Sounds like a collective militant consumer group could go on line, book all the seats (without paying for them !) just to send a message to the Airline. This would of course mean a flood of seats coming back onto the market at cheap prices...

I've just booked a flight on Lufthansa on their website. They had a 7 CHF charge for using a credit card but the other option to pay was Paypal. So I clicked "paypal" and simply entered my credit card details into there. No account, no registration. So that saved me 7 CHF.

Plus the flight was half price on the Lufthansa website compared to booking the same thing on the Swiss website (not that I would have gone on this trip at the Swiss price).

Or save even more by getting yourself a pilot's uniform and flying in the cockpit like in Catch me if you can.

I really dislike this attitude - instead of justifying the charge in and of itself, they justify it merely by the fact that everyone else does it.

However, by eliminating that "difference" and "keeping abreast" with the other airlines, I have no reason to pick them and not their competitors.

Add on an extra 22CHF for each return booking (on top of other recent price rises) they no longer compete on cost on my preferred route. That was their last redeeming factor, as since handing over some operational duties to BMI the quality of service has dropped markedly.

SWISS was already replaced by Expedia for me due to their ridiculous CHF 30 "service fee" that comes on top of each booking, while it doesn't for the exact same flight at Expedia.

I just posted on the FB page that i hope they change their mind, maybe if a lot of us complain on their facebook page and it gets some exposure they may re-think this...............

Why will it? Because you think that they figured that we'd all be happy to pay it and will get a massive shock that we don't? And then they'll look at the only companies that make money in European aviation who all do the same.....and have full planes?

I suspect that it won't make a huge amount of difference to i) their policy and ii) you flying with them if they fly to and from the place you want to go

I can pay with my maestro card using secured ebanking, I have done that with KLM.ch for instance.

Unbelievable, I will never ever buy tickets there any more. I wonder what they are thinking. Are the margins that narrow to pass costs on like this? Swiss is anyway one of the most expensive airlines around. This will certainly cost the travellers.

This is fairly common practice though, they charge 7 CHF other ebooking companies charge a percentage for the use of credit card PLUS a booking fee

Consumer interaction on Social Media can have a huge impact which is why I suggested it. I'm certainly not forcing people to complain on their page just merely suggesting if a lot of people were to do it publicly they could very well reconsider.

Be very wary of using the media ... someone may die