No more Big Macs in EU

marton · #1 01.02.2019, 11:25

TGIF

McDonald’s lost its Big Mac trademark in the EU earlier this month,

	Quote:
	'Like a Big Mac But Juicier': Burger King renames sandwiches to troll McDonald's Burger King’s Swedish operation revamps its menus to feature sandwiches categorized as ‘Not Big Mac’s’, with such names as ‘Anything but a Big Mac’ and ‘Burger Big Mac Wished It Was’

Source

k_and_e · #2 01.02.2019, 11:37

I still don't understand the decision. Regardless your opinion of the Big Mac, it is probably the most iconic dish in the world.

#3 01.02.2019, 11:41

They seem to be inadvertently advertising McDonalds. No such thing as bad publicity, and all that...

Reminds me of a recent radio programme I was listening to where the guest was saying his mum refers to the "Dyson Hoover".

NotAllThere · #4 01.02.2019, 11:51

More of the story here https://www.theguardian.com/business...ttle-supermacs

greenmount · #5 01.02.2019, 11:57

I'm waiting for the anti-EU crowd to pop up on this thread any time soon.

curley · #6 01.02.2019, 12:21

<<The EUIPO, which is based in Alicante, Spain, ruled that McDonald’s had not proven genuine use of Big Mac, which it trademarked in 1996, as a burger or restaurant name.>>

Landers · #7 01.02.2019, 12:50

You know what they call a Big Mac in Spain?

#8 01.02.2019, 13:05

Royal with Cheese and Le Big Mac.

curley · #9 01.02.2019, 13:09

	Quote:
	Royal with Cheese and Le Big Mac.

That's France. This Europe thing is getting to you, huh?

#10 01.02.2019, 13:11

	Quote:	curley
	That's France. This Europe thing is getting to you, huh?

Thread title is No more Big Macs in EU. France is in the EU still, right?

curley · #11 01.02.2019, 13:14

	Quote:
	Thread title is No more Big Macs in EU. France is in the EU still, right?

I thought you replied to Landers.

Landers · #12 01.02.2019, 13:15

	Quote:
	Thread title is No more Big Macs in EU. France is in the EU still, right?

Spain, France - they all speak foreign innit.

Clocker · #13 01.02.2019, 13:22

Better news would have been no more McDonald's in EU surely?!

Landers · #14 01.02.2019, 13:32

Anyway it's not no more Big Macs it's no more Big Mac™s

Anyone remember McDowell's from Coming to America?

Belgianmum · #15 01.02.2019, 14:43

	Quote:	curley
	I thought you replied to Landers.

I always assume that unless a poster has quoted a specific post that they are making a general reply to the thread.

Clocker · #16 01.02.2019, 14:47

	Quote:	Belgianmum
	I always assume that unless a poster has quoted a specific post that they are making a general reply to the thread.

Sometimes though to avoid quoting, they may be replying to the post immediately preceding theirs. Of course this only works out if no one posts in the meantime.

Belgianmum · #17 01.02.2019, 14:54

	Quote:	Clocker
	Sometimes though to avoid quoting, they may simply be replying to the post immediately preceding theirs. Of course this only works out if no one posts in the meantime.

Exactly, which is why it is best to quote the post that you are actually replying to.
It avoids any misunderstandings.

Landers · #18 01.02.2019, 15:01

I had made a reference to Pulp fiction but changed it to Spain because of the Spanish reference in the post before. The guy picked up on that and quoted the line from the movie, which is in French. It's all good!

Medea Fleecestealer · #19 01.02.2019, 16:16

What the? How can McD's not have proven the use of Big Mac when they must sell hundreds of thousands of them every day of the year.

araqyl · #20 07.02.2019, 23:04

	Quote:	Medea Fleecestealer
	What the? How can McD's not have proven the use of Big Mac when they must sell hundreds of thousands of them every day of the year.

I guess the EU court just wanted to support the poor little Irish battlers in Supermac's. I've tried their burgers, they're good ...

I think the specific issue may have been with the Mighty Mac: