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  #481  
Old 30.04.2019, 14:36
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Re: KFC in Switzerland?

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Not so much about competition as saturation. Zurich's not alone, though. The pile-em-in-then-get-em-out snacky type restaurants seem to be the main money spinner in most airports. Most people are rushing through so are drawn to a quick solution for food.
The effect of competition doesn't actually work like that but never mind.
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  #482  
Old 30.04.2019, 14:43
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Re: KFC in Switzerland?

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The effect of competition doesn't actually work like that but never mind.
Well then I don't know what point you were trying to make. I pointed out that there was an over supply of restaurants at the airport but you seem to think that constitutes competition.

Yes, that's fine, competition is good but given that the patronage is mostly made up of people rushing through, does it really matter? Who is going to sit down for a 7 course meal when they've got just 40 minutes to get through security and get to the gate, when they could just grab a couple of chicken wings and a carton of chips?
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  #483  
Old 30.04.2019, 14:49
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Re: KFC in Switzerland?

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Well then I don't know what point you were trying to make. I pointed out that there was an over supply of restaurants at the airport but you seem to think that constitutes competition.
If there was only one restaurant, there would be no competition.

If there were twenty, and a few were really bad, the bad ones probably wouldn't survive.

I agree that an airport has a bit of a captive audience but still, unless there aren't enough restaurants to feed the passengers (and according to you, it's at saturation point so there are), then the bad ones will be forced to close.

(There are other factors at play in an airport such as the prestige in a chain having a branch there).

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Yes, that's fine, competition is good but given that the patronage is mostly made up of people rushing through, Who is going to sit down for a 7 course meal when they've got just 40 minutes to get through security and get to the gate, when they could just grab a couple of chicken wings and a carton of chips?
Who wrote anything about 7 course meals?
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  #484  
Old 30.04.2019, 15:34
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Re: KFC in Switzerland?

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I agree that an airport has a bit of a captive audience but still, unless there aren't enough restaurants to feed the passengers (and according to you, it's at saturation point so there are), then the bad ones will be forced to close.


Airports not only have captive audioences, but a high proportion of first-time or rare customers. So even if most customers go away feeling they got a bad deal, there will probably always be fresh punters in sufficient supply. So if there is any place where poor resturants can sustainably rake in good money, it is probably going to be in an airport.
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  #485  
Old 30.04.2019, 16:35
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Re: KFC in Switzerland?

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Airports not only have captive audioences, but a high proportion of first-time or rare customers. So even if most customers go away feeling they got a bad deal, there will probably always be fresh punters in sufficient supply. So if there is any place where poor resturants can sustainably rake in good money, it is probably going to be in an airport.
Yes, I was going to mention that too but I thought it was clear from a 'captive audience' perspective.

However, there's still a point where, if supply of meals exceeds demand, some restaurants will either close or operate at a loss (I did mention that may occur in a setting like an airport). In this respect, it doesn't matter whether a restaurant is bad or not and whether people are visiting them for the first time as people will not eat three meals instead of one simply because of more restaurants.

Outside of an airport or similar environment, it's less complicated, restaurants will either have to close, up their game to draw in new customers (or get return visits) by improving some aspect of their operation such as the quality of the food or change the type of food, or open on a Monday night, etc etc.

Of course, they could just carry on and wait for the population size to increase to maintain their market share.

The market in Switzerland is pretty unique in some respects though (imo) - people do often say there are enough restaurants already, they don't want any more different ones and they're simply more resistant to change.*

*I'm not saying this is a bad thing - at least it's great news for any existing, mediocre restaurants.
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  #486  
Old 30.04.2019, 16:57
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Re: KFC in Switzerland?

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Yes, I was going to mention that too but I thought it was clear from a 'captive audience' perspective.

However, there's still a point where, if supply of meals exceeds demand, some restaurants will either close or operate at a loss (I did mention that may occur in a setting like an airport). In this respect, it doesn't matter whether a restaurant is bad or not and whether people are visiting them for the first time as people will not eat three meals instead of one simply because of more restaurants.

Outside of an airport or similar environment, it's less complicated, restaurants will either have to close, up their game to draw in new customers (or get return visits) by improving some aspect of their operation such as the quality of the food or change the type of food, or open on a Monday night, etc etc.

Of course, they could just carry on and wait for the population size to increase to maintain their market share.

The market in Switzerland is pretty unique in some respects though (imo) - people do often say there are enough restaurants already, they don't want any more different ones and they're simply more resistant to change.*

*I'm not saying this is a bad thing - at least it's great news for any existing, mediocre restaurants.
Not sure how all of this relates to the thread "KFC in Switzerland"

KFC is forced to sell from a menu range set out globally and can't close on Mondays.

The fact it's in or out of an airport matters not.

The comments in 20Minuten seem evenly split on whether it's a good or a bad thing.
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  #487  
Old 30.04.2019, 17:00
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Re: KFC in Switzerland?

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Not sure how all of this relates to the thread "KFC in Switzerland"

KFC is forced to sell from a menu range set out globally and can't close on Mondays.

The fact it's in or out of an airport matters not.

The comments in 20Minuten seem evenly split on whether it's a good or a bad thing.
People can chose to go there or not. Why they do, or do not (and whether KFC will succeed this time) raises a few interesting (IMO) points.

