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  #21  
Old 10.10.2017, 18:39
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Re: business idea / surprise food boxes

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How about I send you boxes of surprises of what foreigners can enjoy in Switzerland?
What a great idea, I'm going to tender my resignation and start my own "EF Boxes" business.

It will offer brown sugar and other mandatory items for survival in Switzerland.

Oh maybe it will fail as a business but at least people will stop bugging everyone with that

And and it's very cheap box only 0.001% of the EF minimal wage (120K/year).

You buy!
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  #22  
Old 10.10.2017, 19:01
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Re: business idea / surprise food boxes

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what country did i miss? india?
We will include cheese in the EF surprise box (special request for DL21)
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  #23  
Old 10.10.2017, 19:14
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Re: business idea / surprise food boxes

Something else to consider:

A subscription can create a barrier to entry, especially if you are a new company yet to develop customer trust. And an even higher barrier if you insist on an automatically renewing subscription model.

The could be especially problematic for your mystery box idea. "Gosh, I have no idea what I will get for my (far too many) Chuffs per month, but I'm happy to sign up for a binding long term contract that will take a lot of my time and trouble to get out of if I hate your service" Erm... no thanks.

If you go ahead, try to think as a customer, not as a supplier. Even if I were sympathetic to your idea, the subscription model is IMO too high a barrier to entry to get me to try you out the first time. You could lose many potentially interested customers by asking too much before you've proven your worth.

I'll admit to many an impulse purchase - but nothing kills that impulse like being forced to make a long term commitment. Once you say the magic words 'abo' or 'stillschweigende Vertragsverlängerung', you've lost me. I won't even give you a trial.

Think about a one off or short time trial option, rather than requiring a subscription.
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  #24  
Old 10.10.2017, 21:11
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Re: business idea / surprise food boxes

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Why do you assume that foreigners need to broaden their culinary horizon and probably assume that we only eat food from home?

And candy and chocolate?

For a surprise package like that: not for me.

I do like the weekly delivery from a farmer with vegetables, never knowing exactly what veggies will come that week.
Apart from that I am not that much into surprises anyway

We did not want to offend anyone. Our first idea was just that if somebody is new to a country that he or she is not aware of all the sweets/candies and other edible goods. And what a person does not know will not be bought.

We assumed this due to our own experiences abroad, that we did not buy any products which we are not familiar with.

So once again, our intention was not to offend anyone we just made some basic assumptions.
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Old 10.10.2017, 21:17
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Re: business idea / surprise food boxes

And wow, we are impressed about so many posts in such a short time. Some of them are really helping us to redesign and rethink our business model.

About the content of the surprise boxes we were more thinking of goods which will not spoil in the short run and which are quite famous in switzerland (e.g. kägifret, appenzeller biberli, basler läckerli, etc.)
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  #26  
Old 10.10.2017, 21:19
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Re: business idea / surprise food boxes

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We did not want to offend anyone. Our first idea was just that if somebody is new to a country that he or she is not aware of all the sweets/candies and other edible goods. And what a person does not know will not be bought.

We assumed this due to our own experiences abroad, that we did not buy any products which we are not familiar with.

So once again, our intention was not to offend anyone we just made some basic assumptions.
That is probably the difference between going on holidays and migrating to another country.
With Google it is easy to identify what something is and how to process/eat/use it.


Apart from the fact that some are more adventurous and also try different and unknown things when on holidays

Last edited by roegner; 10.10.2017 at 21:49.
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  #27  
Old 10.10.2017, 21:23
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Re: business idea / surprise food boxes

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About the content of the surprise boxes we were more thinking of goods which will not spoil in the short run and which are quite famous in switzerland (e.g. kägifret, appenzeller biberli, basler läckerli, etc.)
In Switzerland? Why? You can buy that anywhere.
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  #28  
Old 10.10.2017, 21:28
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Re: business idea / surprise food boxes

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We assumed this due to our own experiences abroad, that we did not buy any products which we are not familiar with.
Ah. All farmers offspring are you? Was der Bauer nicht kennt... Probably an odd thought, but some of us have been living here longer than you have.
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  #29  
Old 10.10.2017, 21:30
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Re: business idea / surprise food boxes

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In Switzerland? Why? You can buy that anywhere.
Well maybe I should start from the beginning. At first our main idea and targeted customer segment were swiss expats living abroad who have difficulties finding swiss products abroad or suffer from "homesickness" or maybe just want to experience a little bit "Swissness" abroad.

