http://www.bluewin.ch/fr/infos/econo...mer-ses-fi.htm

Google translate:

"Lidl Switzerland wants to get rid of its image as a discounter. The panels of bright color will disappear and the radius of fresh produce will be more generous. The total cost of the changes amounted to CHF 30 million, the company announced Friday.

Through this new concept, the retailer, located on the Swiss market since 2009, adapts to customer needs. It should enjoy more space and time when making purchases, says Lidl in a statement. With a new model of cash, customers will no longer have to hurry when packing groceries.

The panels of bright color will disappear in favor of a more homogeneous indication by type of product. The assortment of fresh products such as fruit, vegetables, bread and flowers, will now be located at the entrance to the shops and have a larger space. The 102 Swiss subsidiaries will be renovated by 2016."

Explains why they're enlarging the one in Courgevaux where we do our shopping. Looks like it's going to grow by around a quarter to a third bigger if they get permission to expand the building.

Does this mean that Aldi is winning the "discounting" war?

Aldi has been doing so for 40 years... LIDL is basically a slightly more expensive and slightly more crap version of ALDI, focusing on low income areas of German cities and a wide portfolio of cheap supplies for alcoholics.

Which one is which??? They all look the same to me.

Yes in Germany but not so much here. They are definitely listening to what people want and they have more local products including bio dairy.

The products that are crap are many the ones also on sale in the Germany Lidl branches.

I hope they don't copy Migros and become basically a shop that sells mainly the blandest food that to satisfy the blandest Swiss diet.

I quite like the fact that Lidl sells marinated anchovies, kangaroo, quail and other more interesting things.

Is that what the low-income Germans eat then?

Well now Lidl's going to look different.

I have just been into the renovated lidl at Binz in zurich. It seems way bigger although i dont think they have increased floor space. Its nice and i noticed a few more products including coconut fat (not bio) and chia seeds. My only complaint was it took me a long time to find nappies and eggs.

Yeah the Binz one looks more spacious as they have removed the view-obstructing shelves where the vegetables used to be. It's a good store.

Can't say ours is great. Instead of having chilled and frozen stuff close together we now have chilled on one side of the store and frozen on the other.

Despite my first post: lidl Switzerland is very different from the German original. Especially strong on vegetables, we buy most of ours at their Waedenswil store. Only thing I don't really like to buy there is meat.

Both are more honourable and dont rip you off like Migros or COOP

They obviously intend you to shop in an anti-clockwise direction. I suppose their thinking is that if you can't find it fresh, maybe frozen will do?

I visit Lidl in Courgevaux at least 3 times each week, I love their bread, and I find the vegetables & meat are good quality too, far better than those robbers Migros & Coop.

On Friday they offered green olives for home-made marinading, now when did you see that in Switzerland? -Never!

Lidl has the best lamb options of pretty much any Swiss supermarket. Lamb chops, lamb fillet, lamb neck steaks... all at significantly cheaper prices than Co-Op/Migros etc.

Their entrecote steaks aren't bad either. Or the chicken/turkey.

Wife was shopping in Lidl yesterday and she bought some fresh meat. Definitely quality and taste of chopped pork was delicious and comparable with Coop's and Migro's equivalent. Also significant taste buds difference between Germany's Kaufland. I rather go for the best from Lidl and Aldi instead of desperately seeking GrandPrix rip-offs deals in local Coop.

The only tangible difference between Aldi's and Lidl's, in terms of various products that I usually buy, is that the labels are not the same.

I shopped at Aldi in Bern for 4 years, and I would say that Lidl is far superior in the meat department, and I think even better than Coop or Migros.

It's amazing how much we are saving since we started shopping at Lidl (and Aldi, and Ottos). Mr. Aleydis is very happy with the meat we buy there. Ostrich stake Saturday, Ottos: toiletries are so much cheaper, I was gasping. I hope Lidl starts selling household items soon. And I will buy a Lidl plastic bag and where it proud the next time I go to Seefeld to get a haircut at Saleh.

The Times They Are a-Changin'

The "klein aber fein" campaign at Lidl is just great. Especially, I recommend the tomato sauce from Zuri.

sorry for bringing up this topic again but i think it is relevant:

https://www.tagesanzeiger.ch/zuerich...story/18821324

Lidl de luxe is in service at Zurich Fraumünsterpost.

If this is not moving up to the high street, I don't know what is.

Really curious about the public reaction to this move.

Exactly. We have several of each in and around Fribourg and I honestly couldn't tell you which is which.

Edit: oops, bit of a necro-quote, sorry

There'll be a new Lidl in Givisiez soon. Saw their shop sign at that new block they're building opposite Glasson Materieux. No opening date yet on Lidl's website though.

Not so far from us then. I wondered what the hell was going to go there.