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  #161  
Old 20.11.2015, 13:32
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Re: Fish and Chips in Basel. At last.

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Seems like Tramways is no more, went there the other night and it looked all packed up inside
Yeah, it's a long-ish story but basically the owners have now learnt that if you do absolutely no marketing or advertising, it doesn't matter how good your product is or how much you spend on equipment and sourcing the best ingredients, AdrianLondon and his EF and Facebook plugs aren't enough to keep you in business.

As grumpygrapefruit would say: one needs to sell to the locals. You won't get rich just selling to expats (I'll add: unless you're a dodgy financial adviser).
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  #162  
Old 20.11.2015, 19:36
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Re: Fish and Chips in Basel. At last.

I went there just now, hoping to get a bellyful of fried goodness, and it was shut tight. It looks like it has indeed closed down. Shame.

It was unfortunate timing, as well as less than great marketing. It opened (late) at the end of the winter, right before a long, hot summer and a mild autumn. I do enjoy fish and chips when in the warmer months sometimes, but they're best when it's cold. I suspect Swiss folks would have been more open to going there in the winter too.
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  #163  
Old 21.11.2015, 13:18
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Re: Fish and Chips in Basel. At last.

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Yeah, it's a long-ish story but basically the owners have now learnt that if you do absolutely no marketing or advertising, it doesn't matter how good your product is or how much you spend on equipment and sourcing the best ingredients, AdrianLondon and his EF and Facebook plugs aren't enough to keep you in business.

As grumpygrapefruit would say: one needs to sell to the locals. You won't get rich just selling to expats (I'll add: unless you're a dodgy financial adviser).
Plus.. moaning 'perfectionists' spreading high handed, self important, 'criticism' that put people off.
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  #164  
Old 21.11.2015, 13:27
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Re: Fish and Chips in Basel. At last.

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Plus.. moaning 'perfectionists' spreading high handed, self important, 'criticism' that put people off.
A few people had a bad meal - usually at around 1am after they'd left one of the bars nearby. Their comments got swamped in positive ones, so I doubt that's an issue otherwise the world would be littered in failed businesses as soon as they got a bad tripadvisor or yelp review.
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  #165  
Old 24.01.2016, 20:15
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Re: Fish and Chips in Basel. At last.

Some good news: Tramways appears to have re-opened. I went past there on the tram today, and the lights were on, a guy was working in there, and the tables and chairs were arranged outside. Not quite sure what's going on business-wise, but I am not complaining.
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  #166  
Old 24.01.2016, 20:17
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Re: Fish and Chips in Basel. At last.

The premises are leased on a long-term very cheap deal (so I've been told) by the owners of the kebab place a couple of doors further down.

They've opened it as another fast-food place but no fish & chips.
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  #167  
Old 24.01.2016, 20:28
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Re: Fish and Chips in Basel. At last.

Was told that Tapadera (http://tapadera.ch/en/restaurant-tapadera) do a buffet for CHF29 ... think it's an "all-you-can-eat" and not sure if it's every day or just Fridays.

Any feedback on this?

Apparently last Friday it was all seafood, so if you can't get your weekly "ocean fix" at Tramways, perhaps this is an alternative.
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  #168  
Old 25.01.2016, 22:10
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Re: Fish and Chips in Basel. At last.

@SwissMorgs - thanks for the idea. but I was jonesing for some proper fish and chips :-)

@AdrianLondon: You are very well informed! That's a damn shame that it's just another kebab place now. Did you hear any more from them what the reasons were for closing/repositioning? Was trade really so slow?
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  #169  
Old 25.01.2016, 22:37
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Re: Fish and Chips in Basel. At last.

No idea. From my viewpoint it looked like they invested loads of money (proper equipment, deals with Irish suppliers for the potatoes, English then Scandinavian for the fish) then immediately lost interest.

No marketing/advertising, the outside of the place didn't really advertise what they did, the sun-blind covered most of the window lettering anyway, and an inside set of tables which didn't look particularly inviting. Worse, when the slightly drunken Paddys crowd stumbled in late at night, the manager wasn't there and the people serving were from the kebab shop and didn't know what fish&chips really entailed. They cooked all the fish as soon as their shift started and hence served it having been under hot lights for ages; same with some of the chips which they then replenished with fries from the kebab shop.

The manager said they had no support at all from the owners who weren't really interested in how the business did.

They opened at the end of Winter, ran through a very hot summer, then closed down just before Winter again.

