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Old 25.02.2011, 05:49
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Where is the best job market for a marketing graduate in Switzerland?

Hello,

I am currently a student of University at Chicago. I am going to be graduating in May with a BA in marketing. I am also a EU citizen (Poland- from April the same treatment as citizens of Austria,Germany etc)
I want to move to Switzerland in June 2011, however I do not speak German, French or Italian. I understand a lot of German and I am learning it, but I still have a long way to go for the language to be good. Of course, my English and Polish are perfect :-)
Where do you suggest that I move in Switzerland in order to have the best chances of finding an English speaking Job? I do have experience. I am looking to jump-start my career, mostly an entry level position.
I was thinking of Zurich, because it's the German part and Geneva- a home to a lot of corporations or Lugano - just a pretty place to be..

By the way, what's the job market in Switzerland currently? Is there a lot of competition? What are the hot industries?

I will take all sugestions and appreaciate your help. Where are my best chances?

Thank you for taking your time and helping a student.
Good karma will come back to you..

Thanks
Kasia
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  #2  
Old 25.02.2011, 08:20
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Re: Where is the best job market for a marketing graduate in Switzerland?

Sweetheart, if you really want answers to all these questions, try the search function as you're asking far too much here for a first post.
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Old 27.02.2011, 00:01
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Re: Where is the best job market for a marketing graduate in Switzerland?

Let me clarify. I just have one question. I wanted to be clear that is why the post was so long. I have also searched this forum and did not find answers relating to the marketing field.

Where are my best chances of finding an English speaking job in the marketing field? Geneva, Zurich, Lugano or...?
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Old 27.02.2011, 00:07
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Re: Where is the best job market for a marketing graduate in Switzerland?

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Let me clarify. I just have one question. I wanted to be clear that is why the post was so long. I have also searched this forum and did not find answers relating to the marketing field.

Where are my best chances of finding an English speaking job in the marketing field? Geneva, Zurich, Lugano or...?
Not very high. They are sought after jobs and people who get them usualy speak at least one of the national languages fluently in addition to english.

Saying this, you may strike lucky
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Old 28.02.2011, 00:37
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Re: Where is the best job market for a marketing graduate in Switzerland?

We're based in Geneva and the market for communications/marketing positions is definitely picking up. There are plenty of European Headquarters here too which means that I think the fact that you are English mother tongue would outweigh any second language inadequacies in many positions. The right candidate for an english speaking job would almost certainly get the position in a multinational where a promise on your part to pick up language training once you're here can take place. I know P&G, JTI and Polo Ralph Lauren are all recruiting in marketing here right now. Try look on www.jobup.ch
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Old 28.02.2011, 03:58
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Re: Where is the best job market for a marketing graduate in Switzerland?

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We're based in Geneva and the market for communications/marketing positions is definitely picking up. There are plenty of European Headquarters here too which means that I think the fact that you are English mother tongue would outweigh any second language inadequacies in many positions. The right candidate for an english speaking job would almost certainly get the position in a multinational where a promise on your part to pick up language training once you're here can take place. I know P&G, JTI and Polo Ralph Lauren are all recruiting in marketing here right now. Try look on www.jobup.ch
Thank You. I would love to work for Polo Ralph but the positions best suiting me require German as well. I wish I could speed up the process of learning :-)

But I will look into them in more detail.
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Old 28.02.2011, 08:37
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Re: Where is the best job market for a marketing graduate in Switzerland?

A lot of English-only speakers get jobs in Switzerland. As with finding a job anywhere, it's all about persistence, having something to offer needed by employers, and presenting your case properly. Sign up with as many agencies as you can, put together a good CV, and sell yourself.

Speaking Polish could well be a plus point. Why not target Polish companies with offices in Switzerland, or companies here with business interests in Poland?
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Old 28.02.2011, 08:55
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Re: Where is the best job market for a marketing graduate in Switzerland?