Feel free to discuss, or not. Your choice.
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  #488  
Old 30.04.2019, 17:01
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Re: KFC in Switzerland?

If I ever I get to open a restaurant in an airport, I will make it a Russian themed one and call it Bagdropov.

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  #489  
Old 30.04.2019, 17:08
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Re: KFC in Switzerland?

Back to the airport - I know there are lots of restaurants in the airport complex as a whole but are there more than about three air-side?

I can't recall seeing many.

I tend to check in, go through passport control and then try and find something to eat.
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  #490  
Old 30.04.2019, 18:05
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Re: KFC in Switzerland?

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Back to the airport - I know there are lots of restaurants in the airport complex as a whole but are there more than about three air-side?

I can't recall seeing many.

I tend to check in, go through passport control and then try and find something to eat.
Business travellers probably shuffle off into one of the business lounges where free food is available, courtesy of their airline.

At the other end of the spectrum, food on low-cost airlines is actually way cheaper than anything airside of an airport (and probably more choice too). So it's usually worth waiting.

So there is only a relatively narrow chunk in the middle market the remaining airside restaurants are competing for. I guess they have that segment fairly well covered (although personally I wouldn't mind a Thai or Indian-inspired buffet sort of place).
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  #491  
Old 30.04.2019, 18:24
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Re: KFC in Switzerland?

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I agree that an airport has a bit of a captive audience but still, unless there aren't enough restaurants to feed the passengers (and according to you, it's at saturation point so there are), then the bad ones will be forced to close.
It will be public side part of the Foodland in the Airportcenter/Check-in 3.

Other foods which you can have there: https://www.zurich-airport.com/servi...tring=foodland

Apart from a few passengers the other clients will be bored people which do not know what else they could do on Sundays apart from shopping at the airport and other activities https://www.zurich-airport.com/passe...at-the-airport.
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  #492  
Old 30.04.2019, 18:28
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Re: KFC in Switzerland?

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At the other end of the spectrum, food on low-cost airlines is actually way cheaper than anything airside of an airport (and probably more choice too). So it's usually worth waiting.
.
Not at somewhere like Luton where you can get loads of choices airside including relatively healthy options such as sushi at Wasabi.

Most things there are infinitely better, and cheaper, than the food on the airplanes themselves.
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  #493  
Old 30.04.2019, 19:04
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Re: KFC in Switzerland?

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people do often say there are enough restaurants already, they don't want any more different ones and they're simply more resistant to change.
Who are "they"?

Keep in mind - we talk about KFC. One can oppose these kind of fast food chains, with all their negative implications for human health and animal welfare, and still be in favor for more "diversity" in the restaurant landscape.
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  #494  
Old 30.04.2019, 19:31
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Re: KFC in Switzerland?

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Who are "they"?
A few of the commentators to the 20 min article and a few Swiss on here.

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Keep in mind - we talk about KFC. One can oppose these kind of fast food chains, with all their negative implications for human health and animal welfare, and still be in favor for more "diversity" in the restaurant landscape.
I agree. I don't eat there but ultimately Switzerland isn't a 'nanny state' so the people themselves can decide what the they want to eat.
(and generally I think they eat a lot more healthily than the average English person)
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  #495  
Old 30.05.2019, 16:16
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Re: KFC in Switzerland?

Pret and KFC both opening soon in Zurich airport... truly a sad day
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  #496  
Old 30.05.2019, 17:04
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Re: KFC in Switzerland?

One extra reason to fly through Zurich then
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Old 30.05.2019, 17:09
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Re: KFC in Switzerland?

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One extra reason to fly through Zurich then

Might meet up with LiB
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  #498  
Old 19.09.2019, 02:03
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Re: KFC in Switzerland?

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Just announced. KFC will open its largest CH restaurant in Lausanne (Flon area) in Spring 2019. They are taking over a location that Philip Morris had rented as a showcase for their new IQOS product (they pulled out due to opposition).

Total space of 900m2 over three floors. That is a lot of chicken!

Link (FR): https://www.24heures.ch/vaud-regions...story/22590922
Well they took a jolly long time, as it just opened last week, in September 2019, so hardly Spring!. We have been there twice this weekend. Impossible to get it. The queues are as long as at Mme. Tussaudís when we went there in 2010. We abandoned the outing. Weíve abandoned the KFC as well. Just donít wanna wait I hour for a piece of chicken that actually, one can make at home just as well.
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  #499  
Old 19.09.2019, 15:16
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Re: KFC in Switzerland?

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Pret and KFC both opening soon in Zurich airport... truly a sad day
Hmmm, Pret could have been good news if they sold what I call the "useless English sandwiches" but I found none of that on their website.

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I call them useless due to the bread used, which never gets one sated. Fine with me though as I love them.

No need to tell me I can make them myself. Somehow they're just not the same - might be a sentimental thing.

Then again, might be more the place to chose for your famous last meal?
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  #500  
Old 19.09.2019, 15:49
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Re: KFC in Switzerland?

People with these kinds of food allergies should take a minute of reflection and admit that at the current state of the convenience-food sector, it would be better to just prepare everything at home.


At least, if they want to live to retirement age.
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