Go Back   English Forum Switzerland > Help & tips > Language corner  
Reply
 
Thread Tools Display Modes
  #1  
Old 12.01.2011, 14:36
flow23's Avatar
Forum Legend
 
Join Date: Mar 2007
Location: Zürich
Posts: 3,029
Groaned at 91 Times in 69 Posts
Thanked 1,777 Times in 963 Posts
flow23 has a reputation beyond reputeflow23 has a reputation beyond reputeflow23 has a reputation beyond reputeflow23 has a reputation beyond reputeflow23 has a reputation beyond reputeflow23 has a reputation beyond repute
Headline for an ad in english

ok, heres the issue: we sell pagers that alert people (first responders etc.) to safe lifes and goods. the competition (US market) is cheaper than we are and we want to say something like: you cant make a compromise (which is to buy a cheaper, less reliable product) when it comes to safe life (that is by being alerted-> signal= loud enough, robust housing= reliable, battery life= best compared to competion) ist swissmade, since 40 years, thats why its worth the money!

so what could summarize that?

as a brainstorm headline i thought about something like

you dont use a yarn for a bungee jump.
do you do a skydive with an umbrealla?

or

when life and good is at risk...your pager better works

in german we have "was nix kost, das taugt nix" =

cheap=crap.

is there a phrase that you could think of to put this
into place?

cheers for your suggestions!
Reply With Quote
  #2  
Old 12.01.2011, 14:40
sankbhat's Avatar
Forum Veteran
 
Join Date: Feb 2009
Location: Near Lucerne
Posts: 544
Groaned at 12 Times in 9 Posts
Thanked 344 Times in 159 Posts
sankbhat is considered knowledgeablesankbhat is considered knowledgeablesankbhat is considered knowledgeable
Re: Headline for an ad in english

Here goes:

Don't compromise on life!

Reply With Quote
  #3  
Old 12.01.2011, 14:41
lost_inbroad's Avatar
Forum Legend
 
Join Date: Dec 2009
Location: Town or region
Posts: 11,491
Groaned at 655 Times in 417 Posts
Thanked 16,388 Times in 6,379 Posts
lost_inbroad has a reputation beyond reputelost_inbroad has a reputation beyond reputelost_inbroad has a reputation beyond reputelost_inbroad has a reputation beyond reputelost_inbroad has a reputation beyond reputelost_inbroad has a reputation beyond repute
Re: Headline for an ad in english

How about: Something durable for your pants...and it vibrates too.
Reply With Quote
The following 4 users would like to thank lost_inbroad for this useful post:
  #4  
Old 12.01.2011, 14:51
transition
 
Posts: n/a
Re: Headline for an ad in english

It's too late to say you're sorry...


Reply With Quote
The following 4 users would like to thank for this useful post:
  #5  
Old 12.01.2011, 14:58
ximix's Avatar
Forum Veteran
 
Join Date: Aug 2010
Location: UK (formerly Zurich)
Posts: 2,098
Groaned at 22 Times in 21 Posts
Thanked 2,315 Times in 1,179 Posts
ximix has a reputation beyond reputeximix has a reputation beyond reputeximix has a reputation beyond reputeximix has a reputation beyond reputeximix has a reputation beyond reputeximix has a reputation beyond repute
Re: Headline for an ad in english

Can you give the website addresses for your company and your US competitor(s)? If not publicly, then by PM? Thanks.

I just want some more background information (visual and factual) on your company, the product(s) and the market you operate in etc.

Hopefully that will ignite a good enough creative spark but no promises .
Reply With Quote
Reply




Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Headline of the day Polorise Jokes/funnies 879 11.04.2013 14:28
looking for English native speaker in Geneva[for french-english tandem learning AMD Language corner 3 12.07.2008 14:57
You're not going to see this headline too often.. Guest General off-topic 4 07.02.2007 09:56


All times are GMT +2. The time now is 07:11.


Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2022, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0