Why are you quite certain ? Do you have exact knowledge of "what people" "like Mister Switzerland" ? There is no news about Secondos being disliked by people with CH parents.

Admittedly, I cannot tell you who exactly is watching. I am not among them, but according to the SRG, the "viewers quotas" are quite respectable

CH-people love the Song Contest more than most other nations ? In spite of the media stating that the CH-audience for that contest has severely dropped over the years ?

The entertainment industry is well existing, but it is the same then in the neighbouring countries. Entertainment people from CH like Vico Torriani (from Graubünden), Marco Rima, Kurt Felix, Jörg Kachelmann, etc, made a good part of their career in Germany. Another section of the CH-entertainment industry is the SRG (Swiss Radio + TV), also known as the "SRG-Mafia" . The chiefs of the SRG however want to push things like "Miss Switzerland" and "Mister Switzerland" as this is to be most securily a "Swiss affair"

This is awesome where can I get an entry form for such an event!

If you don't have a Swiss passport, you cannot run as a candidate for Mr Switzerland.

That's the basics: Foreign residents don't have the same rights as nationals. Are you new in the country or what?

Well we do have an Italian part in this country you know!
That might be why, well that IS why!

Not true, if your main source of informational newspapers is 20min or Blick then that's what they write about, mostly. Gossip, sensationalism etc. Why not read the Tages Anzeiger, Cash or the Neue Zurcher Zeitung for instance? Every country has celebrities but Europeans or the Swiss rather, don't make them their main focus of existence like USA for example. Majority of celebrities in Switzerland have a more balanced view of fame. However, if you want to know them you have to run in their circles like anywhere else.
Did you know that two of the most famous artist in the world Peter Fischli and David Weiss are Swiss? These guys are millionaires ten times over and are world famous. I've met them and you certainly wouldn't be able to pick them out of the crowd. They won't ride up in a limousine. Anyways, step outside of the box a bit, you'd be surprised about the other parts of the culture of Switzerland or Europe in general. Celebrities have a different ring to them than UK for example.

Cause the magazine went out of business in 2007...

No. They're good. But they're not that good.

You can find Cash online at www.cash.ch
How would you know that ? Believe me their good, and quite intelligent and funny too. Actually I took part in one of their exhibitions in the US. I write from experience they are well respected.

Since Mister Swiss election is only open to "real" Swiss and that most people here aren't "real" Swiss (yes, you may have obtained citizenship, but that doesnt make you an Eidgenosser as defined by SVP ) lets have a competing election conveniently called Mister EF! Naturally, I vote for myself.

Victory will be mine!

I see what you did there. (Or do you consider the weather report to be "entertainment" in Switzerland)

I've been told he mainly entertains women and that not only in Germany.

Sure, when the Duke of Lombardy in Milano had some "family problems", the three Cantons of Uri, Schwyz and Unterwalden had the splendid idea to conquer a slice of Lombardia, and keep it

Mr Kachelmann DID MAKE weather reports "entertainment" ! And so, he may be a good weather forcaster, he may be a womanizer, but he most of all is an entertainer