consistently, and dressing all kinds of celebrities. Marni is Swiss for example too, DVF is even Swiss for God's sake!!!! It's just the market here doesn't like this whole thing, the whole "unjustified glamour" around it.. quiet and classy and simple, they always want it so!
To have a personal view, please visit modesuisse (they organize the equivalent of what would be Switzerland Fashion Week) and you'll see all Swiss Fashion (and, guess what, almost all designers are of non-Swiss origin..)
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  #103  
Old 25.09.2016, 13:21
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Re: What does Swiss fashion look like?

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I think that's a bit simplistic. If you work in fashion or a job which requires you to at least look as though you are sort of up with the times, you can't chuck on any old tat and expect to be taken seriously.

Having said that, and I'm not someone remotely in the fashion industry, I'd feel uncomfortable meeting clients (or even senior management) if I didn't have the right kind of "office gear" on. You are giving a signal of respect if you have taken the trouble to think about what you are wearing and whether it's appropriate.

As for the Swiss - most of them I know take their valuable Swiss francs and have a clothes blow-out when they travel abroad, or order from UK sites. I think it's fairly common, too, as the lady I see at the tram stop every morning has been wearing an M&S jacket this past week since the weather chilled down.
Couldn't agree more. I think the whole don't try fashion, let your unique personality show itself is cute, but so not....I don't know, adequate? Practical?
If I'd show my personality I'd wear jeans and sneakers (OK, not exactly but one gets the point) when going to theatre, opera...which I'd absolutely never do...but anyway. We adjust our clothes to the environment, type of event, moment of the day and what not. Looking like in the '90s or '50s or whatever epoque we mentally got stuck into...I don't know..well, sure, if one feels so, who am I to judge. Or wearing "crazy" haute couture kind of stuff in the local Migros...really? As for me - I believe I'm a woman/person of my times. Not alway original neither always creative, that's for sure.
Btw, I buy clothes when travelling, always one piece I really like, not more. And I'm finding the "Swiss" way rather convenient. (not only Swiss, lots of people with modest incomes or those who just don't want to spend a fortune on such things, adhere to neutral tones, classic cuts and combinations for which one doesn't really need loads of money to look neat and decent - black pieces one wears the most must be of good quality though)

Last edited by greenmount; 25.09.2016 at 13:57.
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  #104  
Old 27.09.2016, 11:51
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Re: What does Swiss fashion look like?

I bought my wife a personal styling & shopping day for her birthday with djstyle.ch.
She came back totally stoked.
I was in brownie points for weeks
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  #105  
Old 27.09.2016, 12:11
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Re: What does Swiss fashion look like?

It is a funny thread....I grew up in Brazil, but as dad was swiss I think I have a bit of both...I like practical cloth sometimes and here I brught some high heel shoes and in 1.5 years I used than like 2 times lol....
But I like some makeup, which I see the youger girls over use them and the old one don't .........I guess some balance would be nice...and I think simple cloths are easier to make you warmer in winter...like layers, jeands, undershirt, fleece and windjacket...is much better than those heavy stuff we use to look beautiful...even though I use that also sometime lol.........
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  #106  
Old 27.09.2016, 12:38
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Re: What does Swiss fashion look like?

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I'm sorry but neither Marni nor DVF are Swiss ... Marni is purely Italian (and currently owned by OTB, also Italian) and DVF is headquartered and incorporated in the US
Marni's founder and head designer is Consuelo Castiglioni, born and raised in Lugano, fully Swiss. Of course the company moved to Milano, and, OF COURSE, she's not of Swiss origins, as I mentioned in my post. Even the current Swiss designers are most with not-Swiss surnames!

For DVF you are right, I confused it, my bad.. It was just the case of someone that needed Swiss Money/Access/Network to succeed (her Aristocratic Lausanne husband) in order to be able to fund her label and then move to the US.
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  #107  
Old 11.10.2016, 18:04
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Re: What does Swiss fashion look like?

There is no swiss fashion. Its all dictated by international design houses. So what you see here is the same in Paris or London etc
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  #108  
Old 11.10.2016, 18:15
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Re: What does Swiss fashion look like?

I don't think it is true, actually. There is a lot more individuality, creativity and trendsetting in what you see in Paris and London. Less attachment to big names and brands, among regular folks. And not entirely because they would be less affordable there. But because it is considered a bit of a boring cliche.
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  #109  
Old 11.10.2016, 18:20
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Re: What does Swiss fashion look like?

That has maybe to do with the size of the cities. Zürich is like a small town compared to London etc. Hence limited choices. And in Zürich there is only big names
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I don't think it is true, actually. There is a lot more individuality, creativity and trendsetting in what you see in Paris and London. Less attachment to big names and brands, among regular folks. And not entirely because they would be less affordable there. But because it is considered a bit of a boring cliche.
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  #110  
Old 11.10.2016, 22:33
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Re: What does Swiss fashion look like?