Then we have been brainstorming today and thought maybe this model is also suitable for foreigners living in Switzerland that they recieve the possibilities to try "new food" which they probably would never buy in a shop. And that's why I am here now.

On the other hand, imagine a mentioned service above with goods from your home country. Would you be interested in recieving a monthly package with food supplies from your country of origin?
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  #30  
Old 10.10.2017, 21:31
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Re: business idea / surprise food boxes

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Ah. All farmers offspring are you? Was der Bauer nicht kennt... Probably an odd thought, but some of us have been living here longer than you have.
And have been living in more countries
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  #31  
Old 10.10.2017, 21:33
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Re: business idea / surprise food boxes

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Well maybe I should start from the beginning. At first our main idea and targeted customer segment were swiss expats living abroad who have difficulties finding swiss products abroad or suffer from "homesickness" or maybe just want to experience a little bit "Swissness" abroad.

Then we have been brainstorming today and thought maybe this model is also suitable for foreigners living in Switzerland that they recieve the possibilities to try "new food" which they probably would never buy in a shop. And that's why I am here now.

On the other hand, imagine a mentioned service above with goods from your home country. Would you be interested in recieving a monthly package with food supplies from your country of origin?
No, to your last question.

If you had looked around a tiny bit more, you would have noticed that so many countries have so many (online) shops that cater for the needs of brown sugar, kroketten, whatever, for the expats and home sicks.
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  #32  
Old 10.10.2017, 22:00
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Re: business idea / surprise food boxes

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Why on earth would I want someone I don't know, who has no idea as to my tastes, to pick something out for me?

And why on earth would I want a mystery package?
Many EF members were pretty excited about the Coop surprise boxes around x-mas.

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At first our main idea and targeted customer segment were swiss expats living abroad who have difficulties finding swiss products abroad or suffer from "homesickness" or maybe just want to experience a little bit "Swissness" abroad.
That is a much better idea! Might even work

And if you wanted to do it here, then you'd also better do "homesick-boxes" for people. But I tell you, a British-homesick-box without crumpets would be a complete no-go. (And don't demand passports when people order home-sick-boxes )

PS: Does stud in Swissstud stand for student? Be careful when you chose your business-name!
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  #33  
Old 10.10.2017, 22:05
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Re: business idea / surprise food boxes

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Many EF members were pretty excited about the Coop surprise boxes around x-mas.


That is a much better idea! Might even work

And if you wanted to do it here, then you'd also better do "homesick-boxes" for people. But I tell you, a British-homesick-box without crumpets would be a complete no-go. (And don't demand passports when people order home-sick-boxes )

PS: Does stud in Swissstud stand for student? Be careful when you chose your business-name!

Yes the stud stands for student, I only realized after the registration process that it might be not the best name choice.
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  #34  
Old 10.10.2017, 22:15
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Re: business idea / surprise food boxes

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We assumed this due to our own experiences abroad, that we did not buy any products which we are not familiar with.
This is the flaw in your thinking. This may be true for some and you personally, but not for all, I'd even say it's not true for the majority. People try things even if they don't know them. And if they don't, they won't even try it if it's delivered to their doorsteps.

That being said, personally, if it were the other way around and I lived abroad, I would actually enjoy the occasional sweets from home. Not weekly or maybe not even monthly, but every now and then (yes I admit I do miss the Gottlieber Hüppen and Zweifel Chips when abroad for extended periods of time!). But that's just me and I have zero clue about the size of any potential client base (or lack thereof).

If EF is any indication, you'd simply need to open a business here that sells brown sugar and you'll be set
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  #35  
Old 10.10.2017, 22:19
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Re: business idea / surprise food boxes

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Yes the stud stands for student, I only realized after the registration process that it might be not the best name choice.
That depends. Are you including Swiss Sausages?

