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  #1  
Old 03.11.2006, 10:22
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Swiss Airlines New TV ad

Seen it? What do you think?

I think it is one of the best TV ads I have seem in a long time - if a little reminiscent of BA.
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  #2  
Old 03.11.2006, 14:47
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Re: Swiss Airlines New TV ad

Haven't seen it but I'd like to. I can't find it on the web, so I've mailed Swiss.com to ask them if it's online.

Do you have a link?

=DM=
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  #3  
Old 03.11.2006, 15:03
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Re: Swiss Airlines New TV ad

Anyone who has seen the ad care to give us a brief outline of the ad for those who haven't seen it (like me?)
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Old 03.11.2006, 15:04
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Re: Swiss Airlines New TV ad

I agree with Mark
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  #5  
Old 03.11.2006, 15:05
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Re: Swiss Airlines New TV ad

I also haven't seen it. Anyone care to upload it to (shudder) Youtube?
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  #6  
Old 03.11.2006, 15:05
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Re: Swiss Airlines New TV ad

I third that. Don't be a tease :-)
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  #7  
Old 07.11.2006, 11:45
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Re: Swiss Airlines New TV ad

Response from SWISS, duh!

Quote:

Dear Mr Mwah

You will find the new commercial on the swiss.com. You just need to
click on the banner.

Best regards
Elle Steinbrecher
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  #8  
Old 07.11.2006, 12:50
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Re: Swiss Airlines New TV ad

I'm not seeing a banner
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  #9  
Old 07.11.2006, 13:02
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Re: Swiss Airlines New TV ad

Quote:
I'm not seeing a banner
It's a new swiss made use of the word banner, i.e. a minimalist one. Look for the picture just below the "search flights" button. The picture is a hotspot, sorry, I mean banner.
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  #10  
Old 07.11.2006, 13:09
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Re: Swiss Airlines New TV ad

They call that a banner?
Bwahhh

See here, then click Campaign and then TV Spots. Intuitive it isn't On their site map it isn't
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  #11  
Old 07.11.2006, 13:37
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Re: Swiss Airlines New TV ad

It's a bit cliche-ridden. Girl gazing through bus window. Sequence from inside of kids roundabout. Variety of characters from "all walks of life". Music is pretty mawdlin.

All very Maus-Grau. It must be for local consumption.

dave

Quote:
Seen it? What do you think?

I think it is one of the best TV ads I have seem in a long time - if a little reminiscent of BA.
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  #12  
Old 07.11.2006, 13:44
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Re: Swiss Airlines New TV ad

AbFab you raised my expectations and then the advert crushed everything :-( 6.5 out of 10 from me.

If interested here are some 9/10 adverts in my opinion :-)


http://www.youtube.com/watch?v=_7gNOYpcrZ0
http://www.youtube.com/watch?v=EOrzIcZacOM
http://www.youtube.com/watch?v=HUhUgvQ2hRw
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  #13  
Old 07.11.2006, 14:39
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Re: Swiss Airlines New TV ad

The SF DRS Ad is in Swiss German, not English.

Here a good 'n for BBC Radio 2:
http://www.tellyads.com/show_movie.p...advertiser=BBC
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  #14  
Old 07.11.2006, 14:43
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Re: Swiss Airlines New TV ad

yeah that was funny AbFab :-)
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Old 07.11.2006, 16:03
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Re: Swiss Airlines New TV ad

Quote:
Music is pretty mawdlin.
That bloomin' miserable campari and soda song - ugh.

Sometime in the 90's, there was an all star version of "Perfect Day", where each line was sung by a different famous person. I think Swiss Airlines were going for a similar effect, however their version of the campari song just sounds like a call to mass suicide.

AbFab - what did you like about it so much?

=DM=
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  #16  
Old 07.11.2006, 16:11
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Re: Swiss Airlines New TV ad

The should really lighten-up a bit and perhaps use a song like this.
It would certainly be an improvement.
dave


Quote:
That bloomin' miserable campari and soda song - ugh.

Sometime in the 90's, there was an all star version of "Perfect Day", where each line was sung by a different famous person. I think Swiss Airlines were going for a similar effect, however their version of the campari song just sounds like a call to mass suicide.

AbFab - what did you like about it so much?

=DM=
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  #17  
Old 07.11.2006, 16:20
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Re: Swiss Airlines New TV ad

Hmmm, I guess it's different to the usual airline ads of the lure sun, fun and adventure! More, get me out of this miserable grey sh1thole before I go postal with my army rifle.

Not that there is anything grey or miserable about Zurich today. Absolutely glorious
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Old 07.11.2006, 16:30
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Re: Swiss Airlines New TV ad

I recently saw some crapcrapcrap advert for an airline featuring a cuddly toy (Panda, I think).

Absolutely rubbish. Worse than this.
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  #19  
Old 07.11.2006, 16:46
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Re: Swiss Airlines New TV ad

Quote:
<snip>

AbFab - what did you like about it so much?

=DM=
I think I must have been drunk...
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  #20  
Old 07.11.2006, 17:16
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Re: Swiss Airlines New TV ad

Quote:
I think I must have been drunk...
It explains a lot of my life, for sure.
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