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Old 23.11.2012, 10:21
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Any point advertising in "Amtsblatt" (Zug) for English-speaking business?

I am an English-speaking psychologist and I am developing my practice (in Zug). I speak conversational German, but would only be able to actually work through English. I was advised by colleagues (Swiss) to advertise in the Amtsblatt, a Zug-based weekly ads newspaper. But is there any point? Would English-only-speakers here ever buy it when looking for English-language services?

Last edited by jfl; 23.11.2012 at 10:22. Reason: Forgot something
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Old 23.11.2012, 10:27
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Re: Any point advertising in "Amtsblatt" (Zug) for English-speaking business?

If your business is only for english speakers then i would advise against the amslatt and also the zug newspapers. There are few english magazines/papers and blogs etc which will be better suited for you to reach your target demographic.

There is no harm trying though. Its pretty cheap to advertise in the amsblatt, so perhaps run an ad for 2 weeks and see if it works.


Probably spending money to ensure that your website comes up first when searching on google etc... would be better.

cheers
SC
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Old 23.11.2012, 10:42
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Re: Any point advertising in "Amtsblatt" (Zug) for English-speaking business?

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Probably spending money to ensure that your website comes up first when searching on google etc...
This exactly.

When looking for professional services I always first look online - especially if looking for an english-speaking professional. I want to know far more about the person and services provided than a newspaper ad could convey.


You might also consider advertising in the various expat clubs newsletters. (Zug International Women's Club, International Men's Club of Zug, Zürich International Women's Association, the American Women's Club of Zürich - the ZH clubs also have members from Zug - etc.)

Good luck!
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