Just because things are different than what the norm is we think it is unswiss or people wouldn't be attached? The locals I hang out with are pretty proud genevois folks, with the whole shebang, UN, parks, politics, history, les Grottes, Maison Gruetli, ecole Voltaire, art scene and music scene, the debate club and chess at Bastions, whatever.
There are headquarters of many other institutions in many other cities in CH and people probably feel attached as much as any other places. How about canton Schwyz...or Glarus? Do people feel part of Switzerland there? Because they yodel? Or because they spend an hour a day ping ponging
gruetzis to fellow villagers? Or because there is no UN? Because there is no real work market for so many people who have big dreams?
Yes, they do feel part of it, not that they like all of it, but big cities come with the good bits and the bad, just like anything else.
Why have this weird idea of kidnappers who come and steal a place, when in fact, in reality, both new and old world are quite successfully and excitingly mixin'..