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View Poll Results: What do you do during the TV commercials?
I watch the advertising 7 15.22%
I switch to another TV channel 17 36.96%
I watch with the sound off 3 6.52%
I visit the bathroom 16 34.78%
I fetch a drink or snack 12 26.09%
I surf the Internet 15 32.61%
I do something else, not on this list 15 32.61%
Multiple Choice Poll. Voters: 46. You may not vote on this poll

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  #1  
Old 20.12.2012, 12:28
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What do you do in the TV commercial breaks? (Poll)

While I was in the bathroom I read an article in the Coop shoppers' newspaper about what people do when the advertising is on TV.

Maybe it would be interesting to compare EF views to the Swiss housewives' views? Vote now please, multiple choices are possible!

I watch the advertising ( % )
I switch channels ( % )
I watch with the sound off ( % )
I visit the bathroom ( % )
I get something to eat or drink ( % )
I surf the Internet ( % )
I do something else, not on this list ( % )

I will complete the boxes above with the Coop poll results, after a few days.
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  #2  
Old 20.12.2012, 12:42
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Re: What do you do in the TV commercial breaks? (Poll)

No commercial breaks on DVDs!
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Old 20.12.2012, 12:51
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Re: What do you do in the TV commercial breaks? (Poll)

I have checked all the boxes. Don't really have a fixed plan for commercial breaks.
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Old 20.12.2012, 12:56
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Re: What do you do in the TV commercial breaks? (Poll)

Don't watch Television broadcasts should be an option.
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Old 20.12.2012, 13:02
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Re: What do you do in the TV commercial breaks? (Poll)

What are these adverts you speak of?

Most of what I watch has had the ads removed by some kind person

What I can tell you is that I am surfing while the program is on so it would really be likely that I am surfing if ever I happen to watch so-called "live" TV.
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  #6  
Old 20.12.2012, 13:07
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Re: What do you do in the TV commercial breaks? (Poll)

For the sake of an easy comparison, I have asked questions which were in the Coop newspaper, so we can compare our habits easily.

Reading the newspaper, not watching TV, ticking all the boxes, etc was not an option. Only K & E watches them without sound, wierd eh?
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Old 20.12.2012, 14:04
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Re: What do you do in the TV commercial breaks? (Poll)

Press Fast Forward.
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Old 20.12.2012, 14:13
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Re: What do you do in the TV commercial breaks? (Poll)

Man with laptop say: what is "TV"?
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Old 20.12.2012, 14:15
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Re: What do you do in the TV commercial breaks? (Poll)

One only watches the BBC - commercial TV channels are so common

Actually - the premise of the question is pretty irrelevant (I'm assuming that the point it is - why do they still run TV ads because nobody watches them). From an advertiser's point of view, the method of delivering a commercial message is largely irrelevant. Advertisers compete for "share of voice" and actually, TV campaigns are very expensive to produce, so declining numbers watching it means that they will switch the funding to other ways of increasing the "share of voice". We all receive far more brand messaging than ever before.

So the self-aware answers are probably incorrect - what do you do when the bread advert comes on TV? You switch on your iPad and see an advert for Emirates on the BBC website, then you tune back into the Champions League game (after the adverts have finished) and see Messi's Nike boots, and the Ford, Coke and Kia adverts on the hoardings.

But if somehow you think you are above or immune from brand messaging because you switch off the TV sound - try doing one of the online logo quizzes - you'll be amazed what you absorb!

(final point - in a 5 minute ad break in a TV show, the most expensive slot by a long way is the final 30 seconds, because that's when you come back with your tea, the second most expensive one is the first 30 seconds - and the middle ones are pretty cheap)
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Old 20.12.2012, 14:26
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Re: What do you do in the TV commercial breaks? (Poll)

I miss the first 10 minutes of a programme I want to watch when it has ads in it. Then rewind live TV back to the start. This way I can jump through the ads when they come on.

This should be another alternative in your poll...
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Old 20.12.2012, 14:41
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Re: What do you do in the TV commercial breaks? (Poll)

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I miss the first 10 minutes of a programme I want to watch when it has ads in it. Then rewind live TV back to the start. This way I can jump through the ads when they come on.

This should be another alternative in your poll...
And what do you do with the extra 10 minutes?
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Old 20.12.2012, 14:45
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Re: What do you do in the TV commercial breaks? (Poll)

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And what do you do with the extra 10 minutes?
Programming the tv
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Old 20.12.2012, 14:47
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Re: What do you do in the TV commercial breaks? (Poll)

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Press Fast Forward.
Indeed. Or +30 seconds, 8 times normally for UK TV, on our nice Swisscom box.

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And what do you do with the extra 10 minutes?
Watch something else recorded earlier, I presume. Honestly, watching anything (bar the BBC), in real time is just so... last decade, man.
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Old 20.12.2012, 14:53
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Re: What do you do in the TV commercial breaks? (Poll)

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I miss the first 10 minutes of a programme I want to watch when it has ads in it. Then rewind live TV back to the start. This way I can jump through the ads when they come on.

This should be another alternative in your poll...
Two actually. The other should be: Nothing as we don't have a TV.

I think I already told the story that we sat our kids in front of a TV when we were holidaying in the U.K. It was their first time.

A few minutes later, my son came into the kitchen and said there was something wrong with the TV. It kept switching programmes. They had been watching a wildlife programme but it then changed to a short programme on vacuuming and then another short one on eating chocolate.

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Old 20.12.2012, 16:21
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Re: What do you do in the TV commercial breaks? (Poll)

Quote:
Indeed. Or +30 seconds, 8 times normally for UK TV, on our nice Swisscom box.
haha! I noticed this too. What I also noticed is that ads in CH are 6 "skips"... Vive la différence and all that!
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Old 20.12.2012, 17:16
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Re: What do you do in the TV commercial breaks? (Poll)

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Programming the tv
My TV provider already did this for the last 24 hours and many programs.
So what do I do: Cooking, eating, reading newspaper, reading a book, talking, discussing, phone calls, cleaning, walking, take a shower, dreaming, sleeping, forgetting that their is a Telly..
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Old 20.12.2012, 17:44
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Re: What do you do in the TV commercial breaks? (Poll)

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So what do I do: Cooking, eating, reading newspaper, reading a book, talking, discussing, phone calls, cleaning, walking, take a shower, dreaming, sleeping, forgetting that their is a Telly..
Blimey, I didn't realise the commercials were so long these days.
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Old 22.12.2012, 10:32
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Re: What do you do in the TV commercial breaks? (Poll)

Well if anyone is interested, here are the results of the Coop poll,

I watch the advertising 17 %
I switch channels 32 %
I watch with the sound off 4 %
I visit the bathroom 9 %
I get something to eat or drink 9 %
I surf the Internet 7 %
I do something else, not on this list 19 %

and so only 17% of Swiss housewives actually watch and listen to the TV advertising.
This seems to be an awful waste of money, which we pay for with increased prices.
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Old 22.12.2012, 10:37
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Re: What do you do in the TV commercial breaks? (Poll)

Thats why you recird the shows so you can fast forward and ignore any adverts
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Old 22.12.2012, 10:39
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Re: What do you do in the TV commercial breaks? (Poll)

Where is an option "uncork another bottle"?
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