Laderach (Läderach), that Swiss chocolate that everyone goes crazy about. Delicious (if overpriced), right? Well, what may sour the taste somewhat is that according to current and past news reports the family who runs it are religious fundamantalists who actively campaign against homosexuality and the right to have an abortion... even for rape victims! The chief is ürg Läderach, owner and chairman of the board of Läderach AG, and he is campaigning against the "moral decline" of society today in stark contrast to progressive and tolerant values.

The son Johannes Läderach apparently even supported a far-right SVP campaigner, Daniel Regli, when he said in 2017 that:

"...promiscuous homosexuals between the ages of 30 and 40 would commit suicide because "the anal muscle no longer delivers what it promises."

Story here in original German language https://www.tagesanzeiger.ch/zuerich...story/15768662

Story here translated to English https://newsfounded.com/switzerlande...-5GupxnyPC066w

I will personally never again buy Läderach chocolate and I really think more awareness of this family's ideals should be raised. Share with your friends, post it on social media, let them know by hitting their business that this kind of backwards and prejudiced idealism has no place in 2019 and beyond.

Other good options that are not known (to my knowledge, but please correct me if I am wrong) to be associated to far right religious fundamentalist views...

1. Max Chocolatier https://maxchocolatier.com/de-CH
2. Sprüngli https://www.spruengli.ch/en/?gclid=C...IaAnmvEALw_wcB
3. Du Rhône Chocolatier https://www.du-rhone.ch/
4. Auer Chocolatier https://chocolat-auer.ch/boutique/?S...2982f56964cdc2

I've seen this story shared by a lot of my Swiss friends on FB, most declaring, like you, that they won't buy that chocolate again.

The prices are a total piss-take. I don't (and wouldn't) buy in there anyway.

What a bunch of dinosaurs.

Ignorance is bliss, sometimes. Damn...I loved Läderach, until 2min. ago. Reminds me of Barilla, which has been banned from my household since I read that signore Barilla is also a Neanderthal homophobic pos.

How interesting, the tags are
chocolate, laderach, lindt, sprungli
Looking forward to the story about Vollenweider's children throwing stones at the cats...

Quite backward ideas but where do you draw the line for such moral dilemmas?

Anyone on the forum who decided not buy Apple products because of Foxconn labor conditions or not to buy a Volkswagen product because of the environmental scam?

Yeah I saw it on FB too. I don't buy it much as I don't think it's really much nicer than other established brands, especially taking into account the vastly inflated price, but there are definitely many alternatives so I will vote with my wallet!

I am sure many people did that. In the end it's a personal choice and for me it is one that is easy to make simply because it's so easy to do. There are tons of Swiss chocolate options, why buy from one whose family are religious fundamentalists with anti-progressive, backwards ideals on topics that matter to many of us?

Calling someone an idiot for making a purposefully inflammatory post that trivializes far-right prejudice and criticizing the heads of a company for being anti-gay and anti-abortion, are not the same thing. Even a god-awful moderator with low levels of common sense like you must understand that, 22y.

Yes

I just got one , and he is straight

I should boycott too many products/things and that would be tiring...and impractical.

With Laderach is simple, I rarely buy from there anyway. I can't promise I will never buy anything from them again, though. As said, I'd have to keep that promise for too many things. The world is imperfect. These idiots won't have their way.

Yeah, because Glarnerland needs even more of a financial kicking than it's already had.

I'm going to stop off on my way home to buy some because the livelihoods of my friends and neighbours are more important than signalling my virtue to a bunch of random expats.

:What a VW ?

I bet you don't. You're just virtue signalling too.

Hi Odile, long time no see!

....and it keeps the sodding kids quiet too

Sacrilege they can have a Kinder Riegel and like it!

I don't care so much about the fate Glarner Schoggi, which is anyway another temptation for our self indulgent nature (and rots your teeth), but like Läderach I also do wonder how long a society can survive when moral and ethical values are based on principles such as "if it feels good, do it".

Is there any other reason for buying chocolate?

Slowly getting sick and tired of all these activists nowadays. Whether for climate, LGBT rights or extinction, I tune out immediately... The irony is also that typically activists are very intolerant people...

Bas, drawing attention to something does not make someone an 'activist'. If you can't figure out why topics like human rights and climate change are important enough to people for them to draw attention to them, then that just probably means you simply simply don't care about such things.