It's true that size matters.

But the local bank accounts should be interesting enough though, for small, funky and not your ordinary foreign creators to deliver here, 1st. I think it is not really question of size of cities but the fact importing here is expensive for outsiders and people think being conservative, cliche and toned down equals class and fashion. Even young people. I saw a glitter MickyMouse sweatshirt for 500fr in a shop window today, and we are a tiny town. Who wants to roast a wurst or bbq in an Armani sweatshirt, we are such a small, fun and outdoorsy community.

On the other hand - in a place like that, it is dead easy to stick out by being sassily stylish and chic. Wear my own label.
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  #111  
Old 12.10.2016, 16:06
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Re: What does Swiss fashion look like?

Well in Zürich all the shops are being taken over by large international brands. What you buy here you see the same in other large cities. So its all the same " mass fashion". No individuality unless you pay 500 franks for a one off T-Shirt
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It's true that size matters.

But the local bank accounts should be interesting enough though, for small, funky and not your ordinary foreign creators to deliver here, 1st. I think it is not really question of size of cities but the fact importing here is expensive for outsiders and people think being conservative, cliche and toned down equals class and fashion. Even young people. I saw a glitter MickyMouse sweatshirt for 500fr in a shop window today, and we are a tiny town. Who wants to roast a wurst or bbq in an Armani sweatshirt, we are such a small, fun and outdoorsy community.

On the other hand - in a place like that, it is dead easy to stick out by being sassily stylish and chic. Wear my own label.
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  #112  
Old 12.10.2016, 17:15
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Re: What does Swiss fashion look like?

Where are the good wacky second hand shops? Salvation Army and the likes do sell clothes, but I'm talking a bit more extravagant. In small outlets in Britain, you could get really cheaply really unusual outfits for a small amount of money. As a student, I used to get all my stuff from these second hand shops, clothes, guitar, encens sticks and all!
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  #113  
Old 12.10.2016, 18:20
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Re: What does Swiss fashion look like?

Thriftstores, yard sales and second hand shops got emptied by hipster fashionistas.

No mo.

Now we have to buy 500fr tshirt with glitter MickyMouse.
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  #114  
Old 12.10.2016, 18:25
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Re: What does Swiss fashion look like?

http://www.femininleben.ch/mode/shop...-schweiz-764/2



https://yellow.local.ch/de/q/Z%C3%BC...Hand-Shop.html

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Where are the good wacky second hand shops? Salvation Army and the likes do sell clothes, but I'm talking a bit more extravagant. In small outlets in Britain, you could get really cheaply really unusual outfits for a small amount of money. As a student, I used to get all my stuff from these second hand shops, clothes, guitar, encens sticks and all!
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  #115  
Old 12.11.2017, 20:38
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Re: What does Swiss fashion look like?

When I first came to Switzerland, being Russian , I was astonished how simple is the clothing here. To go to a wedding even, I would not feel like to put a normal for Russia long evening dress - "too screaming" for Swiss. But actually, with the time I found Swiss style cool in a way, more relaxed and surely more comfortable (less crazy high hills). But still my Russian nature wakes up from time to time, and I need to dress up in "something special", especially often I have those phases when I suddenly need to wear more feminine clothing
If you have a look into my woredrobe you will find mostly casual items- swiss influence There are almost no high hills too Another Swiss influence in fashion for me is sharing economy. Something I would probably not do in Russia For Christmas dinner I checked clothes renting companies, the reason was that I did not want to spent too much money, but I wanted to have a cool dress with from a nice brand, quite Russian too So, I found 5 fashion renting companies. One of them (unfortunately I don't remember the name) rents super expensive evening dresses (rent is also pretty high!) that would fit to red carpet in Canes, for example. There were two companies renting out luxury begs, what somebody would find cool to use too. Another one Papermint rents out nice feminine dresses. The other two, which I actually tried out Ragfair and Kleider.
They have different working principles, but with both I had a good experience. The assortment is a bit different depending on the taste and needs About Ragfair, I liked that those guys are offering additionally to all kinds of outfits bags and jewelry and their clothes are quite picky I would say, from super casual to quite an extravagant designs (though, I can imagine not fitting to everyone). Kleider is more classic-Swiss style, however, those guys also have some "screaming" pieces. Both, if I am not mistaken are start-ups.
Actually, that is the point I wanted to make, I love the idea of sharing, with clothes so far it worked well with me. It just makes me suffer when I see a nice, well-costed piece of art hanging in the wardrobe and being used only once or twice. I know it is quite unsustainable, but I don't like to appear in the same dress many times on images from different events By renting, I think I feel less guilty
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  #116  
Old 12.11.2017, 20:59
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Re: What does Swiss fashion look like?

Now, now, don't knock our hills
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