Just be aware of the fact that 'everyone' wants to do marketing and that most people you will be competing with speak at least three languages (including English) and have done a Masters. A highly qualified friend of mine was looking for a job for eight months, despite having a great CV, work experience, speaking excellent English, French and Spanish next to his native Serbo-Croat and German AND a naturally charming and confident manner. Don't come without a plan B is all I can say and don't expect a great salary at entry level because some crazies are now offering to work for free just to get a foot in the industry door...
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Old 28.02.2011, 10:44
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Re: Where is the best job market for a marketing graduate in Switzerland?

I am going to be hard with you, just so that you don't waste anymore time.

You are still a student and believe you can get a job here with no knowledge of foreign languages.

Get 10 years relevant good experience first and learn German to a good proficiency. Then ask your question again.

Here are many good jobs http://www.jobs.ch/en/
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Old 28.02.2011, 11:59
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Re: Where is the best job market for a marketing graduate in Switzerland?

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Hello,

I am currently a student of University at Chicago. I am going to be graduating in May with a BA in marketing. I am also a EU citizen (Poland- from April the same treatment as citizens of Austria,Germany etc)
I want to move to Switzerland in June 2011, however I do not speak German, French or Italian. I understand a lot of German and I am learning it, but I still have a long way to go for the language to be good. Of course, my English and Polish are perfect :-)
Where do you suggest that I move in Switzerland in order to have the best chances of finding an English speaking Job? I do have experience. I am looking to jump-start my career, mostly an entry level position.
I was thinking of Zurich, because it's the German part and Geneva- a home to a lot of corporations or Lugano - just a pretty place to be..

By the way, what's the job market in Switzerland currently? Is there a lot of competition? What are the hot industries?

I will take all sugestions and appreaciate your help. Where are my best chances?

Thank you for taking your time and helping a student.
Good karma will come back to you..

Thanks
Kasia
For English speaking jobs, your best bet is Zürich followed by Basel IMHO.

Keep learning German. Do you have a work permit for the US? It might
be worthwhile to get a bit of experience in the US before coming here.
Two years experience would make you more marketable and you could
learn German in the meantime.
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Old 28.02.2011, 12:30
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Re: Where is the best job market for a marketing graduate in Switzerland?

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Where do you suggest that I move in Switzerland in order to have the best chances of finding an English speaking Job? I do have experience. I am looking to jump-start my career, mostly an entry level position.
I am sure you would want to hear a more positive answer. But the truth is: Nowhere. There is no place in Switzerland that will give you much love for being an English speaker, especially not in marketing. As a marketer, you need to communicate a lot. So if you do anything on a Swiss market, you will need to speak the language. Or how do you plan to analyze a market if you cannot read publications written on it? How to you analyze the competition if you cannot read their website? The list is endless.

But let's make this more fun. I am sure you know the following picture:



Let's do it for the Swiss marketing-job market:
- Rivalry among existing competitors: The market in Switzerland is saturated. While there are never enough Swiss IT developers or similar, there have always been enough Swiss who would like to work in marketing (while most of the ones I talked to actually didn't really know what marketing is...).
- Threat of new entrants: Very high. Immigration into Switzerland is popular among well educated people, a lot of them recent graduates. The largest group of immigrants in Zurich are German, they have a competitive advantage over you.
- Threat of substitutes: Very high. Many people with technical or other undergraduate degrees do some postgraduate education in marketing and will then compete with you... there have never been more people doing an MBA than right now, mainly because they got fired two years ago. They will compete with you in the coming year.
Swiss companies I worked at actually preferred for lower level jobs a different type of substitute to a marketing graduate - as you said, you want to kick start your career. So you will not stay very long in your first job. Employers do generally prefer people staying in their job as long as possible, ideally never asking for a raise So the much better alternative to you is to take somebody who did not go to a university but after his three year apprenticeship did a non-academic but therefore very hands-on local "marketing planner" course instead.

And don't get me started on the bargaining power of employers... if they receive hundreds of applications, it is obviously relatively high.

I do not want to discourage you, but realisticly speaking is the Swiss job market not exactly waiting for you. Therefore you should expect it to be not that easy to find a good job.

You have probably seen this one as well:


Which generic strategy would fit you? (Little hint: I for one try to avoid anything with "cost leadership" when it comes to people that should pay my salary...) You either need to differentiato yourself - for example with some very good references through internships - or you need to focus on something specific and your knowledge gives you and advantage....
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