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Old 22.05.2011, 23:49
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Research help - building brand trust with Apple INC.

Hello Everyone


I am an MBA student at the University of Leicester, UK. My research is in the area of Brand Trust, specifically to understand how Apple store employees help to build trust in the Apple brand.

I'm looking for people who could fill in a survey and/or give me an interview after visiting the Apple store. I have piloted the survey and it it takes only 5 minutes to fill out (honest....I timed it! )

The survey is aimed at customers that have/will visited an Apple store in the months of May until June 15, 2011. Your visit must have included a dialogue with an Apple employee. The conversation should have been about solving a problem you had or getting product information.

I hope to find some of those 'Apple lovers' who can help me. Of course, I will provide a summary report to all who participate.

Please send me a pm if you are interested...

Anwar Hashmi
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Old 29.05.2011, 17:42
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Re: Research help - building brand trust with Apple INC.

Hello Everyone


I changed the timeframe for my survey, so now anyone who has visited the Apple store in the last year can fill it out.

Here is a direct link to the survey.


https://www.surveymonkey.com/s/KY3GVK9

Thank you
Anwar
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  #3  
Old 02.06.2011, 20:29
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Re: Research help - building brand trust with Apple INC.

Completed the survey! Done.
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