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Old 16.02.2011, 05:56
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2D barcode scanning with smartphones

What are your thoughts about mobile marketing with QR-Codes, respectively, about the usage of QR-Codes by businesses and their clients (interactive responses)?

Do you have a code reader app in your phone, so that you are able to scan the codes?

I collect, study and apply all sorts of info about the 2D barcodes.

To be a bit more specific, this is the way/direction, I am going:
Text adverts, plus QR-Codes..., but let me hear, what you comment.
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Old 16.02.2011, 07:43
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Re: 2D barcode scanning with smartphones

What on earth are you proposing? Can it mean that in future I have to check my mobile phone every five minutes because a twat like you wants to sell me a holiday? I know that such marketing to my mobile phone would result in me changing my telecomm supplier as fast as possible!
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Old 16.02.2011, 08:47
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Re: 2D barcode scanning with smartphones

I understand your reaction and worries, but it is not like that (you wouldn't, and couldn't get spammed). You only can get the information on your mobile phone:

1.) If your mobile phone has an inbuilt camera.
2.) If you have installed a QR-Code reader application.
3.) if you take the trouble to scan, decode and read the the code.

Furthermore, a code might have info, you want to have (and which is why you would want to scan it), such as:

Text
Website URL
Telephone Number
SMS Message
Email Address
Email Message
Contact Details (VCARD):
Event (VCALENDAR):
Google Maps Location
Wifi Login (Android Only)
Paypal Buy Now Link
Social Media (Twitter, Facebook, etc.)
iTunes Link:
YouTube Video:
Video ID
OR
Video URL

The same codes are used by Swiss authorities (unimployment office, the unimployment insurance, on their forms, as well as by the Swiss Post, by the SBB, I think also, by the tax office, and a few others, who use a scanner.)
Now the codes are been widley used by the print media, who want to point you to the web media.

The codes are called "QR-Codes", that stand for "Quick Response Codes", because, when you scan and decode a code, you interact with the provider of the code. It is basically all about interacting upon provided encoded information (which is the QR-Code (open source), or Microsoft Tag).
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Old 16.02.2011, 10:43
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Re: 2D barcode scanning with smartphones

Let me guess: Next thing you'll read is something about RFID tags and then you'll be sharing 'innovative' ideas re their use.
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Old 16.02.2011, 11:24
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Re: 2D barcode scanning with smartphones

If it will be good for my businesses: Yes.

Shall I change my avatar against a shark image: You have got no fear....
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Old 16.02.2011, 11:31
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Re: 2D barcode scanning with smartphones

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If it will be good for my businesses: Yes.
You may want to start thinking about tailoring your ideas to your prospective clients. I read your other thread where you recommendend bar code marketing to the guy who runs a bike repair shop. Now, you can also recommend Salesforce.com as the CRM tool of choice to your Brocki round the corner - but it might not be a successful proposal to them.....
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Old 16.02.2011, 11:34
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Re: 2D barcode scanning with smartphones

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Do you have a code reader app in your phone, so that you are able to scan the codes?

Yes, I do. And I do use it to scan codes, mostly from trusted websites to link my phone to an app or web page.

I've never scanned a code from a advertising poster though. It would concern me that in doing so, I would be opening myself up to a stream of unwanted spam texts or emails.
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Old 16.02.2011, 11:39
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Re: 2D barcode scanning with smartphones

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Let me guess: Next thing you'll read is something about RFID tags and then you'll be sharing 'innovative' ideas re their use.
Yikes! Why so negative? He only asked a question.

QR-Codes are completely passive. You can scan them if you want, or ignore them if you don't.

Getting upset about them on an ad or media article is like getting upset because it also contains words.

FWIW, my phone doesn't have a QR app (I don't think - though the google app does something with barcodes) and I'm not bothered enough to seek one out.

I do like the idea though. I've seen them in magazines, on streetside advertising and even on a car door. If you're interested in the information then I guess a quick scan is simpler than writing down phone numbers or URLs. If I had a suitable app then I'd probably use it occasionally (much the same as I sometimes photograph an ad or wine bottle so I remember the URL or product name).
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Old 16.02.2011, 11:42
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Re: 2D barcode scanning with smartphones

@ xkcd:

Well, that is your personal opinion, and that is fine. I don't feel offended.

