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| fully realize its not a simple relationship ..but the price-cost difference is the competition margin..but in Switzerland competing on price seems to be a complete no-no ? | |
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In no market in the world is cost a factor in price....only in deciding if its worth selling at all.
To make a can of Pepsi, the sugar, concentrate, aluminium etc all come from the same places in the world at about the same price (plus logistics). Yet a can of Pepsi costs more in Geneva than in Harare.
Its ONLY what price the market can stand.
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