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Old 02.04.2015, 10:29
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Orange CH name change - 23.04.2015

As you might know, Orange was recently sold by the UK investment company that owned it to a French business man (Xavier Niel) who owns the mobile phone company Free in France.

The agreement with France Telecom (who used to own Orange CH) to use the name Orange in CH is set to expire in March 2017. It has has been costing Orange CH a total of CHF 20 million per year for the rights.

In any event, the new owners will announce the new name for Orange CH on April 23rd.
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Old 02.04.2015, 10:45
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Re: Orange CH name change - 23.04.2015

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As you might know, Orange was recently sold by the UK investment company that owned it to a French business man (Xavier Niel) who owns the mobile phone company Free in France.

The agreement with France Telecom (who used to own Orange CH) to use the name Orange in CH is set to expire in March 2017. It has has been costing Orange CH a total of CHF 20 million per year for the rights.

In any event, the new owners will announce the new name for Orange CH on April 23rd.
I suggest St.George - but the Frenchies wouldn't buy that.
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Old 02.04.2015, 14:45
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Re: Orange CH name change - 23.04.2015

How many people think that they'll call it Free Switzerland? Or is it too obvious?
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Old 05.04.2015, 19:13
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Re: Orange CH name change - 23.04.2015

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How many people think that they'll call it Free Switzerland? Or is it too obvious?

Unlikely to happen as Sunrise owns that brand name. Of course, they could be buying it from them.
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Old 06.04.2015, 11:35
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Re: Orange CH name change - 23.04.2015

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How many people think that they'll call it Free Switzerland? Or is it too obvious?
))

This is a contradiction... free and Switzerland There is nothing free here :P

To make it more adjusted to reality here it could be: 'Freely Switzerlanded'
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Old 06.04.2015, 11:43
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Re: Orange CH name change - 23.04.2015

FYI...Xavier Niel also bought Orange Liechstenstein operator, he uses the brand 7acht.li now.
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Old 07.04.2015, 09:32
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Re: Orange CH name change - 23.04.2015

Wasn't the Orange name change a build up to an April Fools joke?
They published on the 1 April that te options were Black, Banana and something else ridiculous.
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Old 07.04.2015, 11:48
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Re: Orange CH name change - 23.04.2015

It's not a joke:

http://new.orange.ch/en
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Old 18.04.2015, 11:19
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Re: Orange CH name change - 23.04.2015

The new corporate colour of Orange will be... GREEN!
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Old 20.04.2015, 11:51
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Re: Orange CH name change - 23.04.2015

And according to NZZ, the new name is SALT. We will see.

The other "scoop" from the NZZ article on Sunday was that the new company will take a "premium" positioning. Not good for the competitive landscape in CH.

The stores will be closed for 72 hours to do the re-branding.
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Old 20.04.2015, 12:21
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Re: Orange CH name change - 23.04.2015

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And according to NZZ, the new name is SALT. We will see.

The other "scoop" from the NZZ article on Sunday was that the new company will take a "premium" positioning. Not good for the competitive landscape in CH.

The stores will be closed for 72 hours to do the re-branding.
Seems the comedy show "26 Minutes" was spot on a month ago:

www.youtube.com/watch?v=hvLU83Y8pCc

Also regarding the "premium" pricing:

"We're going to offer the same service we do in France, only much more expensive. That's how foreign companies in Switzerland have always operated - You look for the money where the money is!"

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Old 20.04.2015, 12:48
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Re: Orange CH name change - 23.04.2015

I'm tied in with Orange until Aug and so if they touch my legacy tariff I should have grounds to terminate early... win win

As for calling the network Salt??? I could well imagine it came out of a 'brainstorming' session of Frenglish speakers
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Old 20.04.2015, 13:34
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Re: Orange CH name change - 23.04.2015

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As for calling the network Salt??? I could well imagine it came out of a 'brainstorming' session of Frenglish speakers
I don't know -- nobody has a problem (any more) with brand names like Virgin, Apple, Smile...
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Old 20.04.2015, 13:36
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Re: Orange CH name change - 23.04.2015

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The other "scoop" from the NZZ article on Sunday was that the new company will take a "premium" positioning.
How is that possible??? Anything more "premium" than Swisscom is just too expensive to imagine!
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Old 20.04.2015, 13:59
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Re: Orange CH name change - 23.04.2015

the salt.ch website has content and style that could fit an orange rebranding. It is registered to legal advisors that were involved in the orange sale. So, it could be plausible. But still not a name I'd vote for in a consumer focus group.
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Old 20.04.2015, 13:59
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Re: Orange CH name change - 23.04.2015

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I don't know -- nobody has a problem (any more) with brand names like Virgin, Apple, Smile...
Virgin = Cheeky, rebellious, young
Apple = Pure, simple, hippy
etc.. etc..

What images do 'Salt' conjure up apart from arterial hypertension and one half of an 80's rap duet? What I'm saying 22 Yards is that the name sucks, and I don't want it on my phone
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Old 20.04.2015, 14:05
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Re: Orange CH name change - 23.04.2015

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Virgin = Cheeky, rebellious, young
Apple = Pure, simple, hippy
etc.. etc..

What images do 'Salt' conjure up apart from arterial hypertension and one half of an 80's rap duet? What I'm saying 22 Yards is that the name sucks, and I don't want it on my phone
Wasn't there a treaty to limit strategic arms, also in the 80's?

(no throwing of oranges, allowed)
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Old 20.04.2015, 14:05
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Re: Orange CH name change - 23.04.2015

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Virgin = Cheeky, rebellious, young
Apple = Pure, simple, hippy
etc.. etc..

What images do 'Salt' conjure up apart from arterial hypertension and one half of an 80's rap duet?
There are various sexual connotations...
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Old 20.04.2015, 23:12
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Re: Orange CH name change - 23.04.2015

Premium positioning? That's insalting.
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Old 21.04.2015, 00:54
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Re: Orange CH name change - 23.04.2015

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I'm tied in with Orange until Aug and so if they touch my legacy tariff I should have grounds to terminate early... win win
Until 2016 November for me. Waiting to see if they are making any super big changes to my contract.
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