The thing is, that I know quite a lot about those codes. The usage of such codes, is only limited by ones imagination.

Let us say, that the bike repair man slaps a sticker, somewhere at the central station, with his encoded contact information. And people will definitely scan it. If they are not in need of such a repair service, then they will spread the word by mouth. Finally, a friend of a friend of the one who scanned the code, will bring his bike to the repair shop, for having a service.

That is called "low budget" marketing. It is very cheap. The codes are open source, and can be generated for free. They can even be scanned from a laptop or smart phone screen.

I can send you my blog link, if you want. All about the codes. Awesome.

@Glendyne:
You are right. However, if the code is on a Gucci or Armani poster, you won't expect any spam, but a decent website. If you decode a website URL on your smartphone, than it is the same, as if you google and click on a link. But spyware and malware, can crawl in anytime, if your OS is Windows, and your browser is also the one from Micorosoft. Android, with Linux, should be quite sure.

Last edited by alexgeneve; 16.02.2011 at 11:54.
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Old 16.02.2011, 12:00
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Re: 2D barcode scanning with smartphones

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Yikes! Why so negative? He only asked a question.

QR-Codes are completely passive. You can scan them if you want, or ignore them if you don't.

Getting upset about them on an ad or media article is like getting upset because it also contains words.

FWIW, my phone doesn't have a QR app (I don't think - though the google app does something with barcodes) and I'm not bothered enough to seek one out.

I do like the idea though. I've seen them in magazines, on streetside advertising and even on a car door. If you're interested in the information then I guess a quick scan is simpler than writing down phone numbers or URLs. If I had a suitable app then I'd probably use it occasionally (much the same as I sometimes photograph an ad or wine bottle so I remember the URL or product name).
Yes they are passive but I believe when you scan them you also pass a unique identifier from your phone. So presumably over time this gets matched up to build up a profile of your interests etc. So possibly in future when you scan the code for an online shop you get customised products offerred to you.
This happens today on the web. My wife was shocked when she logged into hotmail and all the ads around the site were for exact things she had viewed online on john lewis website previously.
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Old 16.02.2011, 12:03
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Re: 2D barcode scanning with smartphones

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Let us say, that the bike repair man slaps a sticker, somewhere at the central station, with his encoded contact information. And people will definitely scan it. If they are not in need of such a repair service, then they will spread the word by mouth. Finally, a friend of a friend of the one who scanned the code, will bring his bike to the repair shop, for having a service.
That is... optimistic.

First of all, I wouldn't walk around scanning codes for the fun of it; would want some indication of what the code pertains to. So you'd need a poster: BIKE SHOP OERLIKON and then your square barcode underneath it. Then if I needed a bike repair shop, or expected to need one soon, I might scan it. Otherwise I would simply ignore, just as I would any other, non-2D-barcode advertising that didn't interest me.

Secondly, if I did scan it, I wouldn't immediately go off and tell all my friends, let alone enlist them to tell all their friends. A bike shop is not that revolutionary an idea. I bet you all my friends either know a bike shop already, or could find one in the phone book if they really needed to.

Thirdly, if a friend ever did ask me for a recommendation, I would tell them the name of a place I have used - not some random place whose barcode I scanned in a train station once. In other words, it would be plain ordinary word-of-mouth, not Super 2D-Barcode-Enhanced word of mouth.
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Old 16.02.2011, 12:07
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Re: 2D barcode scanning with smartphones

This is the one for englishforum.ch - See the little swiss cross in there?
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Old 17.02.2011, 04:49
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Re: 2D barcode scanning with smartphones

Shortening the website URL with www.bit.ly, and then generating the code with http://www.qrstuff.com, gives a smaller and lighter code:
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Old 17.02.2011, 04:57
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Re: 2D barcode scanning with smartphones

Whereas the unshortened URL, and without eliminating the foreward slash, would result in about the same code structures, as you previously posted:
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Old 17.02.2011, 05:30
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Re: 2D barcode scanning with smartphones

And here is the customised code for the englishforum.ch:
(If you like it, please visit my Facebook page, and clike "Like", on the article.
http://www.facebook.com/profile.php?id=1483480179 Furthermor, you can also tweet me @telcommerce. To learn more about QR-Codes, visit my blog at http://in-telinside.blogspot.com/.)
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Last edited by alexgeneve; 17.02.2011 at 08:19.
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