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Old 28.11.2020, 13:25
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Funeral Business Advert

I just noticed this today. It is an advertising screen outside an undertaker/funeral director here today.
Their selling point is that they provide services to the hospital here (actually there is only about 100m between the two "businesses").



Naturally, it will be of comfort to the patients at the hospital that, even in the event that their treatment doesn't go as planned, they will still be in good hands.

Of course, the reality is that a hospital will have such arrangements with funeral businesses and, no doubt, there will be commissions available for referring "customers". Unusual is only that it is the stuff of advertisements.

I'm actually curious to see how long this advertisement lasts in its current form.
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Old 28.11.2020, 13:42
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Re: Funeral Business Advert

What? Do you mean you havenít already made these arrangements? Much better to do that when you donít need them. And carry a card in your wallet.
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Old 28.11.2020, 14:05
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Re: Funeral Business Advert

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I just noticed this today. It is an advertising screen outside an undertaker/funeral director here today.
Their selling point is that they provide services to the hospital here (actually there is only about 100m between the two "businesses").



Naturally, it will be of comfort to the patients at the hospital that, even in the event that their treatment doesn't go as planned, they will still be in good hands.

Of course, the reality is that a hospital will have such arrangements with funeral businesses and, no doubt, there will be commissions available for referring "customers". Unusual is only that it is the stuff of advertisements.

I'm actually curious to see how long this advertisement lasts in its current form.
Ok former nurse here, even did a stint at STS......

Actually, arrangements only come into play when the deceased has no relatives left who will take charge and no commission was/is paid!!
Other than that, it was always the family who decided which undertaker to use.
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Old 28.11.2020, 14:42
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Re: Funeral Business Advert

I don't have a problem with them being situated where they are. As the thread title says, it's a business first and foremost and as long as they're not making light of grief -- and they don't seem to be -- then good luck to them. Marketing is just as important to them as it is to any business.

There is a bit of scope for humour in the undertaking business -- certainly in the UK, anyway. I've seen a football fanzine that carries a full-page advert for a local undertakers who offer 20% discount for fans of the club. The ad title? "Rangers til I die" -- a chant that the fans sing.
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Old 28.11.2020, 16:22
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Re: Funeral Business Advert

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Of course, the reality is that a hospital will have such arrangements with funeral businesses and, no doubt, there will be commissions available for referring "customers".
And this is based on what exactly? Actual facts or just an opinion?
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Old 28.11.2020, 16:24
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Re: Funeral Business Advert

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I don't have a problem with them being situated where they are. As the thread title says, it's a business first and foremost and as long as they're not making light of grief -- and they don't seem to be -- then good luck to them. Marketing is just as important to them as it is to any business.
. . .
I don't have a problem with it either. However, the hospital may consider it an image problem.
It would be like the ETA SA, manufacturer of also cheap watch movements, openly acknowledging, for adverting purpose, that it had Rolex, Jaeger-LeCoultre, IWC etc. among their clients. Some brand images could possibly be damaged.
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Old 28.11.2020, 16:44
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Re: Funeral Business Advert

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And this is based on what exactly? Actual facts or just an opinion?
Oh really! You need an example to be shown to you of an "arrangement" between medical staff and funeral undertakers ?

Well, it is quite grim, but there is this:

https://www.thelancet.com/journals/l...254-2/fulltext

TLDR; then just paragraph 5

If you still need some more examples, then fell free to use Google or the search engine of your choice.
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Old 28.11.2020, 16:46
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Re: Funeral Business Advert

Undertakers in the UK have issued profit warnings, in-spite of the extra deaths they were unable to 'up sell' lots of limousines & expensive caskets due to limitations on funerals. They also have a poor outlook as quite a few of next years customers arrived this year.
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