Regards

Ian
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  #36  
Old 10.10.2017, 22:20
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Re: business idea / surprise food boxes

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Well maybe I should start from the beginning. At first our main idea and targeted customer segment were swiss expats living abroad who have difficulties finding swiss products abroad or suffer from "homesickness" or maybe just want to experience a little bit "Swissness" abroad.

Then we have been brainstorming today and thought maybe this model is also suitable for foreigners living in Switzerland that they recieve the possibilities to try "new food" which they probably would never buy in a shop. And that's why I am here now.

On the other hand, imagine a mentioned service above with goods from your home country. Would you be interested in recieving a monthly package with food supplies from your country of origin?
Hi swissstud, the food market in a tough one! Subscription models are not very popular and even if you have a number of people to start off with, they are likely to opt out. With food, surprises work very rarely as it comes down to ones tastes and preferences. Most people may not like experimenting with food for too long.
You could start off with smaller packs to see the response. Have you done the costing part? Where will you source your products from, at what price, what will be the minimum BBE dates for the goods you plan to hold in stock etc. You will also need to consider costs for your packing, postage as they are quite significant in Switzerland.
With regards to the option you suggested in the end, of having products in a box from a foreign country is not a good idea. The Swiss customs are very strict when it comes to food imports. The duties for some goods are exorbitant and importing from a different country in small quantities is not advisable from a business prospective as you will not be able to absorb or pass on the costs.
Don't mean to discourage you and your team But try with smaller boxes, work out your suppliers and costs, do a little more research, rope in local artisanal produce if possible and something may click.
As for me, I have experience in the food business for more than a decade and run an online store in Switzerland for Indian groceries www.swissrasoi.com Have tried a few things off and on so let me know if I can help in any way
Good luck and keep the sharing ideas. Don't give up!
P.S- If you venture into the food business segment, you will need to first notify the SCAV (Service de la consommation et des affaires vétérinaires) or the competent authority in your canton.
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  #37  
Old 11.10.2017, 10:23
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Re: business idea / surprise food boxes

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Well maybe I should start from the beginning. At first our main idea and targeted customer segment were swiss expats living abroad who have difficulties finding swiss products abroad or suffer from "homesickness" or maybe just want to experience a little bit "Swissness" abroad.
I think this idea will have some success with swiss living abroad, because they love their products.
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Old 11.10.2017, 10:32
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Re: business idea / surprise food boxes

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Well maybe I should start from the beginning. At first our main idea and targeted customer segment were swiss expats living abroad who have difficulties finding swiss products abroad or suffer from "homesickness" or maybe just want to experience a little bit "Swissness" abroad.

Then we have been brainstorming today and thought maybe this model is also suitable for foreigners living in Switzerland that they recieve the possibilities to try "new food" which they probably would never buy in a shop. And that's why I am here now.

On the other hand, imagine a mentioned service above with goods from your home country. Would you be interested in recieving a monthly package with food supplies from your country of origin?
I think the regularity would put people off. It's nice to receive a food parcel from home now and again but to be locked into a monthly commitment, it would lose its charm very quickly.

Also, you would need to research what you can and cannot export to different countries. For example, I have tried to send various Swiss products to friends who moved back to the US but they were stopped at the border and never got through.
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  #39  
Old 11.10.2017, 10:37
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Re: business idea / surprise food boxes

Generally said, do some more research, also on logistics, how to finance your business, taxes, customs etc etc
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  #40  
Old 11.10.2017, 10:51
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Re: business idea / surprise food boxes

The only box of food I have tried to find & couldn't was to send to my sister who is below the poverty line & should have gone to get food stamps/food bank but was too proud to do so & would rather starve than admit she needed help. I wanted to send her a BASIC basket of essentials for a week, reasonably priced, even shop brand budget type meals, toothbrush/toothpaste/shower gel. All I could find were overpriced tarty foods. This would also work for parents to send to students or their offspring in the army depending on where they are based (in Ticino they are well fed ). It would certainly not be a monthly commitment idea but a suprise necessity thing as & when.
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