For all of us who have come home late after a few and become mesmerized by the cervela promi Swissquiz moderators, and suddenly realized they've watched half an hour (come on admit it you have too) - what is the deal?!?

Are people actually dumb enough to call in or are the calls staged? They have these weird, ambiguous contests lately for thousands of francs and no way to guess. It looks like a scam to me, but knowing how big the Swiss are on respecting the law I'm surprised if it is a scam its allowed to continue.

Anyone know the inside story?