thanks sean, in the visa application form i can see 3 options for 'Number of entries requested' i.e. single entry, two entry and multi entry. If in case i selected multi entry option will that help to get multi entry visa?
I understand that i am traveling only once so i should only apply for single entry but i remember reading in other forums that few get multi entry visas on their first visa application.
not being greedy but its expensive to spend on single entry visa. Given that the cost for single/two/multiple visa is same.

Multi entry will help plan another holiday and explore another city in Switzerland