Did you omit the "IMHO" or can you quantify this statement?

No i didn't. All you need to do is to view an OLED display, even if it is in a Media Markt, and this will most likely be your opinion as well. The main downside of OLED is the price, but the picture quality is unmatched.

I'll be honest, I don't get the discussions that pop up here now and then - there is not one brand to buy, everyone is making low end and high end TVs. What's best for your budget depends on the offers that week and nothing else.

Overall is it pretty hard to get a bad TV these days...

Actually there's a huge lot of poor TVs, as it has always been. If you know a thing or two about picture, you will have to avoid the majority of TVs on offer.

1. Poor backlight uniformity

You watch a scene with lots of uniform color (blue skies, white snow, green grass) and see abnormal difference in brightness which is not moving with the picture. This is the number one problem with most LCD displays. Very few are uniform, even the more expensive ones. Plasma and OLED displays on the contrary are.

2. Poor viewing angles

Well, this one is not so obvious. There are several technologies of LCD displays, but not one offers the perfect combination of features. TN - below average color, poor angles, average contrast, fast response in action scenes. PVA - better color, better angles, very good contrast, good response. IPS - great color, great angles, poor contrast, poor response. Not one technology combines all the best bits, so manufacturers come up with features such as segment dimming or black line scanning to overcome the issues. Again, no problem with Plasma and OLED in this regard, they simply have perfect viewing angles.

3. Insufficient motion resolution

As mentioned in point 2., some LCD types have a slower response time due to liquid crystal reaction time. A result of this is very often seen in cheap LCDs, blurred movement and a general plasticky feel. A 4k display with poor motion response can hardly match a definition of 720p display with fast moving action, even though it can display a spectacular picture in demonstration footage displayed in the shop. More expensive LCD displays are generally free of this problem. All OLED and Plasmas are, as reaction time of pixel is nearly immediate.

4. Bad contrast in dark scenes.

LCD as a technology relies on backlight. Some of it is always coming through which means few LCD offer truly black blacks. More expensive TVs have backlight segments which can go dim in darker scenes, but most ones under 1000 CHF don't. This, combined with poor backlight uniformity means you can forget watching Star Wars. Try OLED or Plasma for a change. Only the pixels which are active are lit up. The rest stays dark.

Of course there are good LCDs, but these are in the high end territory which puts them in the same price range as OLED.

5. Colors

Well. All TVs look vivid in the shop. It's only when you buy that spectacular TV and bring it home that you notice it can actually do 256 extremely vivid colors and not many shades in between. Some technology types are simply unable to reproduce a full range of colors. An amateur has little chance to verify this in a shop or a showroom. Best to rely on some professional reviews.

There are advantages and disadvantages to all technologies, but the reason some TVs cost upwards of 3000 CHF is not snobbery. They simply are much better.

I wanted to expand on glinna's point of purchasing the last generation OLED as the best value.

We now have a TV market that is on a +/- annual update cycle that starts in the summer/fall timing after the early winter/spring new product presentations. The manufacturers are expected to introduce new technology (and I mean significant improvements - not like Apple in phones) each cycle. They also have to ramp up production, marketing, distribution etc. to maximise the ROI of that cycle's products.

We are now in the 4K model super cycle (think HD a few years ago). We have two major manufactures - Samsung (LCD) and LG (OLED) who are battling for the top spot and each of them is pushing hard with their solution. Each has advantages and disadvantages so the perfect TV does not (yet) exist. This fight is great for you the consumer as this significant improvement of specs each year within the now 4K cycle supports a pricing curve (price drops of 40-60% in less than 12-14 months) that is not seen in many other industries. Additionally, each brand has a product family approach - think Samsung with the 6,7,8,9 series TVs that lets you decide where you want to be on the product quality/innovation/sexy scale.

As they enter the final quarter of the cycle they need to move through almost all of the current year's models to make room in the distribution system for the new models. This is the "sweat spot" for pricing and value for money for you the consumer.

So that being said, if you want to be on the "bleeding" edge of product improvements and technology, you purchase the current year's top of the line product from Samsung or LG when it is launched. If you want a good TV, and want to save a bit of money, go with the top/near top of the line of the previous year's models.

My 5Rp worth.

Disclosure: I have the LG OLED65C6V (mid-lower in the LG 2017 line). Very happy with it.

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Do or do not, there is no try(ing). Yoda

I'm on last generation Panasonic plasma as this is what I consider the very best value today (bought second hand). I will eventually upgrade to OLED, but my braking point is ~1500CHF for 65".

I think that most people (when it comes to TVs) are more into purchasing new with a guarantee of two years so if something goes wrong they are covered. You are on another price curve tied to a technology that is unfortunately no longer readily available.

FYI - I replaced my 2004 Panasonic (with I loved) with the OLED.

...and are you as happy (or more) as with plasma?

The Panasonic was a pre-HD system so only 720P with the dalle and the TV component separate. It (a 50" model) along with the surround sound system cost the same as a small car.

The quality was excellent (given where the technology was at the time) but things have moved so far in the last couple of years with 4K we can not really compare. To watch a 4K blu-ray on the new OLED is unreal.

I'm thinking of buying an LG TV and was looking to see what apps were available on WebOS but then came accross this:

wir bedanken uns bei Ihnen für das Nutzen der Webseite von LG Smart World, und bedauern Ihnen mitteilen zu müssen, dass das Dienstangebot der Webseite am 05. 01. 2017 leider beendet wurde. (from here: http://ch.lgappstv.com/appspc/close/...rviceGuide.lge)

Does this mean LG WebOS has NO services in Switzerland?

I got a black and white bush, it's that old.....

In my point of view:

Image quality: Sony
Innovations: LG
Features: Samsung
Price-quality: Panasonic
Low-end: Philips / Samsung

Yes I bought a samsung from early 2016 and and a better one this year, with a faster processor. The difference when streaming is enormous. The old one takes like 10 mins to set up and loads very slowly.