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Old 24.03.2011, 14:17
Bertrand - Geneva
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Georges Baumgartner, French-Swiss radio, Tokyo

Not sure where to put this, so here we go.....

" Georges Baumgartner, Radio suisse romande, Tokyo. " The signature of the Jura journalist settled in Japan for thirty years is henceforth cult. And more since the tragic events arisen two weeks ago. For the occasion, the fribourgeoise company Graphein has brought out on Tuesday the version in Japanese of its famous T-shirt. And, in a spirit of solidarity, the co-directors, Samuel Adam and Jean Mauron, put back the completeness of profits in the Chain of the Happiness. (Chaîne du Bonheur)

" We were not bad sought last week, but we did not want to give the impression to take advantage of what takes place in Japan, explains Jean Mauron. Nevertheless, with the young buzz around the journalist, we would have been able to make money boostant the sales of our original T-shirt there. " But it is not clearly the kind of the Fribourgeois.

Then, how answer the demand without having the venal air ? " It is there that our graphic designer, Victor Ramalho, came on stage and gave us the idea ", answers Jean Mauron. Still it was necessary to put into practice. Difficult mission seen which nobody in the company fribourgeoise does not speak nor writes Japanese … " Our graphic designer asked one of his friends, who is Japanese, to make us the translation ", explains the co-director.

For "Tokyo", it is about the official ideogram of the capital. The writing of "French-Swiss radio" is, as for it, phonetics because it is the name which does not exist as such in Japanese. " And for " Georges Baumgartner ", the friend looked how at the Japanese press wrote his name ", adds Samuel Adam. Small anecdote and wink of eye to the Jura journalist, the two of the pictograms used for "Georges" represent a face which smiles!

130 copies sold in two days
Since Tuesday, the famous journalistic signature is thus available in Japanese, for 44 francs on the web site of Graphein ( www.graphein-factory.ch ). According to the model, between 25 and 30 francs are paid in favour of the stricken Japanese population. " In two days, we have already sold 130, of which one in England and two in France, adds Jean Mauron. It beats downright all our records of sale. "

It is also their way to express their solidarity in most tokyoïte of the Inhabitants of the Jura Mountains. " We wish him good courage in its mission of information and we hope that the situation will quickly improve in Japan ", they note. Moreover, their operation of solidarity is only punctual. As soon as the craze will be spent and that sales will be in loss of speed, they will stop producing the T-shirt.

On the other hand, the original version, in French, is available ad aeternam or at least for indefinite duration. But attention not to make a mistake: for this model, the profit of sales is not put back in the Chain of the Happiness. At its release in 2008, it made the success of the small firm, based four years earlier, which had then difficulty in becoming known. " The journalist took with the smile the release of our T-shirt and has never sought from agreement with us, explain the co-directors. He even sent us a photo of him the carrying. "

Since, more than 5000 copies travel worldwide. " It is so symbolic that Radio Canada, for which Georges Baumgartner also works, has just asked us to make them a similar model, underlines Jean Mauron. At the beginning, we did not want, but if it is for Japan, finally, why not. "


translated with Reverso and *corrected* by myself.
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