"Google will let publishers ask people who use ad-blockers to either enable advertising or make a payment to view content without ads.
"Funding Choices" will roll out first in North America, UK, Germany, Australia and New Zealand, Google said in a blog.
Google is also working on an ad-blocker of its own, which will function in its Chrome browser.
That will block specific adverts that do not meet Google's standards."
http://www.bbc.com/news/technology-40132519
In other words those publishers who don't pay Google enough. Loved this part:
"Google is part of the Coalition for Better Ads, a group which also includes News Corp, Facebook and Unilever, and is dedicated to "improving users' experience" of online advertising."
I've already improved my experience of online advertising - I have AdBlocker.
Now if anyone can tell me how to make those annoying autoplay videos autostopped instead I'd be very grateful.