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Old 08.05.2007, 09:44
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Re: Net Book Agreement to end !!!

Its not difficult at all to compete. You have few overheads. Cherry-picked lines. Minimal stockholding. You do your own fulfilment. The killer for an online bookseller is the carriage-costs for heavy tomes, which can represent a major proportion of the sale..

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As an online bookseller it is not so difficult to offer english language books in a wide range at or close to or slightly lower than recommended UK prices - for as long as Swiss City costings do not apply.
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  #22  
Old 08.05.2007, 10:21
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Re: Net Book Agreement to end !!!

"Cherry Picking" is no good at all for online sellers - as exactly those items (top 1000) are the ones likely to be dicounted by Amazon et al - and also the high street (in Switz. from now on). Rather online sellers do better going for a large range of niche markets alongside the best sellers (as we do ourselves). The books which cannot be picked up at every little bookstore in every little town are the ones that customers most appreciate you for.

Heavy books are factored into the equation on a "average weight" basis. Shipping internationally is billed at kilo rates so the average weight of a book can be easily determined. Negotiating low shipping prices wih carriers is one of the key components for the major players in the UK
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Old 08.05.2007, 10:30
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Re: Net Book Agreement to end !!!

Cherry-picking is a form of specialisation as opposed to trying to be all things to all men. Many many website sell books related to the subject of their site.

On the subject of delivery, it is expensive, small packages,large weight, large number of addresses, low value items. All bad. Packing is also a cost. All this must be added as cost of sale.
Without economy of scale this significant aspect of costs for the smaller seller.

Many sellers use fulfillment agents , but you have to have the volume to make their terms attractive unless you act as agent for another major bookseller...


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"Cherry Picking" is no good at all for online sellers - as exactly those items (top 1000) are the ones likely to be dicounted by Amazon et al - and also the high street (in Switz. from now on). Rather online sellers do better going for a large range of niche markets alongside the best sellers (as we do ourselves). The books which cannot be picked up at every little bookstore in every little town are the ones that customers most appreciate you for.

Heavy books are factored into the equation on a "average weight" basis. Shipping internationally is billed at kilo rates so the average weight of a book can be easily determined. Negotiating low shipping prices wih carriers is one of the key components for the major players in the UK
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