Such a confusing way to run a business that some people have wondered if it was more of a tax dodge than a real attempt at a business. But why then go to all the effort of sourcing very good ingredients, proper equipment and, for under 15 CHF, serve really brilliant fish & chips when they were on form? I really don't get it.
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  #170  
Old 25.01.2016, 22:46
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Re: Fish and Chips in Basel. At last.

I'm tellin ya... in 5 years time that place will have attained mythical status...
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  #171  
Old 29.01.2016, 14:59
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Re: Fish and Chips in Basel. At last.

Fingers crossed it's near us
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  #172  
Old 29.01.2016, 15:35
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Re: Fish and Chips in Basel. At last.

Tramways made waves in the expat community in Basel when it opened. I don't know if this makes me an unneccessarily whingeing perfectionist but I went to tramways for fish & chips once with a friend and it was on a par with many sad and average chippies in the UK. I guess you could say it was authentic. When they don't get much business you get the feeling that the food has been sat there for ages. It wasn't bad but it wasn't good either. I never went back. My girlfriend wouldn't even step into the place claiming it stank of old oil and looked grubby.
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Old 29.01.2016, 15:51
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Re: Fish and Chips in Basel. At last.

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Tramways made waves in the expat community in Basel when it opened. I don't know if this makes me an unneccessarily whingeing perfectionist but I went to tramways for fish & chips once with a friend and it was on a par with many sad and average chippies in the UK. I guess you could say it was authentic. When they don't get much business you get the feeling that the food has been sat there for ages. It wasn't bad but it wasn't good either. I never went back. My girlfriend wouldn't even step into the place claiming it stank of old oil and looked grubby.
That would be devastating - we've a few pseudo fish fast food take-away chain places in ZH which I've tried a few times over the years (always hoping for better quality), but have been pretty disgusting taste-wise.

There are some terrific pubs here which serve great fish 'n chips in a basket - but it's really not the same as a really good wrapped-up British take-away.
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  #174  
Old 29.01.2016, 15:57
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Re: Fish and Chips in Basel. At last.

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Tramways made waves in the expat community in Basel when it opened. I don't know if this makes me an unneccessarily whingeing perfectionist but I went to tramways for fish & chips once with a friend and it was on a par with many sad and average chippies in the UK. I guess you could say it was authentic. When they don't get much business you get the feeling that the food has been sat there for ages. It wasn't bad but it wasn't good either. I never went back. My girlfriend wouldn't even step into the place claiming it stank of old oil and looked grubby.
Other people I know made the same complaint.

It was when the manager they hired wasn't on shift/duty. When they were there, it was cooked to order and really top quality. Luckily, I knew the manager well enough to find out when they were working before I'd go.

But yes, when you only have one product and occasionally screw it up, you quickly lose customers.
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  #175  
Old 29.01.2016, 23:05
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Re: Fish and Chips in Basel. At last.

@AdrianLondon - thanks for sharing the info you gleaned.

It really is confusing. And a shame. I think they could have been successful if they'd gone about it the right way. It seems odd to go to all the trouble of sourcing authentic equipment and food, only to mess up on the marketing and the quality control of the end product.

I can't really complain myself. I went 7-8 times and only once was it "meh" - the rest of the times it was enjoyable, and certainly good enough to fulfill my fish and chip cravings.

I guess I'll have to focus my cravings on other things now - like the Dunkin Donuts that was supposed to open up opposite Manor before Herbstmesse...
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  #176  
Old 30.01.2016, 01:10
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Re: Fish and Chips in Basel. At last.

Or what about this ... http://www.thelocal.ch/20160125/kfc-...in-switzerland
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  #177  
Old 31.01.2016, 11:26
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Re: Fish and Chips in Basel. At last.

Haha, yes. Looks like 2016 will be a good year for artery-clogging goodness :-)

BTW, I went past the Dunkin location yesterday. It now has advertising up, saying it'll open "soon".
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Old 01.02.2016, 23:57
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Re: Fish and Chips in Basel. At last.

Wow thats so great - I do miss English fish and chips and now you have found one thats amazing. in my home town we have a fish and chip shop which has won award for the most chunky crispy chips you could imagine with succulent white flaky chips.
Im looking forward to trying these fish and chips.

Thank you for the info
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  #179  
Old 02.02.2016, 00:22
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Re: Fish and Chips in Basel. At last.

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Wow thats so great
It started off great, but if you'd waded through to the end of the thread you'd realise that the business lasted less than a year before closing down.
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